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Processing fluency : examining...
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Markenartikel
Consumer behaviour
1,028
Konsumentenverhalten
1,025
purchase intention
618
Purchase intention
445
Brand image
355
Markenimage
353
Brand management
197
Markenführung
197
Online retailing
191
Online-Handel
190
Internet marketing
185
Online-Marketing
185
Social Web
147
Social web
147
Advertising effects
143
Werbewirkung
143
Purchase Intention
114
Confidence
112
Vertrauen
109
Brand
103
Viral marketing
102
Virales Marketing
102
Beziehungsmarketing
100
Relationship marketing
100
E-commerce
96
Electronic Commerce
96
Advertising
94
Werbung
93
India
70
Indien
69
Processing fluency
64
Fashion
57
Customer satisfaction
55
Kundenzufriedenheit
55
Mode
55
Dienstleistungsqualität
49
Emotion
49
Service quality
49
Corporate social responsibility
48
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19
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English
102
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Chuchu, Tinashe
2
Husain, Rehan
2
Ko, Eunju
2
Melewar, T. C.
2
Misra, Richa
2
Pool, Javad Khazaei
2
Shukla, Mahima
2
Sierra, Jeremy J.
2
Taute, Harry A.
2
Abdullah, Mahdi Mahmoud Haji Haider
1
Abrantes, Bruno Fernandes
1
Agarwal, Naraini
1
Ahmad, Amna
1
Ahmad, Bilal
1
Aiswarya, G.
1
Akbar, Muhammad Imad Ud Din
1
Akkaya, Murat
1
Akpinar, Ezgi
1
Al Halbusi, Hussam
1
Ali, Rana Basit
1
Alodin, Yasmin
1
Alpert, Frank
1
Anurag Singh
1
Arindaputri, Natasha Bunga
1
Arora, Nilesh
1
Ayala, Edgardo
1
Azhar, Mohd
1
Baghi, Ilaria
1
Bagnolini Boschetti, Rochele Isabel
1
Baker, Andrew M.
1
Bang, Nguyen
1
Baoku, Li
1
Barcellos, Marcia Dutra de
1
Basso, Kenny
1
Baugh, Lee A.
1
Beukeboom, Camiel J.
1
Bhattacharya, Sonali
1
Bigné Alcañiz, J. Enrique
1
Boerman, Sophie C.
1
Brennan, Stacey M.
1
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Journal of business research : JBR
7
Journal of international consumer marketing
5
Asia Pacific journal of marketing and logistics
4
The journal of product & brand management
4
Cogent business & management
3
European research on management and business economics
3
International journal of business excellence
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of retailing and consumer services
3
The journal of brand management : an international journal
3
International journal of electronic marketing and retailing : IJEMR
2
International journal of technology marketing : IJTMkt
2
Journal of Asia Pacific business
2
Journal of marketing analytics : JMA
2
Journal of marketing communications
2
Journal of strategic marketing
2
Metamorphosis : a journal of management research
2
Psychology & marketing
2
The international review of retail, distribution and consumer research
2
Corporate reputation review
1
Creating a sustainable competitive position : ethical challenges for international firms
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European journal of marketing
1
Future Business Journal
1
Global business and organizational excellence : GBOE
1
IU discussion papers - Marketing & Kommunikation
1
International journal of Islamic marketing and branding
1
International journal of advertising : the review of marketing communications
1
International journal of applied management science : IJAMS
1
International journal of business and emerging markets : IJBEM
1
International journal of business innovation and research : IJBIR
1
International journal of consumer studies
1
International journal of economics and finance
1
International journal of electronic business : IJEB
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management and marketing research : IJMMR
1
International journal of retail & distribution management
1
Journal for global business advancement : JGBA
1
Journal of Asian finance, economics and business : JAFEB
1
Journal of advances in management research : JAMR
1
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ECONIS (ZBW)
102
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1
Country-of-origin fit : when does a discrepancy between brand origin and country of manufacture reduce consumers' product evaluations?
Johnson, Zachary S.
;
Tian, Yichao
;
Lee, Sangwon
- In:
The journal of brand management : an international journal
23
(
2016
)
4
,
pp. 403-418
Persistent link: https://www.econbiz.de/10011606877
Saved in:
2
Value integration effects on evaluations of retro brands
Dogerlioglu-Demir, Kivilcim
;
Tansuhaj, Patriya S.
; …
- In:
Journal of business research : JBR
77
(
2017
),
pp. 124-130
Persistent link: https://www.econbiz.de/10011729902
Saved in:
3
Political conservatism and preference for (a)symmetrical brand logos
Northey, Gavin
;
Chan, Eugene Y.
- In:
Journal of business research : JBR
115
(
2020
),
pp. 149-159
Persistent link: https://www.econbiz.de/10012271019
Saved in:
4
Stability or instability : the impact of brand concepts on logo design preferences
Huang, Haiyang
;
Cai, Yuanyuan
;
Xu, Lisha
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 465-480
Persistent link: https://www.econbiz.de/10012601197
Saved in:
5
From easy to known : how fluent brand processing fosters self-brand connection
DelVecchio, Devon
;
Jones, William J.
;
Baugh, Lee A.
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 754-773
Persistent link: https://www.econbiz.de/10014518825
Saved in:
6
The impact of attitude functions on luxury brand consumption : an age-based group comparison
Schade, Michael
;
Hegner, Sabrina
;
Horstmann, Florian
; …
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 314-322
Persistent link: https://www.econbiz.de/10011417730
Saved in:
7
Evaluation of branding strategies for global versus local brand : the role of concept consistency
Punyatoya, Plavini
- In:
International journal of business excellence
7
(
2014
)
1
,
pp. 112-128
Persistent link: https://www.econbiz.de/10011482059
Saved in:
8
Investigating how word-of-mouth conversations about brands influence purchase and retransmission intentions
Baker, Andrew M.
;
Donthu, Naveen
;
Kumar, V.
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 225-239
Persistent link: https://www.econbiz.de/10011485337
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9
Non-monetary sales promotion effects on credit cards
Bagnolini Boschetti, Rochele Isabel
;
Perin, Marcelo …
- In:
Journal of financial services marketing : JFSM
22
(
2017
)
1
,
pp. 3-13
Persistent link: https://www.econbiz.de/10011703012
Saved in:
10
The effect of perceived advertising effort on brand perception : implication for retailers in Hong Kong
Chan, Fong Yee
;
Chan, Hung Fai
;
Tang, Felix
- In:
The international review of retail, distribution and …
27
(
2017
)
1
,
pp. 78-93
Persistent link: https://www.econbiz.de/10011703183
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