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Markenartikel
Relationship marketing
25,102
Beziehungsmarketing
25,101
Consumer behaviour
8,793
Konsumentenverhalten
8,793
Kundenzufriedenheit
5,402
Customer satisfaction
5,386
Service quality
3,871
Dienstleistungsqualität
3,870
Brand management
2,570
Markenführung
2,570
Deutschland
2,438
Germany
2,390
Theory
2,289
Theorie
2,287
Lieferantenmanagement
2,278
Supplier relationship management
2,278
Social Web
2,022
Social web
2,022
Marketingmanagement
1,877
Markenimage
1,869
Brand image
1,865
Marketing management
1,850
Kundenbindung
1,798
Electronic Commerce
1,730
E-commerce
1,625
Online-Marketing
1,577
Internet marketing
1,554
Kundenwert
1,496
Customer value
1,453
Customer integration
1,435
Kundenintegration
1,435
Vertrauen
1,395
Confidence
1,371
Einzelhandel
1,352
Retail trade
1,333
Kundenmanagement
1,287
Brand
1,271
Beziehungsmanagement
1,242
Online-Handel
1,223
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Undetermined
699
Free
189
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Article
1,071
Book / Working Paper
187
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Article in journal
1,009
Aufsatz in Zeitschrift
1,009
Aufsatz im Buch
64
Book section
64
Hochschulschrift
39
Thesis
29
Graue Literatur
22
Non-commercial literature
22
Arbeitspapier
12
Working Paper
12
Collection of articles of several authors
9
Sammelwerk
9
Conference paper
8
Konferenzbeitrag
8
Case study
6
Fallstudie
6
Reprint
6
Aufsatzsammlung
5
Bibliografie enthalten
4
Bibliography included
4
Collection of articles written by one author
1
Conference proceedings
1
Fallstudiensammlung
1
Festschrift
1
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1
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1
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1
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English
1,187
German
71
Undetermined
1
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Fetscherin, Marc
13
Fournier, Susan
11
Loureiro, Sandra Maria Correia
10
Huber, Frank
9
Guzman, Francisco
8
Japutra, Arnold
8
Veloutsou, Cleopatra
8
Dawes, John
7
Khan, Imran
7
Thomson, Matthew
7
Augusto, Mário Gomes
6
Han, Heesup
6
Johnson, Lester W.
6
Kaufmann, Hans Rüdiger
6
Khamitov, Mansur
6
King, Ceridwyn
6
Kumar, Vikas
6
Leckie, Civilai
6
MacInnis, Deborah J.
6
Sarkar, Abhigyan
6
Back, Ki-Joon
5
Ekinci, Yuksel
5
Fatma, Mobin
5
Gonçalves Filho, Cid
5
Sohail, M. Sadiq
5
Šerić, Maja
5
Abratt, Russell
4
Ahn, Jiseon
4
Bang, Nguyen
4
Brandão, Amélia Maria Pinto da Cunha
4
Bruhn, Manfred
4
Chrysochou, Polymeros
4
De Chernatony, Leslie
4
Eichen, Falko
4
Fudenberg, Drew
4
Gómez-Suárez, Mónica
4
Hildebrandt, Lutz
4
Huang, Chao-Chin
4
Hwang, Jinsoo
4
Kim, Jinkyung Jenny
4
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Edward Elgar Publishing
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gesellschaft zur Erforschung des Markenwesens
1
Helmut-Schmidt-Universität
1
Markendialog <1, 1997, Frankfurt, Main>
1
Society for Consumer Psychology.
1
Springer Fachmedien Wiesbaden
1
Verlag Dr. Kovač
1
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All
Journal of business research : JBR
69
The journal of product & brand management
68
The journal of brand management : an international journal
64
Journal of retailing and consumer services
57
Psychology & marketing
20
Marketing intelligence & planning
18
International journal of hospitality management
15
Asia Pacific journal of marketing and logistics
14
Cogent business & management
14
Journal of strategic marketing
14
European journal of marketing : EJM
13
Journal of promotion management : innovations in planning and applied research
13
International journal of contemporary hospitality management
12
Industrial marketing management : the international journal for industrial and high-tech firms
10
International journal of internet marketing and advertising : IJIMA
10
Journal of hospitality marketing & management
10
Global business review
9
International journal of market research
9
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
9
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
9
The journal of consumer marketing
9
Consumer-brand relationships : theory and practice
8
European journal of marketing
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
International journal of retail and distribution management
7
Journal of fashion marketing and management
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of marketing analytics : JMA
7
Journal of service management
7
SpringerLink / Bücher
7
Journal of international consumer marketing
6
Journal of marketing
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Business horizons
5
Consumer brand relationships : meaning, measuring, managing
5
International review on public and non-profit marketing
5
Journal of consumer marketing
5
Journal of consumer research : JCR ; an interdisciplinary journal
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
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ECONIS (ZBW)
1,256
BASE
1
USB Cologne (EcoSocSci)
1
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1
Messung und Steuerung der Markenbeziehungsqualität : eine branchenübergreifende Studie im Konsumgütermarkt
Eichen, Falko
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003915276
Saved in:
2
The role of customer loyalty as a brand extension purchase predictor
Martinelli, Elisa
;
Belli, Alex
;
Marchi, Gianluca
- In:
The international review of retail, distribution and …
25
(
2015
)
2
,
pp. 105-119
Persistent link: https://www.econbiz.de/10011299067
Saved in:
3
Lebenslange Markenbindung - Bedingungen der Entstehung von Brand Attachment durch Konsumentensozialisation : eine empirische Untersuchung der Wirkung von Kommunikationsstilen, Prod...
Gawlowski, Dominika
-
2013
Persistent link: https://www.econbiz.de/10009690006
Saved in:
4
Brand value with reference to Maruti Service Masters, Chennai
Krishnakumar
;
Ambuli, T. V.
;
Tharik, Mohamed
- In:
International journal of economic research
11
(
2014
)
1/2
,
pp. 291-299
Persistent link: https://www.econbiz.de/10010361018
Saved in:
5
Beyond brand loyalty : brand sustainability
Schultz, Don E.
;
Block, Martin P.
- In:
Journal of marketing communications
21
(
2015
)
5
,
pp. 340-355
Persistent link: https://www.econbiz.de/10011487797
Saved in:
6
Study on consumer perception & brand loyalty towards Hyundai in Vijayawada
Kumar, M. Sandeep
;
Rajeswari, B.
;
Kumar, D. Prasanna
; …
- In:
International journal of economic research
13
(
2016
)
1
,
pp. 383-394
Persistent link: https://www.econbiz.de/10011560913
Saved in:
7
Do perceived CSR initiatives enhance customer preference and loyalty in casinos?
Liu, Matthew Tingchi
;
Wong, IpKin Anthony
;
Chu, Rongwei
; …
- In:
International journal of contemporary hospitality management
26
(
2014
)
7
,
pp. 1024-1045
Persistent link: https://www.econbiz.de/10010426100
Saved in:
8
Warum sich Menschen an Marken binden : die Steigerung von Kompetenz als Motiv der Markenbindung
Proksch, Michael
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009512575
Saved in:
9
Determinanten der integrierten
Kundenbindung
: eine empirische Studie zum Vergleich von Category Management mit einem alternativen Vermarktungskonzept
Kahler, Björn
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003829196
Saved in:
10
Connecting the dots between brand experience and brand loyalty : the mediating role of brand personality and brand relationships
Ramaseshan, B.
;
Stein, Alisha
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 664-683
Persistent link: https://www.econbiz.de/10010462626
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