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Markenartikel
Theorie
Consumer behaviour
81,922
Konsumentenverhalten
79,443
Theory
9,665
Brand management
9,483
Markenführung
9,435
Youth
9,217
Relationship marketing
9,024
Beziehungsmarketing
8,994
Jugendliche
8,960
Brand
8,103
Brand image
7,331
Markenimage
7,312
USA
6,286
United States
5,830
Customer satisfaction
5,624
Deutschland
5,526
Online-Handel
5,484
Online retailing
5,472
Kundenzufriedenheit
5,465
Social Web
4,904
Social web
4,900
Germany
4,600
Online-Marketing
4,558
Internet marketing
4,548
Service quality
4,381
Einzelhandel
4,379
Dienstleistungsqualität
4,333
Retail trade
4,328
Werbewirkung
3,772
Advertising effects
3,722
Electronic Commerce
3,583
Verbraucherverhalten
3,579
Experiment
3,532
E-commerce
3,474
Advertising
3,259
Werbung
3,247
Emotion
3,218
Pricing strategy
2,968
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Undetermined
4,528
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4,007
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Article
10,335
Book / Working Paper
7,888
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37
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Article in journal
8,246
Aufsatz in Zeitschrift
8,246
Graue Literatur
2,272
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2,272
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2,040
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1,873
Aufsatz im Buch
1,381
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1,381
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1,215
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961
Bibliografie enthalten
302
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302
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259
Sammelwerk
259
Aufsatzsammlung
167
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122
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122
Lehrbuch
110
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100
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87
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86
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86
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84
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84
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75
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48
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45
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40
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40
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28
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28
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23
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23
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19
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19
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14,802
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2,490
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776
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130
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24
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23
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21
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7
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6
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5
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4
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4
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4
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2
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1
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1
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Author
All
Huber, Frank
43
Sattler, Henrik
39
Esch, Franz-Rudolf
36
Keller, Kevin Lane
35
Burmann, Christoph
33
De Chernatony, Leslie
32
Hruschka, Harald
32
Bauer, Hans H.
31
Bruhn, Manfred
30
Fournier, Susan
29
Anderson, Simon P.
28
Hildebrandt, Lutz
28
Peitz, Martin
27
Gierl, Heribert
26
Inderst, Roman
26
Dawes, John
25
Herrmann, Andreas
25
Baumgarth, Carsten
24
Dubé, Jean-Pierre
24
Franses, Philip Hans
24
Phau, Ian
24
Sheth, Jagdish N.
24
Kerschbamer, Rudolf
23
Mullainathan, Sendhil
21
Chen, Yongmin
20
Fishman, Arthur
20
Sutter, Matthias
20
Janssen, Maarten C. W.
19
Meffert, Heribert
19
Postlewaite, Andrew
19
Romaniuk, Jenni
19
Sarkar, Abhigyan
19
Ahlert, Dieter
18
Blundell, Richard W.
18
Decker, Reinhold
18
Fetscherin, Marc
18
Melewar, T. C.
18
Boztuğ, Yasemin
17
Bronnenberg, Bart J.
17
Diamantopoulos, Adamantios
17
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Institution
All
National Bureau of Economic Research
112
Springer Fachmedien Wiesbaden
25
Markenverband
12
Gesellschaft zur Erforschung des Markenwesens
10
European University Institute / Department of Economics
9
INSEAD
9
Verlag Dr. Kovač
8
American Marketing Association
7
Fördergesellschaft Marketing an der Universität Augsburg
7
NetLibrary, Inc
7
Universitat Pompeu Fabra / Departament d'Economia i Empresa
6
Information Resources Management Association
5
Deutschland / Bundeswehr / Universität Hamburg
4
Europäische Kommission
4
Europäische Kommission / Generaldirektion Umwelt
4
Haufe-Lexware GmbH & Co. KG
4
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
4
United States Trademark Association
4
Books on Demand GmbH <Norderstedt>
3
Center for Economic Research <Tilburg>
3
Edward Elgar Publishing
3
Erasmus Research Institute of Management
3
Europäische Kommission / Gemeinsame Forschungsstelle 5109549-X
3
Helmut-Schmidt-Universität
3
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
3
Springer Gabler <Firma>
3
Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
3
UNCTAD Secretariat
3
Umeå universitet
3
University of Waterloo / Department of Economics
3
Verlag Franz Vahlen
3
AMACOM
2
California Agricultural Experiment Station / Department of Agricultural and Resource Economics
2
Campus Verlag
2
Chambre de commerce et d'industrie de Paris
2
Christian-Albrechts-Universität zu Kiel
2
Ecole des hautes études commerciales <Lausanne> / Département d'économétrie et d'économie politique
2
European Marketing Academy
2
Europäische Kommission / Gemeinsame Forschungsstelle
2
Foreign Department of the Continental and Commercial Banks
2
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Published in...
All
Journal of business research : JBR
335
The journal of brand management : an international journal
291
Journal of retailing and consumer services
210
The journal of product & brand management
208
NBER working paper series
111
SpringerLink / Bücher
107
Working paper / National Bureau of Economic Research, Inc.
105
Management science : journal of the Institute for Operations Research and the Management Sciences
100
NBER Working Paper
96
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
94
Journal of marketing research : JMR
94
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
90
Psychology & marketing
90
European journal of marketing : EJM
84
The Trademark reporter
82
Discussion paper / Centre for Economic Policy Research
79
Europäische Hochschulschriften / 5
79
Markenartikel : das Magazin für Markenführung
74
European journal of operational research : EJOR
73
International journal of industrial organization
69
Gabler Edition Wissenschaft
67
Journal of economic psychology : research in economic psychology and behavioral economics
66
Journal of marketing
66
Marketing letters : a journal of research in marketing
63
Journal of consumer research : JCR ; an interdisciplinary bimonthly
61
Economics letters
60
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
59
Journal of advertising research
58
Journal of economic behavior & organization : JEBO
56
Marketing : ZFP ; journal of research and management
54
CESifo working papers
51
Asia Pacific journal of marketing and logistics
48
Journal of retailing
47
Jahrbuch der Absatz- und Verbrauchsforschung
45
The American economic review
45
Journal of the Academy of Marketing Science
44
Marketing intelligence & planning
44
Applied economics
43
Journal of strategic marketing
43
The journal of consumer marketing
42
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Source
All
ECONIS (ZBW)
17,805
USB Cologne (EcoSocSci)
260
EconStor
176
OLC EcoSci
6
BASE
5
USB Cologne (business full texts)
4
ArchiDok
4
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Showing
1
-
10
of
18,260
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date (newest first)
date (oldest first)
1
Young New Zealand shoppers'
brand
perceptions and ethnocentricity
Shergill, Gurvinder S.
;
Rosmala, Yuli
;
Parsons, Andrew G.
- In:
International journal of retail & distribution management
38
(
2010
)
8
,
pp. 613-624
Persistent link: https://www.econbiz.de/10008651873
Saved in:
2
Do consumers perceive differences between a US global
brand
and domestic
brand
? : a consumer-based
brand
equity analysis in Indian teenage apparel market
Dash, Satya Bhushan
;
Kumar, Ravi Shekhar
- In:
Brand research : [an outcome of the second …
,
(pp. 124-140)
.
2009
Persistent link: https://www.econbiz.de/10009623338
Saved in:
3
Can Islam and status consumption live together in the house of
fashion
clothing?
O’Cass, Aron
;
Lee, Wai Jin
;
Siahtiri, Vida
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 440-459
Persistent link: https://www.econbiz.de/10010198000
Saved in:
4
Luxury
brand
purchases and the extended self : a cross-cultural comparison of young female consumers in Taiwan and the UK
Wu, Meng-Shan
;
Chen, Cheng-Hao Steve
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 153-173
Persistent link: https://www.econbiz.de/10011471540
Saved in:
5
Fashion
value brands : the relationship between identity and image
Ross, Jill
;
Harradine, Rod
- In:
Journal of fashion marketing and management
15
(
2011
)
3
,
pp. 306-325
Persistent link: https://www.econbiz.de/10009268722
Saved in:
6
Are young adult Chinese status and
fashion
clothing
brand
conscious?
O'Cass, Aron
;
Siahtiri, Vida
- In:
Journal of fashion marketing and management
18
(
2014
)
3
,
pp. 284-300
Persistent link: https://www.econbiz.de/10010392841
Saved in:
7
In search of status through brands from Western and Asian origins : examining the changing face of
fashion
clothing consumption in Chinese young adults
O'Cass, Aron
;
Siahtiri, Vida
- In:
Journal of retailing and consumer services
20
(
2013
)
6
,
pp. 505-515
Persistent link: https://www.econbiz.de/10010128319
Saved in:
8
Validating
fashion
brand
centrality scale amongst young adults
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011703074
Saved in:
9
How store flyers affect consumer choice behaviour: national brands vs. store brands
Gázquez-Abad, Juan Carlos
;
Sánchez-Pérez, Manuel
- In:
European retail research
23
(
2009
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10003832144
Saved in:
10
All that is users might not be gold : how labeling products as user designed backfires in the context of luxury
fashion
brands
Fuchs, Christoph
;
Prandelli, Emanuela
;
Schreier, Martin
; …
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 75-91
Persistent link: https://www.econbiz.de/10009793057
Saved in:
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