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How does visual merchandising in fashion retail stores affect consumers' brand attitude and purchase intention?

Park, Hyun Hee; Jeon, Jung Ok; Sullivan, Pauline - In: The international review of retail, distribution and … 25 (2015) 1, pp. 87-104

Persistent link: https://www.econbiz.de/10010502832

Applying the triple coherence line to in-store marketing plans to increase private label market share

Garrido-Morgado, Álvaro; González-Benito, Óscar - In: Journal of retailing and consumer services 77 (2024), pp. 1-12

Persistent link: https://www.econbiz.de/10014462202

Sounds good : phonetic sound patterns in top brand names

Pogacar, Ruth; Plant, Emily; Rosulek, Laura Felton; … - In: Marketing letters : a journal of research in marketing 26 (2015) 4, pp. 549-563

Persistent link: https://www.econbiz.de/10011399113

The impact of consistency between the emotional feature of advertising music and brand personality on brand experience

Hou, Jianrong; Zhao, Xiaofeng; Zheng, Jiahao - In: Journal of management analytics 6 (2019) 3, pp. 250-268

Persistent link: https://www.econbiz.de/10012171430

When background music in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea

Hong, You Jeong; Choi, Beomjoon; Lee, Kyogu - In: Asia Pacific journal of marketing and logistics 35 (2023) 8, pp. 1991-2011

Persistent link: https://www.econbiz.de/10014430197

Influencing brand personality with sonic logos : the role of musical timbre

Monin Techawachirakul; Pathak, Abhishek; Motoki, Kosuke; … - In: Journal of business research : JBR 168 (2023), pp. 1-23

Persistent link: https://www.econbiz.de/10014434783

Do store brands aid store loyalty?

Seenivasan, Satheesh; Sudhir, K.; Talukdar, Debabrata - In: Management science : journal of the Institute for … 62 (2016) 3, pp. 802-816

Persistent link: https://www.econbiz.de/10011453561

Brand experience anatomy in retailing : an interpretive structural modeling approach

Khan, Imran; Rahman, Zillur - In: Journal of retailing and consumer services 24 (2015), pp. 60-69

Persistent link: https://www.econbiz.de/10010528608

An Integrated Model of Alternative Mechanisms of In-Store Display and Feature Advertising on Brand Choice

Zhang, Jie - 2006

Although many studies have documented that in-store displays and feature advertising can significantly increase brand choice probabilities, the mechanism through which they affect the choice decision process is not well understood. The marketing literature has suggested twoprominent decision...

Persistent link: https://www.econbiz.de/10014058388

The long-term impact of promotion and advertising on consumer brand choice

Mela, Carl F.; Gupta, Sunil; Lehmann, Donald R. - 1996

Persistent link: https://www.econbiz.de/10000959103

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