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Markenartikel
Consumer behaviour
88
Konsumentenverhalten
88
International marketing
29
Internationales Marketing
29
Globalization
27
Welt
27
World
27
Cultural identity
25
Kulturelle Identität
25
Brand image
24
Brand management
24
Markenführung
24
Markenimage
24
Globalisierung
23
China
17
Designation of origin
17
Herkunftsbezeichnung
17
Ethnic group
15
Ethnische Gruppe
15
Canada
13
Online retailing
13
Online-Handel
13
Kanada
12
Brand
10
Marketing management
10
Marketingmanagement
10
Culture
9
National culture
9
Nationalkultur
9
Social integration
9
Soziale Integration
9
Website
9
Customer satisfaction
8
Dienstleistungsqualität
8
Kundenzufriedenheit
8
Marketing
8
Materialism
8
Service quality
8
USA
8
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Article
9
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2
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Article in journal
6
Aufsatz in Zeitschrift
6
Aufsatz im Buch
3
Book section
3
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Graue Literatur
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Non-commercial literature
1
Sammelwerk
1
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English
10
German
1
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Laroche, Michel
6
Papadopoulos, Nicolas G.
4
Richard, Marie-Odile
3
Murphy, Steven A.
2
Nepomuceno, Marcelo Vinhal
2
Rojas-Méndez, José I.
2
Bliemel, F. W. A.
1
Church, Nancy J.
1
El Banna, Alia
1
Hamzaoui-Essoussi, Leila
1
Hui, Michael
1
Kilambi, Ana
1
Papadopulos, Nicolas
1
Rojas-Mendez, José I.
1
Rosenblatt, Jerry A.
1
Veloutsou, Cleopatra
1
Zhou, Lianxi
1
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Athens Institute for Education and Research
1
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Brands and branding geographies
1
Corporate reputation review : an international journal
1
Die Betriebswirtschaft, DBW-Depot
1
Handbook of research in international marketing
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of business research : JBR
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of retailing and consumer services
1
The Routledge companion to contemporary brand management
1
The journal of consumer marketing
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ECONIS (ZBW)
11
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1
Place brands and brand-place associations : the role of "place" in international marketing
Papadopoulos, Nicolas G.
;
El Banna, Alia
;
Murphy, Steven A.
- In:
Handbook of research in international marketing
,
(pp. 88-113)
.
2011
Persistent link: https://www.econbiz.de/10009385448
Saved in:
2
Of places and brands
Papadopoulos, Nicolas G.
- In:
Brands and branding geographies
,
(pp. 25-43)
.
2011
Persistent link: https://www.econbiz.de/10009296605
Saved in:
3
From nation to neighbourhood : branding and marketing places
Papadopoulos, Nicolas G.
;
Hamzaoui-Essoussi, Leila
; …
- In:
The Routledge companion to contemporary brand management
,
(pp. 458-472)
.
2016
Persistent link: https://www.econbiz.de/10011515464
Saved in:
4
Marketing from the trenches : perspectives on the road ahead
Papadopoulos, Nicolas G.
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003424158
Saved in:
5
Consumer brand categorization for durables with limited problem solving : an empirical test and proposed extension of the Brisoux Laroche model
Church, Nancy J.
- In:
Journal of economic psychology : research in economic …
6
(
1985
)
3
,
pp. 231-253
Persistent link: https://www.econbiz.de/10001007838
Saved in:
6
A test of the effects of competition on consumer brand selection processes
Laroche, Michel
- In:
Journal of business research : JBR
31
(
1994
)
2
,
pp. 171-181
Persistent link: https://www.econbiz.de/10001171342
Saved in:
7
How to reduce perceived risk when buying online : the interactions between intangibility, product knolwedge, brand familarity, privacy and security concerns
Nepomuceno, Marcelo Vinhal
;
Laroche, Michel
;
Richard, …
- In:
Journal of retailing and consumer services
21
(
2014
)
4
,
pp. 619-629
Persistent link: https://www.econbiz.de/10010388516
Saved in:
8
How do involvement and product knowledge affect the relationship between intangibility and perceived risk for brands and product categories?
Laroche, Michel
;
Nepomuceno, Marcelo Vinhal
;
Richard, …
- In:
The journal of consumer marketing
27
(
2010
)
2/3
,
pp. 197-210
Persistent link: https://www.econbiz.de/10003987459
Saved in:
9
Constitutive marketing : towards understanding brand community formation
Kilambi, Ana
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 45-64
Persistent link: https://www.econbiz.de/10009722523
Saved in:
10
Measuring and positioning nation brands : a comparative brand personality approach
Rojas-Méndez, José I.
;
Papadopulos, Nicolas
;
Murphy, …
- In:
Corporate reputation review : an international journal
16
(
2013
)
1
,
pp. 48-65
Persistent link: https://www.econbiz.de/10009741994
Saved in:
1
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