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~subject:"Luxusgüter"
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Luxusgüter
Consumer behaviour
68
Konsumentenverhalten
66
Relationship marketing
45
Beziehungsmarketing
44
Customer satisfaction
17
Kundenzufriedenheit
17
Luxury goods
17
Internet marketing
16
Online-Marketing
16
Social Web
16
Social web
16
Service quality
15
Brand management
14
Dienstleistungsqualität
14
Markenführung
14
Online retailing
14
Online-Handel
14
E-commerce
13
Einzelhandel
13
Electronic Commerce
13
Retail trade
13
Advertising
12
Franchising
11
Werbung
11
Marketing management
10
Marketingmanagement
10
Advertising effects
9
Lieferantenmanagement
9
Supplier relationship management
9
Werbewirkung
9
relationship marketing
9
Coronavirus
8
Digitalisierung
8
Digitization
8
Marketing
8
PLS-SEM
8
Artificial intelligence
7
Betriebliche Wertschöpfung
7
Brand image
7
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5
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5
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2
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English
17
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Thaichon, Park
16
Quach, Sara
9
Jayawardena, Nirma Sadamali
3
Septianto, Felix
3
Hiram Ting
2
Jin, Ting
2
Shao, Wei
2
Alim, Md. Abdul
1
Bashir, Irfan
1
Chan, Kara
1
Cheah, Jun-Hwa
1
Dewasiri, Narayanage Jayantha
1
Dutta, Pushan Kumar
1
Fazili, Asif Iqbal
1
Ghosh, Tusher
1
Gupta, Sachin
1
Hamelin, Nicolas
1
Hwa, Jacky Cheah Jun
1
Japutra, Arnold
1
Kaul, Dimple
1
Khan, Sameeullah
1
Lavuri, Rambabu
1
Lim Xin Jean
1
Lim, Xin-Jean
1
Mao, Wen
1
Mishra, Udgam
1
Mohan, Geetha
1
Nasution, Reza Ashari
1
Ngo, Liem Viet
1
Parry, Mohd Ashraf
1
Perera, Charitha Harshani
1
Raj, Pethuru
1
Waller, David
1
Weaven, Scott
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Journal of retailing and consumer services
5
Luxury marketing, sustainability and technology : the future of luxury management
5
Journal of business research : JBR
2
Routledge studies in luxury management
2
European journal of marketing
1
International journal of advertising : the review of marketing communications
1
International journal of retail and distribution management
1
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ECONIS (ZBW)
17
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1
Price image and the sugrophobia effect on luxury retail purchase intention
Cheah, Jun-Hwa
;
Waller, David
;
Thaichon, Park
;
Hiram Ting
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012304013
Saved in:
2
Consumer motives and impact of western media on the Moroccan luxury buyer
Hamelin, Nicolas
;
Thaichon, Park
- In:
Journal of retailing and consumer services
32
(
2016
),
pp. 164-170
Persistent link: https://www.econbiz.de/10011556639
Saved in:
3
The role of art infusion in enhancing pro-environmental luxury brand advertising
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209490
Saved in:
4
Dark motives-counterfeit purchase framework : internal and external motives behind counterfeit purchase via digital platforms
Thaichon, Park
;
Quach, Sara
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 82-91
Persistent link: https://www.econbiz.de/10011598664
Saved in:
5
From connoisseur luxury to mass luxury : value co-creation and co-destruction in the online environment
Quach, Sara
;
Thaichon, Park
- In:
Journal of business research : JBR
81
(
2017
),
pp. 163-172
Persistent link: https://www.econbiz.de/10011771667
Saved in:
6
Art infusion and functional theories of attitudes toward luxury brands : the mediating role of feelings of self-inauthenticity
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Mao, Wen
- In:
Journal of business research : JBR
150
(
2022
),
pp. 538-552
Persistent link: https://www.econbiz.de/10013365761
Saved in:
7
Novel products and advertising visuals : the mediating role of perceived luxuriousness on willingness to try clean meat products
Septianto, Felix
;
Quach, Sara
;
Thaichon, Park
;
Japutra, …
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 916-944
Persistent link: https://www.econbiz.de/10014296449
Saved in:
8
Identifying factors influencing purchase intention of sustainable luxury retailing products
Lavuri, Rambabu
;
Kaul, Dimple
;
Mohan, Geetha
; …
- In:
International journal of retail and distribution management
52
(
2024
)
2
,
pp. 259-275
Persistent link: https://www.econbiz.de/10014484397
Saved in:
9
Digital technologies in luxury industry : identifying the future aspects of luxury brand management
Alim, Md. Abdul
;
Thaichon, Park
;
Quach, Sara
;
Weaven, Scott
- In:
Luxury marketing, sustainability and technology : the …
,
(pp. 15-36)
.
2023
Persistent link: https://www.econbiz.de/10014484442
Saved in:
10
Exploring the role of sustainable organic food consumption and the role of organic food as a luxury product : a case study in Nepal
Mishra, Udgam
;
Jayawardena, Nirma Sadamali
;
Thaichon, Park
- In:
Luxury marketing, sustainability and technology : the …
,
(pp. 92-115)
.
2023
Persistent link: https://www.econbiz.de/10014484480
Saved in:
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