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~subject:"Luxusgüter"
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Luxusgüter
Markenführung
17,031
Brand management
17,009
Markenimage
10,873
Brand image
10,658
Konsumentenverhalten
9,932
Consumer behaviour
9,919
Markenartikel
9,129
Brand
8,034
Beziehungsmarketing
3,023
Relationship marketing
3,022
Markenpolitik
2,468
Social Web
2,033
Social web
2,030
Deutschland
1,909
Online-Marketing
1,795
Internet marketing
1,761
Marketingmanagement
1,662
Marketing management
1,633
Germany
1,604
Werbewirkung
1,535
Advertising effects
1,511
Theorie
1,377
Theory
1,366
Marketing
1,208
USA
1,132
Luxury goods
1,127
United States
1,102
Werbung
1,069
Herkunftsbezeichnung
1,016
Designation of origin
1,013
Corporate reputation
975
Firmenimage
974
Advertising
973
Customer satisfaction
926
Kundenzufriedenheit
925
Tourismusmarketing
883
Tourism marketing
881
Einzelhandel
849
Handelsmarke
834
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Undetermined
632
Free
111
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Article
904
Book / Working Paper
223
Journal
1
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Article in journal
770
Aufsatz in Zeitschrift
770
Aufsatz im Buch
139
Book section
139
Aufsatzsammlung
28
Hochschulschrift
26
Collection of articles of several authors
20
Sammelwerk
20
Thesis
16
Case study
13
Fallstudie
13
Graue Literatur
10
Non-commercial literature
10
Conference paper
5
Konferenzbeitrag
5
Arbeitspapier
4
Working Paper
4
Handbook
3
Handbuch
3
Mehrbändiges Werk
2
Multi-volume publication
2
Article
1
Guidebook
1
Interview
1
Lehrbuch
1
Market information
1
Marktinformation
1
Ratgeber
1
Reprint
1
Statistik
1
Textbook
1
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All
English
1,051
German
72
French
6
Polish
1
Author
All
Phau, Ian
27
Ko, Eunju
18
Wiedmann, Klaus-Peter
15
Kapferer, Jean-Noël
12
Atwal, Glyn
11
Seo, Yuri
11
Valette-Florence, Pierre
11
Hennigs, Nadine
10
Septianto, Felix
10
Shimul, Anwar Sadat
10
Uggla, Henrik
10
Heine, Klaus
8
König, Verena
8
Shukla, Paurav
8
Bryson, Douglas
7
Cedrola, Elena
7
Dion, Delphine
7
Jain, Sheetal
7
Nagasawa, Shin'ya
7
Batat, Wided
6
Geerts, Angy
6
Gurzki, Hannes
6
Hyun, Sunghyup Sean
6
Joy, Annamma
6
Klarmann, Christiane
6
Meurer, Jörg
6
Ozuem, Wilson
6
Park, Jungkun
6
Pitt, Leyland F.
6
Powell, Shaun M.
6
Thaichon, Park
6
Ahn, Jiseon
5
Aiello, Gaetano
5
Amatulli, Cesare
5
Cheah, Isaac
5
Christodoulides, George
5
Hudders, Liselot
5
Moore, Christopher M.
5
Mosca, Fabrizio
5
Shahid, Shadma
5
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Institution
All
Springer International Publishing
3
Springer Fachmedien Wiesbaden
2
Verlag Dr. Kovač
2
Kassel University Press GmbH
1
Peter Lang GmbH
1
Sage Publications <Beverly Hills, Calif.; London>
1
Technische Universität Braunschweig
1
Universität des Saarlandes
1
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Published in...
All
Journal of business research : JBR
99
The journal of brand management : an international journal
61
Journal of retailing and consumer services
44
Journal of fashion marketing and management
34
The journal of product & brand management
32
Journal of global fashion marketing : JGfM
19
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
18
Psychology & marketing
16
SpringerLink / Bücher
16
Journal of international consumer marketing
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
International journal of retail & distribution management
12
International journal of advertising : the review of marketing communications
11
International journal of hospitality management
10
Springer eBook Collection
9
The IUP journal of brand management : IJBRM
9
Asia Pacific journal of marketing and logistics
8
International marketing review
8
Journal of strategic marketing
8
International journal of wine business research : IJWBR
7
Qualitative market research : an international journal
7
Cogent business & management
6
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
5
Developing successful global strategies for marketing luxury brands
5
European journal of marketing
5
International journal of consumer studies
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Journal of marketing communications
5
Journal of marketing management : MM
5
Journal of travel and tourism marketing
5
Luxury marketing : a challenge for theory and practice
5
Marketing : ZFP ; journal of research and management
5
Marketing letters : a journal of research in marketing
5
Palgrave Advances in Luxury
5
Palgrave advances in luxury
5
Springer eBook Collection / Business and Management
5
The Oxford handbook of luxury business
5
Young consumers : insight and ideas for responsible marketers
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Australasian marketing journal
4
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ECONIS (ZBW)
1,127
EconStor
1
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1
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1,128
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1
The effects of rebranding on customer-based
brand
equity
Blazquez Cano, Marta
;
Mattich, Kurt
;
Henninger, Claudia E.
- In:
International journal of business and globalisation : IJBG
22
(
2019
)
1
,
pp. 91-109
Persistent link: https://www.econbiz.de/10011994973
Saved in:
2
What drives Kuwaiti consumers to purchase luxury brands?
Mostafa, Mohamed M.
;
Arnaout, Jean-Paul
- In:
The international review of retail, distribution and …
30
(
2020
)
1
,
pp. 86-102
Persistent link: https://www.econbiz.de/10012209765
Saved in:
3
Luxury brands and social media : drivers and outcomes of consumer engagement on Instagram
Oliveira, Marta
;
Fernandes, Teresa
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 389-407
Persistent link: https://www.econbiz.de/10013370884
Saved in:
4
Becoming an institutional
brand
: a long-term strategy for luxury goods
Braun, Marcel W.
-
1997
Persistent link: https://www.econbiz.de/10000622884
Saved in:
5
Persona-fied brands : managing branded persons through persona
Dion, Delphine
;
Arnould, Eric J.
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 121-148
Persistent link: https://www.econbiz.de/10011438600
Saved in:
6
The impact of attitude functions on luxury
brand
consumption : an age-based group comparison
Schade, Michael
;
Hegner, Sabrina
;
Horstmann, Florian
; …
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 314-322
Persistent link: https://www.econbiz.de/10011417730
Saved in:
7
How price display influences consumer luxury perceptions
Parguel, Béatrice
;
Delécolle, Thierry
; …
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 341-348
Persistent link: https://www.econbiz.de/10011417736
Saved in:
8
Online behaviour of luxury fashion
brand
advocates
Parrott, Guy
;
Danbury, Annie
;
Kanthavanich, Poramate
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 360-383
Persistent link: https://www.econbiz.de/10011502872
Saved in:
9
Web atmospheric qualities in luxury fashion
brand
web sites
Kim, Hyeonsoo
;
Choi, Yun Jung
;
Lee, Yuri
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10011502875
Saved in:
10
Antecedents and outcomes of
brand
prominence on willingness to buy luxury brands
Cheah, Isaac
;
Phau, Ian
;
Chong, Calvin
;
Shimul, Anwar Sadat
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 402-415
Persistent link: https://www.econbiz.de/10011502882
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