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How important is CRM toward customer's loyalty to conventional and Islamic bank marketing strategy? : a case study from Indonesia
Munandar, Jono Mintarto; Oktaviani, Dewi; Angraini, Yenni - In: Journal of Islamic marketing 13 (2022) 1, pp. 246-263
Persistent link: https://www.econbiz.de/10012797434
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Brand preference in Islamic banking
Ahmad, Khaliq; Rustam, Ghulam Ali; Dent, Michael M. - In: Journal of Islamic marketing : JIMA 2 (2011) 1, pp. 74-82
Persistent link: https://www.econbiz.de/10008988801
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Measuring halal brand association (HalBA) for Islamic banks
Suharni Maulan; Nor Asiah Omar; Maisarah Ahmad - In: Journal of Islamic marketing : JIMA 7 (2016) 3, pp. 331-354
Persistent link: https://www.econbiz.de/10011552757
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An extension of Aaker's brand personality model from Islamic perspective : a conceptual study
Ahmed, Muhammad; Muhammad Tahir Jan - In: Journal of Islamic marketing : JIMA 6 (2015) 3, pp. 388-405
Persistent link: https://www.econbiz.de/10011457610
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Explicating consumer segmentation and brand positioning in the Islamic financial services industry : a Malaysian perspective
Rusnah Muhamad; Sharifah Faridah Syed Alwi - In: Asia-Pacific journal of business administration 7 (2015) 3, pp. 253-274
Persistent link: https://www.econbiz.de/10011471620
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Brand attributes, corporate brand image and customer loyalty of Islamic banks in Malaysia
Ab Hamid, Siti Ngayesah; Suharni Maulan; Jusoh, Wan … - In: Journal of Islamic marketing 14 (2023) 10, pp. 2404-2428
Persistent link: https://www.econbiz.de/10014428586
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Bank selection and customer's perception of banks in Malaysia
Ismail, Norhazlin; Selamat, Zarehan; Ong, Hway-boon - In: The Philippine review of economics : a joint … 41 (2004) 2, pp. 103-122
Persistent link: https://www.econbiz.de/10003544786
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Current sales training practices in the commercial retail banking industry in Malaysia
Jantan, M. Asri; Honeycutt, Earl D. - In: Services marketing quarterly 34 (2013) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10009726523
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Impact of marketing activities on relationship quality in the Malaysian banking sector
Al-alak, Basheer A. - In: Journal of retailing and consumer services 21 (2014) 3, pp. 347-356
Persistent link: https://www.econbiz.de/10010348751
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The mediating effect of products and services on growth rate of Malaysian Islamic financial system
Nawaz, Huma; Bardai, Barjoyai; Alkhawlani, Mohammad - In: Journal of economic cooperation & development 39 (2018) 1, pp. 109-142
Persistent link: https://www.econbiz.de/10011917859