Similar Search Results

Devil continues to wear "counterfeit" Prada : a tale of two cities

Teah, Min; Phau, Ian; Huang, Yu-an - In: The journal of consumer marketing 32 (2015) 3, pp. 176-189

Persistent link: https://www.econbiz.de/10011376747

Consumer attitudes towards luxury fashion apparel made in sweatshops

Phau, Ian; Teah, Min; Chuah, Joe - In: Journal of fashion marketing and management 19 (2015) 2, pp. 169-187

Persistent link: https://www.econbiz.de/10011316418

Targeting buyers of counterfeits of luxury brands: a study on attitudes of Singaporean consumers

Phau, Ian; Teah, Min; Lee, Agnes - In: Journal of targeting, measurement and analysis for marketing 17 (2009) 1, pp. 3-15

Persistent link: https://www.econbiz.de/10003830409

The "timber box" effect for premium wines

Sung, Billy; Crawford, Robert; Teah, Min; Stankovic, … - In: Journal of retailing and consumer services 54 (2020), pp. 1-9

Persistent link: https://www.econbiz.de/10012238348

Brand prominence in luxury consumption : will emotional value adjudicate our longing for status?

Butcher, Luke; Phau, Ian; Teah, Min - In: The journal of brand management : an international journal 23 (2016) 6, pp. 701-715

Persistent link: https://www.econbiz.de/10011625286

Applying consumer-based brand equity in luxury hotel branding

Liu, Matthew Tingchi; Wong, IpKin Anthony; Tseng, … - In: Journal of business research : JBR 81 (2017), pp. 192-202

Persistent link: https://www.econbiz.de/10011771690

Exploring store atmospherics of FMCG brands flagship stores with an immersive 180-degree dome-shaped display

Duong, Van Chien; Sung, Billy; Barber, Matthew; … - In: Journal of global scholars of marketing science : … 32 (2022) 4, pp. 554-578

The current study aims to use immersive technologies to examine how: (1) store design, (2) sensory pleasantness, and (3) store’s perceived luxury influence brand and product evaluation for an FMCG food brand. A total of 668 participants were immersed in a 180-degree, dome-shaped virtual...

Persistent link: https://www.econbiz.de/10013415458

How young adult consumers evaluate diffusion brands : effects of brand loyalty and status consumption

Phau, Ian; Cheong, Edith - In: Journal of international consumer marketing 21 (2009) 2, pp. 109-123

Persistent link: https://www.econbiz.de/10003890723

Attitudes toward domestic and foreign luxury brand apparel : a comparison between status and non status seeking teenagers

Phau, Ian; Leng, Yip Siew - In: Journal of fashion marketing and management 12 (2008) 1, pp. 68-89

Persistent link: https://www.econbiz.de/10003696372

Consuming luxury brands : the relevance of the "rarity principle"

Phau, Ian; Prendergast, Gerard P. - 2010

Persistent link: https://www.econbiz.de/10003922855