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The effect of brand image, brand love on brand commitment and positive word-of-mouth

Tri Cuong Dam - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 11, pp. 449-457

Persistent link: https://www.econbiz.de/10012671755

What drives Kuwaiti consumers to purchase luxury brands?

Mostafa, Mohamed M.; Arnaout, Jean-Paul - In: The international review of retail, distribution and … 30 (2020) 1, pp. 86-102

Persistent link: https://www.econbiz.de/10012209765

Branding and rebranding - grocery market perspective

Mróz-Gorgoń, Barbara - In: Acta scientiarum polonorum / Oeconomia : czasopismo … 15 (2016) 4, pp. 117-126

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Understanding effective factors affecting brand equity

Bhumiphat Gilitwala; Nag, Amit Kumar - In: Cogent business & management 9 (2022) 1, pp. 1-11

The purpose of this research is to know the most effective factor that has a relationship with the brand equity of … Disney at Disney shop, DLF Mall, Noida, India. The factors that are tested in this research include brand awareness, brand … image, perceived quality, brand association, and brand loyalty. A convenient sampling technique was used to collect data …

Persistent link: https://www.econbiz.de/10014433771

Analysis of the influence of digital marketing, brand image, and price perception on purchase intention and brand loyalty in Uniqlo apparel products

Arindaputri, Natasha Bunga; Santoso, Singgih - 2023

Persistent link: https://www.econbiz.de/10014326042

Factors affecting smartphone brand switching behavior in Kathmandu valley

Kumari, Radha; Sah, Laxmi Kumar - In: Nepalese journal of economics : a publication of … 6 (2022) 3, pp. 82-95

Persistent link: https://www.econbiz.de/10013449196

A study on the effects of branding on customer buying behavior with special reference to apparel brand in Ranchi

Ghosh, Durga - In: GITAM journal of management : a quarterly publication … 18 (2020) 4, pp. 37-54

Persistent link: https://www.econbiz.de/10013187310

Determinants of the Malaysian cars brand loyalty : mediating effect of brand satisfaction

Khaled Ali Ahmed Alfakih; Ummi Naiemah Saraih; Al … - In: Journal of industrial integration and management : … 7 (2022) 4, pp. 555-598

Persistent link: https://www.econbiz.de/10014234076

Effects of brand experience, trust and satisfaction on building brand loyalty in Nepalese commercial

Shrestha, Suvam - In: Nepalese journal of economics : a publication of … 7 (2022) 1, pp. 71-83

Persistent link: https://www.econbiz.de/10014294147

The mediation role of brand trust and satisfaction between brand image and loyalty

Gelaidan, Hamid Mahmood; Mabkhot, Hashed Ahmad; … - In: Journal for global business advancement : JGBA 14 (2021) 6, pp. 845-862

Persistent link: https://www.econbiz.de/10013353220