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~subject:"Markenartikel"
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Subject
All
Markenartikel
Konsumentenverhalten
79,183
Consumer behaviour
78,750
Preismanagement
18,946
Pricing strategy
18,858
Theorie
16,792
Theory
16,575
Markenimage
10,875
Brand image
10,660
Emotion
10,435
Markenführung
9,806
Brand management
9,802
Beziehungsmarketing
9,418
Relationship marketing
9,407
USA
6,562
United States
6,316
Kundenzufriedenheit
5,928
Customer satisfaction
5,925
Online-Handel
5,727
Online retailing
5,715
Deutschland
5,297
Social Web
5,066
Social web
5,064
Brand
5,036
Germany
4,888
Einzelhandel
4,821
Online-Marketing
4,801
Internet marketing
4,768
Dienstleistungsqualität
4,752
Service quality
4,749
Retail trade
4,728
Experiment
4,115
Electronic Commerce
3,987
Werbewirkung
3,979
Advertising effects
3,936
E-commerce
3,870
Verbraucherverhalten
3,564
Werbung
3,419
Advertising
3,371
Marketingmanagement
3,022
more ...
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Online availability
All
Undetermined
2,261
Free
770
Type of publication
All
Article
3,911
Book / Working Paper
1,121
Journal
2
Type of publication (narrower categories)
All
Article in journal
3,544
Aufsatz in Zeitschrift
3,544
Aufsatz im Buch
345
Book section
345
Graue Literatur
199
Non-commercial literature
199
Hochschulschrift
168
Working Paper
163
Arbeitspapier
155
Thesis
131
Reprint
45
Conference paper
42
Konferenzbeitrag
42
Collection of articles of several authors
40
Sammelwerk
40
Aufsatzsammlung
20
Case study
19
Fallstudie
19
Bibliografie enthalten
15
Bibliography included
15
Konferenzschrift
14
Dissertation u.a. Prüfungsschriften
10
Conference proceedings
7
Collection of articles written by one author
5
Sammlung
5
Bibliografie
3
Festschrift
3
Glossar enthalten
3
Glossary included
3
Systematic review
3
Übersichtsarbeit
3
Fallstudiensammlung
2
Interview
2
Lehrbuch
2
Mikroform
2
Ratgeber
2
Accompanied by computer file
1
Amtsdruckschrift
1
Beispielsammlung
1
Company information
1
more ...
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Language
All
English
4,663
German
357
French
11
Polish
5
Undetermined
3
Arabic
1
Dutch
1
Russian
1
Spanish
1
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Author
All
Dawes, John
23
Phau, Ian
21
Sarkar, Abhigyan
19
Keller, Kevin Lane
18
Sattler, Henrik
18
Fournier, Susan
17
Hildebrandt, Lutz
17
Fetscherin, Marc
16
Romaniuk, Jenni
16
Diamantopoulos, Adamantios
14
Khan, Imran
14
Ko, Eunju
14
Sarkar, Juhi Gahlot
14
Sharp, Byron
14
Bang, Nguyen
13
De Chernatony, Leslie
13
Dubé, Jean-Pierre
13
Guzman, Francisco
13
Huber, Frank
13
Japutra, Arnold
13
Loureiro, Sandra Maria Correia
13
Hruschka, Harald
12
Melewar, T. C.
12
Veloutsou, Cleopatra
12
Baumgarth, Carsten
11
Baumgartner, Bernhard
11
Bronnenberg, Bart J.
11
Chintagunta, Pradeep K.
11
Gunasti, Kunter
11
Aaker, Jennifer
10
Boztuğ, Yasemin
10
Ekinci, Yuksel
10
Esch, Franz-Rudolf
10
Khamitov, Mansur
10
Rahman, Zillur
10
Bagozzi, Richard P.
9
Brasel, S. Adam
9
Gierl, Heribert
9
Han, Heesup
9
Herrmann, Andreas
9
more ...
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Institution
All
Springer Fachmedien Wiesbaden
7
NetLibrary, Inc
6
Information Resources Management Association
4
National Bureau of Economic Research
4
Universitat Pompeu Fabra / Departament d'Economia i Empresa
3
Verlag Dr. Kovač
3
Europäische Kommission
2
Gesellschaft zur Erforschung des Markenwesens
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
2
AMACOM
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
American Marketing Association
1
Athens Institute for Education and Research
1
Brandsboard e.V.
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Credit Suisse Group AG
1
Edward Elgar Publishing
1
Egmont-Ehapa-Verlag <Stuttgart>
1
Ehapa-Verlag <Stuttgart>
1
Eidgenössisches Institut für Geistiges Eigentum
1
Erich-Schmidt-Verlag <Berlin>
1
European University Institute
1
European University Institute / Department of Economics
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Global Brand Conference <11., 2016, Bradford>
1
Goethe-Universität Frankfurt am Main
1
Haufe-Lexware GmbH & Co. KG
1
Hessische Landesanstalt für Privaten Rundfunk <Kassel>
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institute for Corporate Culture Affairs <Frankfurt, Main>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Institute for Environment and Development
1
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
more ...
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Published in...
All
Journal of business research : JBR
245
The journal of brand management : an international journal
222
The journal of product & brand management
187
Journal of retailing and consumer services
154
Psychology & marketing
69
European journal of marketing : EJM
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
48
Asia Pacific journal of marketing and logistics
45
Marketing letters : a journal of research in marketing
38
The journal of consumer marketing
37
Marketing intelligence & planning
35
Journal of strategic marketing
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of fashion marketing and management
31
Journal of marketing communications
31
Journal of international consumer marketing
30
Journal of marketing
29
Journal of marketing management : JMM ; journal of the Academy of Marketing
29
International journal of hospitality management
28
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
27
International journal of consumer studies
26
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
Journal of promotion management : JPM
26
Journal of the Academy of Marketing Science
26
Journal of promotion management : innovations in planning and applied research
25
Marketing : ZFP ; journal of research and management
25
European journal of marketing
24
International journal of market research : JMRS ; the journal of the Market Research Society
24
International marketing review
24
Journal of global marketing
24
SpringerLink / Bücher
24
Cogent business & management
22
International journal of advertising : the quarterly review of marketing communications
22
International journal of advertising : the review of marketing communications
22
Journal of retailing
22
The IUP journal of brand management : IJBRM
22
Industrial marketing management : the international journal for industrial and high-tech firms
21
Journal of international marketing
21
Journal of marketing management : MM
21
International journal of market research
20
more ...
less ...
Source
All
ECONIS (ZBW)
4,994
USB Cologne (EcoSocSci)
29
EconStor
9
BASE
1
OLC EcoSci
1
Showing
1
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10
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5,034
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articles prioritized
date (newest first)
date (oldest first)
1
The influence of changing advertising support on consumers' perceptions of brand prices
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131920
Saved in:
2
Send-for-review decisions, brand equity, and pricing
Qiu, Chun
;
Popkowski Leszczyc, Peter T. L.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 145-165
Persistent link: https://www.econbiz.de/10011453291
Saved in:
3
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
4
Is the simple price premium that simple?
Shi, Yuying
- In:
Review of marketing science
16
(
2018
)
1
,
pp. 25-47
Persistent link: https://www.econbiz.de/10012026891
Saved in:
5
Consumers' perceived brand aspiration and its impact on intention to pay price premium : moderating role of brand jealousy
Sreejesh, S.
- In:
Theoretical economics letters
5
(
2015
)
2
,
pp. 273-284
Persistent link: https://www.econbiz.de/10011396477
Saved in:
6
An investigation into consumer search and evaluation behaviour : effect of brand name and price perceptions
Sharma, Kavita
;
Garg, Shivani
- In:
Vision : the journal of business perspective
20
(
2016
)
1
,
pp. 24-36
Persistent link: https://www.econbiz.de/10011582060
Saved in:
7
Partitioned pricing, price fairness perceptions, and the moderating effects of brand relationships in SME business markets
Ferguson, Jodie L.
;
Brown, Brian P.
;
Johnston, Wesley J.
- In:
Journal of business research : JBR
72
(
2017
),
pp. 80-92
Persistent link: https://www.econbiz.de/10011645485
Saved in:
8
Beyond private label panache : the effect of store image and perceived price on brand prestige
Beneke, Justin
;
Zimmerman, Natalia
- In:
The journal of consumer marketing
31
(
2014
)
4
,
pp. 301-311
Persistent link: https://www.econbiz.de/10010416688
Saved in:
9
Better not smile at the price : the differential role of brand anthropomorphization on perceived price fairness
Kwak, Hyokjin
;
Puzakova, Marina
;
Rocereto, Joseph F.
- In:
Journal of marketing
79
(
2015
)
4
,
pp. 56-76
Persistent link: https://www.econbiz.de/10011304637
Saved in:
10
Impact of product differentiation, marketing investments and brand equity on pricing strategies : a brand level investigation
St. Davčik, Nebojša
;
Sharma, Piyush
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 760-781
Persistent link: https://www.econbiz.de/10011298085
Saved in:
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