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Aesthetics, ephemerality and the luxury of wine
Pitt, Leyland F. (ed.); Berthon, Pierre R. (ed.) - 2016
Persistent link: https://www.econbiz.de/10011590128
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Aesthetics and ephemerality : observing and preserving the luxury brand
Berthon, Pierre R.; Pitt, Leyland F.; Parent, Michael; … - In: California management review 52 (2009/10) 1, pp. 45-66
Persistent link: https://www.econbiz.de/10003960192
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Luxury wine brand visibility in social media : an exploratory study
Reyneke, Mignon; Pitt, Leyland F.; Berthon, Pierre R. - In: International journal of wine business research : IJWBR 23 (2011) 1, pp. 21-35
Persistent link: https://www.econbiz.de/10009008218
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Luxury wine brands as gifts : ontological and aesthetic perspectives
Reyneke, Mignon; Berthon, Pierre R.; Pitt, Leyland F.; … - In: International journal of wine business research : IJWBR 23 (2011) 3, pp. 258-270
Persistent link: https://www.econbiz.de/10009315739
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Assessing brand equity in the luxury wine market by exploiting tastemaker scores
Blair, Amanda J.; Atanasova, Christina; Pitt, Leyland F.; … - In: The journal of product & brand management 26 (2017) 5, pp. 447-452
Persistent link: https://www.econbiz.de/10011778291
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How far can luxury brands travel? : avoiding the pitfalls of luxury brand extension
Reddy, Mergen; Terblanche, Nic; Pitt, Leyland F.; … - In: Business horizons 52 (2009) 2, pp. 187-197
Persistent link: https://www.econbiz.de/10003855825
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Managing brands ion times of economic downturn : how do luxury brands fare?
Reyneke, Mignon; Sorokáčová, Alexandra; Pitt, Leyland F. - In: The journal of brand management : an international journal 19 (2011/12) 6, pp. 457-466
Persistent link: https://www.econbiz.de/10009528856
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Luxury is what you say : analyzing electronic word-of-mouth marketing of luxury products using artificial intelligence and machine learning
Oc, Yusuf; Plangger, Kirk; Sands, Sean; Campbell, Colin L. - In: Psychology & marketing 40 (2023) 9, pp. 1704-1719
Persistent link: https://www.econbiz.de/10014338319