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An interproduct competition model incorporating branding hierarchy and product similarities using store-level data
Voleti, Sudhir; Kopalle, Praveen K.; Ghosh, Pulak - In: Management science : journal of the Institute for … 61 (2015) 11, pp. 2720-2738
Persistent link: https://www.econbiz.de/10011409161
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The reciprocal relationship between private label use and store loyalty
Ailawadi, Kusum L. (contributor); Pauwels, Koen (contributor) - 2007 - Rev.
Persistent link: https://www.econbiz.de/10003753974
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Pricing of national brands versus store brands : market power components, findings and research opportunities
Pauwels, Koen; Srinivasan, Shuba - In: Handbook of pricing research in marketing, (pp. 258-282). 2009
Persistent link: https://www.econbiz.de/10003819737
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Growing small brands : does a brand's equity and growth potential affect its long-term productivity? ; report No. 06-123
Slotegraaf, Rebecca J.; Pauwels, Koen - In: MSI reports : working paper series (2006) 4, pp. 43-65
Persistent link: https://www.econbiz.de/10003420458
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Do mindset metrics explain brand sales?
Srinivasan, Shuba; Vanhuele, Marc; Pauwels, Koen - In: MSI reports : working paper series (2008) 4, pp. 47-67
Persistent link: https://www.econbiz.de/10003814434
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Like the ad or the brand? Marketing stimulates different electronic word-of-mouth content to drive online and offline performance
Pauwels, Koen; Aksehirli, Zeynep; Lackman, Andrew - In: International journal of research in marketing : IJRM ; … 33 (2016) 3, pp. 639-655
Persistent link: https://www.econbiz.de/10011597014
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A broader view on brands’ growth and decline
Formisano, Marcello; Pauwels, Koen; Zarantonello, Lia - In: International journal of market research 62 (2020) 2, pp. 127-138
Persistent link: https://www.econbiz.de/10012214127
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Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert; Yildirim, Gokhan; Vanhuele, Marc; … - In: International journal of research in marketing : IJRM ; … 40 (2023) 2, pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
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Consumer information search revisited : theory and empirical analysis
Moorthy, Shyamala - In: Journal of consumer research : JCR ; an … 23 (1997) 4, pp. 263-277
Persistent link: https://www.econbiz.de/10001217895
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On estimating market efficiency
Ratchford, Brian Thomas - In: Journal of consumer policy : consumer issues in law, … 15 (1992) 3, pp. 275-293
Persistent link: https://www.econbiz.de/10001137450