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~subject:"Luxury goods"
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Luxury goods
Markenartikel
9,161
Brand
8,121
Brand management
5,504
Markenführung
5,500
Konsumentenverhalten
4,491
Consumer behaviour
4,487
Business-to-business marketing
3,522
B-to-B-Marketing
3,464
Markenimage
3,446
Brand image
3,417
Relationship marketing
2,043
Beziehungsmarketing
2,033
Lieferantenmanagement
1,647
Supplier relationship management
1,647
Theorie
1,103
Theory
1,095
Deutschland
1,038
Marketingmanagement
960
Marketing management
941
Germany
790
Social Web
709
Social web
709
USA
638
Online-Marketing
623
United States
617
Internet marketing
612
Marketing
609
Business-to-Business-Marketing
577
Werbewirkung
550
Advertising effects
540
Handelsmarke
533
Electronic Commerce
516
Store brand
513
Brand loyalty
490
Werbung
473
E-commerce
457
Markenpolitik
437
Markentreue
437
Luxusgüter
433
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Undetermined
244
Free
46
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Article
346
Book / Working Paper
87
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Article in journal
298
Aufsatz in Zeitschrift
298
Aufsatz im Buch
52
Book section
52
Hochschulschrift
11
Aufsatzsammlung
10
Collection of articles of several authors
9
Sammelwerk
9
Thesis
7
Graue Literatur
3
Non-commercial literature
3
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2
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2
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2
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1
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398
German
31
French
4
Polish
1
Author
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Phau, Ian
16
Ko, Eunju
11
Uggla, Henrik
7
Atwal, Glyn
6
Kapferer, Jean-Noël
6
Meurer, Jörg
6
Powell, Shaun M.
6
Heine, Klaus
5
Seo, Yuri
5
Shukla, Paurav
5
Bryson, Douglas
4
Cheah, Isaac
4
Gurzki, Hannes
4
König, Verena
4
Mosca, Fabrizio
4
Nagasawa, Shin'ya
4
Shimul, Anwar Sadat
4
Turunen, Linda Lisa Maria
4
Buchanan-Oliver, Margo
3
Burmann, Christoph
3
Casalegno, Cecilia
3
Doval, Jyoti
3
Hagtvedt, Henrik
3
Hennigs, Nadine
3
Joy, Annamma
3
Khalifa, Dina
3
Massi, Marta
3
Parguel, Béatrice
3
Pathak, Abhishek
3
Paul, Justin
3
Purohit, Sonal
3
Schade, Michael
3
Septianto, Felix
3
Turrini, Alex
3
Valette-Florence, Pierre
3
Wang, Ying
3
Wiedmann, Klaus-Peter
3
Woisetschläger, David
3
Yu, Jihye
3
Zainol, Zahirah
3
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Institution
All
Universität des Saarlandes
1
Verlag Dr. Kovač
1
Published in...
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Journal of business research : JBR
40
The journal of brand management : an international journal
30
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
18
Journal of fashion marketing and management
15
The journal of product & brand management
14
Journal of retailing and consumer services
13
International journal of advertising : the review of marketing communications
7
Journal of global fashion marketing : JGfM
7
Psychology & marketing
6
Developing successful global strategies for marketing luxury brands
5
Marketing : ZFP ; journal of research and management
5
SpringerLink / Bücher
5
International journal of consumer studies
4
International journal of hospitality management
4
International marketing review
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of international consumer marketing
4
Journal of revenue and pricing management
4
The IUP journal of brand management : IJBRM
4
Asia Pacific journal of marketing and logistics
3
European journal of marketing
3
International journal of contemporary hospitality management
3
Journal of consumer marketing
3
Journal of strategic marketing
3
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
3
Springer eBook Collection / Business and Management
3
Strategic change
3
Young consumers : insight and ideas for responsible marketers
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Building consumer-brand relationship in luxury brand management
2
Business horizons
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of business and globalisation : IJBG
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of retail & distribution management
2
International journal of wine business research : IJWBR
2
Journal of consumer behaviour
2
Journal of current issues and research in advertising
2
Journal of customer behaviour
2
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ECONIS (ZBW)
433
Showing
1
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10
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433
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1
Purchasing higher-value, higher-price offerings in business markets
Anderson, James C.
;
Wynstra, Finn
- In:
Journal of business-to-business marketing
17
(
2010
)
1
,
pp. 29-61
Persistent link: https://www.econbiz.de/10003964409
Saved in:
2
Including emerging markets, services, durables, B2B and luxury brands
Romaniuk, Jenni
;
Sharp, Byron
-
2022
-
Revised edition
Persistent link: https://www.econbiz.de/10012814856
Saved in:
3
Thoughts: premium pricing in B2C and B2B
Hinterhuber, Andreas
;
Liozu, Stephan
- In:
Journal of revenue and pricing management
17
(
2018
)
4
,
pp. 301-305
Persistent link: https://www.econbiz.de/10011922706
Saved in:
4
Traceability in luxury : harnessing B2B relationships to enhance ethical practices in the luxury industry
Holmqvist, Jonas
;
Kowalkowski, Christian
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 257-267
Persistent link: https://www.econbiz.de/10014369270
Saved in:
5
Climate change risks, sustainability and luxury branding : friend or a foe
Mahmoud, Ali B.
;
Kumar, V.
;
Fuxman, Leonora
;
Mohr, Iris
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 57-68
Persistent link: https://www.econbiz.de/10014454777
Saved in:
6
Becoming an institutional
brand
: a long-term strategy for luxury goods
Braun, Marcel W.
-
1997
Persistent link: https://www.econbiz.de/10000622884
Saved in:
7
The luxury strategy : break the rules of marketing to build luxury brands
Kapferer, Jean-Noël
;
Bastien, Vincent
-
2009
Persistent link: https://www.econbiz.de/10003739843
Saved in:
8
L' imitation et la contrefaçon peuvent-elles être bénéfiques aux firmes originales? : Une analyse critique des arguments
Grolleau, Gilles
- In:
Revue internationale de droit économique
23
(
2009
)
1
,
pp. 51-65
Persistent link: https://www.econbiz.de/10003821759
Saved in:
9
Special issue: Luxury brands
Okonkwo, Uché
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003847225
Saved in:
10
Luxury world : the past, present and future of luxury brands
Tungate, Mark
-
2009
Persistent link: https://www.econbiz.de/10003853874
Saved in:
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