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Art infusion and functional theories of attitudes toward luxury brands : the mediating role of feelings of self-inauthenticity

Quach, Sara; Septianto, Felix; Thaichon, Park; Mao, Wen - In: Journal of business research : JBR 150 (2022), pp. 538-552

Persistent link: https://www.econbiz.de/10013365761

Novel products and advertising visuals : the mediating role of perceived luxuriousness on willingness to try clean meat products

Septianto, Felix; Quach, Sara; Thaichon, Park; Japutra, … - In: International journal of advertising : the review of … 42 (2023) 5, pp. 916-944

Persistent link: https://www.econbiz.de/10014296449

Dark motives-counterfeit purchase framework : internal and external motives behind counterfeit purchase via digital platforms

Thaichon, Park; Quach, Sara - In: Journal of retailing and consumer services 33 (2016), pp. 82-91

Persistent link: https://www.econbiz.de/10011598664

From connoisseur luxury to mass luxury : value co-creation and co-destruction in the online environment

Quach, Sara; Thaichon, Park - In: Journal of business research : JBR 81 (2017), pp. 163-172

Persistent link: https://www.econbiz.de/10011771667

Digital technologies in luxury industry : identifying the future aspects of luxury brand management

Alim, Md. Abdul; Thaichon, Park; Quach, Sara; Weaven, Scott - In: Luxury marketing, sustainability and technology : the …, (pp. 15-36). 2023

Persistent link: https://www.econbiz.de/10014484442

Luxury marketing, sustainability and technology : the future of luxury management

Thaichon, Park (ed.); Quach, Sara (ed.) - 2023

"Luxury Marketing, Sustainability and Technology explores how new technologies, sustainability and relationship marketing impact and change the future of luxury brand management. Whilst the luxury industry is experiencing exponential growth, further research is vital to improve knowledge and...

Persistent link: https://www.econbiz.de/10014467284

Consumer motives and impact of western media on the Moroccan luxury buyer

Hamelin, Nicolas; Thaichon, Park - In: Journal of retailing and consumer services 32 (2016), pp. 164-170

Persistent link: https://www.econbiz.de/10011556639

Price image and the sugrophobia effect on luxury retail purchase intention

Cheah, Jun-Hwa; Waller, David; Thaichon, Park; Hiram Ting; … - In: Journal of retailing and consumer services 57 (2020), pp. 1-12

Persistent link: https://www.econbiz.de/10012304013

Identifying factors influencing purchase intention of sustainable luxury retailing products

Lavuri, Rambabu; Kaul, Dimple; Mohan, Geetha; … - In: International journal of retail and distribution management 52 (2024) 2, pp. 259-275

Persistent link: https://www.econbiz.de/10014484397

Exploring the role of sustainable organic food consumption and the role of organic food as a luxury product : a case study in Nepal

Mishra, Udgam; Jayawardena, Nirma Sadamali; Thaichon, Park - In: Luxury marketing, sustainability and technology : the …, (pp. 92-115). 2023

Persistent link: https://www.econbiz.de/10014484480