This paper aims to conceptualise consumer's luxury brand attachment by developing and validating a psychometric scale through 5 studies. Study 1 generates and selects potential scale items through literature review, thesaurus search and expert surveys. Study 2 reduces the items and assesses the...

This research explores a specific scale for luxury brand attachment (LBA). In the research LBA is defined as “the emotional bond that connects a consumer to the luxury brand and develops deep feelings within the consume r towards the luxury brand”. Brand attachment in the luxury branding...