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Services marketing management : an international perspective
Kasper, Hans; Helsdingen, Piet van; Vries, Wouter R. de - 1999
Persistent link: https://www.econbiz.de/10000666588
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Global marketing management
Quelch, John A. (contributor);  … - 1999 - 4th ed
Persistent link: https://www.econbiz.de/10000671717
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Marktorientierte Unternehmensführung im Wandel : Retrospektive und Perspektiven des Marketing
Meffert, Heribert (ed.) - 1999
Persistent link: https://www.econbiz.de/10001401240
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Global marketing management : changes, challenges and new strategies
Lee, Kiefer; Carter, Steve - 2005
Persistent link: https://www.econbiz.de/10004514056
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Global marketing management : a European perspective
Keegan, Warren J.; Schlegelmilch, Bodo B. - 2001
Persistent link: https://www.econbiz.de/10004609222
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Global marketing management : changes, new challenges, and strategies
Lee, Kiefer; Carter, Steve - 2009 - 2. ed.
Persistent link: https://www.econbiz.de/10004929556
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Interkulturelles Lernen im Vertrieb : Vertriebskonzepte europäischer Konsumgüterhersteller in der Volksrepublik China
Perfall, Axel von - 2000
Persistent link: https://www.econbiz.de/10001469012
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Business without borders : a strategic guide to global marketing
DePalma, Donald A. - 2002
Persistent link: https://www.econbiz.de/10001653671
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International marketing strategy : analysis, development and implementation
Doole, Isobel; Lowe, Robin - 2004 - 4. ed.
Persistent link: https://www.econbiz.de/10004445230
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International marketing strategy
Bradley, Frank - 2005 - 5. ed.
Persistent link: https://www.econbiz.de/10004449059