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~subject:"Luxusgüter"
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Luxusgüter
Markenartikel
9,240
Brand
8,200
Brand management
5,363
Markenführung
5,360
Konsumentenverhalten
4,419
Consumer behaviour
4,414
Markenimage
3,401
Brand image
3,371
Kultursektor
1,966
Cultural sector
1,946
Beziehungsmarketing
1,315
Relationship marketing
1,315
Deutschland
904
Theorie
833
Theory
823
Germany
651
USA
587
United States
568
Marketingmanagement
554
Social Web
550
Social web
550
Marketing management
546
Werbewirkung
542
Kreativsektor
537
Creative industries
534
Handelsmarke
534
Advertising effects
532
Store brand
514
Brand loyalty
491
Online-Marketing
476
Internet marketing
474
Werbung
448
Markentreue
438
Luxury goods
435
Feuer
425
Fire
424
Marketing
410
Einzelhandel
409
Markenpolitik
395
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Undetermined
247
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46
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Article
348
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87
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Article in journal
300
Aufsatz in Zeitschrift
300
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52
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52
Hochschulschrift
11
Aufsatzsammlung
10
Collection of articles of several authors
9
Sammelwerk
9
Thesis
7
Graue Literatur
3
Non-commercial literature
3
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2
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2
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2
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2
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1
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4
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1
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Phau, Ian
16
Ko, Eunju
11
Atwal, Glyn
7
Uggla, Henrik
7
Kapferer, Jean-Noël
6
Meurer, Jörg
6
Powell, Shaun M.
6
Heine, Klaus
5
Seo, Yuri
5
Shukla, Paurav
5
Bryson, Douglas
4
Cheah, Isaac
4
Gurzki, Hannes
4
König, Verena
4
Mosca, Fabrizio
4
Nagasawa, Shin'ya
4
Shimul, Anwar Sadat
4
Turunen, Linda Lisa Maria
4
Buchanan-Oliver, Margo
3
Burmann, Christoph
3
Casalegno, Cecilia
3
Doval, Jyoti
3
Hagtvedt, Henrik
3
Hennigs, Nadine
3
Joy, Annamma
3
Khalifa, Dina
3
Massi, Marta
3
Parguel, Béatrice
3
Pathak, Abhishek
3
Paul, Justin
3
Prandelli, Emanuela
3
Purohit, Sonal
3
Schade, Michael
3
Septianto, Felix
3
Turrini, Alex
3
Valette-Florence, Pierre
3
Wang, Ying
3
Wiedmann, Klaus-Peter
3
Woisetschläger, David
3
Yu, Jihye
3
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Universität des Saarlandes
1
Verlag Dr. Kovač
1
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Journal of business research : JBR
40
The journal of brand management : an international journal
30
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
18
Journal of fashion marketing and management
15
The journal of product & brand management
14
Journal of retailing and consumer services
13
International journal of advertising : the review of marketing communications
7
Journal of global fashion marketing : JGfM
7
Psychology & marketing
6
Developing successful global strategies for marketing luxury brands
5
International journal of hospitality management
5
Marketing : ZFP ; journal of research and management
5
SpringerLink / Bücher
5
International journal of consumer studies
4
International marketing review
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of international consumer marketing
4
The IUP journal of brand management : IJBRM
4
Asia Pacific journal of marketing and logistics
3
European journal of marketing
3
International journal of contemporary hospitality management
3
Journal of consumer marketing
3
Journal of revenue and pricing management
3
Journal of strategic marketing
3
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
3
Marketing intelligence & planning
3
Springer eBook Collection / Business and Management
3
Strategic change
3
Young consumers : insight and ideas for responsible marketers
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Building consumer-brand relationship in luxury brand management
2
Business horizons
2
International journal of business and globalisation : IJBG
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of retail & distribution management
2
International journal of wine business research : IJWBR
2
Journal of consumer behaviour
2
Journal of current issues and research in advertising
2
Journal of customer behaviour
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ECONIS (ZBW)
435
Showing
1
-
10
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435
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1
From broadway to the Bistro : partnering with the arts to attract upscale customers
McCleary, Ken W.
;
Lattimer, Charles L.
;
Clemenz, Candice E.
- In:
International journal of hospitality management
27
(
2008
)
2
,
pp. 197-203
Persistent link: https://www.econbiz.de/10003687386
Saved in:
2
Becoming an institutional
brand
: a long-term strategy for luxury goods
Braun, Marcel W.
-
1997
Persistent link: https://www.econbiz.de/10000622884
Saved in:
3
The luxury strategy : break the rules of marketing to build luxury brands
Kapferer, Jean-Noël
;
Bastien, Vincent
-
2009
Persistent link: https://www.econbiz.de/10003739843
Saved in:
4
L' imitation et la contrefaçon peuvent-elles être bénéfiques aux firmes originales? : Une analyse critique des arguments
Grolleau, Gilles
- In:
Revue internationale de droit économique
23
(
2009
)
1
,
pp. 51-65
Persistent link: https://www.econbiz.de/10003821759
Saved in:
5
Special issue: Luxury brands
Okonkwo, Uché
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003847225
Saved in:
6
Luxury world : the past, present and future of luxury brands
Tungate, Mark
-
2009
Persistent link: https://www.econbiz.de/10003853874
Saved in:
7
Contrefaçon et ostentation
Maître, Philippe
;
Perrino, Muriel
- In:
Revue d'économie industrielle
117
(
2007
)
1
,
pp. 75-92
Persistent link: https://www.econbiz.de/10003480994
Saved in:
8
Luxury branding
Patrick, Vanessa M.
;
Hagtvedt, Henrik
- In:
Handbook of brand relationships
,
(pp. 267-279)
.
2009
Persistent link: https://www.econbiz.de/10003915621
Saved in:
9
Ist CHANEL wirklich stärker als NIVEA? : empirische Studie zum Nutzen, Opfer und zur Markenstärke von Basis-, Premium- und Luxusmarken
Baumgarth, Carsten
;
Kelemci-Schneider, Gülpinar
; …
- In:
Aktuelle Beiträge zur Markenforschung : Tagungsband …
,
(pp. 167-193)
.
2010
Persistent link: https://www.econbiz.de/10003968946
Saved in:
10
Interkulturelle Strategien angesichts der Globalisierung der Luxusgütermärkte : eine theoretische und empirische Analyse anhand ausgewählter chinesischer Luxusgütermärkte
Wu, Jiani
-
2011
Persistent link: https://www.econbiz.de/10008902496
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