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The impact of increased brand...
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Markenartikel
Consumer behaviour
82,112
Konsumentenverhalten
79,631
Brand management
17,524
Markenführung
17,110
Theorie
11,168
Brand image
11,067
Theory
10,988
Markenimage
10,950
Relationship marketing
9,731
Beziehungsmarketing
9,693
Brand
6,420
Customer satisfaction
5,952
Kundenzufriedenheit
5,768
Social Web
5,681
Social web
5,676
USA
5,667
Online-Handel
5,597
Online retailing
5,586
United States
5,398
Deutschland
5,353
Reputation
5,332
Online-Marketing
5,253
Internet marketing
5,220
Germany
5,007
Service quality
4,633
Dienstleistungsqualität
4,584
Einzelhandel
4,420
Retail trade
4,367
Werbewirkung
4,097
Advertising effects
4,045
Electronic Commerce
3,850
Experiment
3,741
E-commerce
3,707
Verbraucherverhalten
3,576
Marketingmanagement
3,565
Marketing management
3,550
Advertising
3,427
Werbung
3,353
Emotion
3,344
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1,013
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Keller, Kevin Lane
28
Sattler, Henrik
25
Dawes, John
24
Fournier, Susan
24
Phau, Ian
24
Baumgarth, Carsten
23
De Chernatony, Leslie
23
Esch, Franz-Rudolf
22
Burmann, Christoph
21
Sarkar, Abhigyan
19
Hildebrandt, Lutz
18
Bruhn, Manfred
17
Fetscherin, Marc
17
Huber, Frank
17
Melewar, T. C.
17
Romaniuk, Jenni
17
Dubé, Jean-Pierre
15
Sharp, Byron
15
Diamantopoulos, Adamantios
14
Khan, Imran
14
Ko, Eunju
14
Sarkar, Juhi Gahlot
14
Steenkamp, Jan-Benedict E. M.
14
Bang, Nguyen
13
Bronnenberg, Bart J.
13
Guzman, Francisco
13
Japutra, Arnold
13
Kapferer, Jean-Noël
13
Loureiro, Sandra Maria Correia
13
Veloutsou, Cleopatra
13
Bauer, Hans H.
12
Hruschka, Harald
12
Baumgartner, Bernhard
11
Elliott, Richard
11
Gunasti, Kunter
11
Herrmann, Andreas
11
Schmidt, Holger J.
11
Trinh, Giang
11
Uggla, Henrik
11
Aaker, Jennifer
10
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Springer Fachmedien Wiesbaden
12
Gesellschaft zur Erforschung des Markenwesens
8
NetLibrary, Inc
7
Information Resources Management Association
5
National Bureau of Economic Research
5
Verlag Dr. Kovač
5
AMACOM
2
Books on Demand GmbH <Norderstedt>
2
Europäische Kommission
2
Haufe-Lexware GmbH & Co. KG
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
2
Universitat Pompeu Fabra / Departament d'Economia i Empresa
2
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
American Marketing Association
1
Athens Institute for Education and Research
1
Brandsboard e.V.
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Centre for International Economic Studies
1
Chambre de commerce et d'industrie de Paris
1
Credit Suisse Group AG
1
Economist Intelligence Unit <London>
1
Edward Elgar Publishing
1
Egmont-Ehapa-Verlag <Stuttgart>
1
Ehapa-Verlag <Stuttgart>
1
Eidgenössisches Institut für Geistiges Eigentum
1
Erasmus Research Institute of Management
1
Erich-Schmidt-Verlag <Berlin>
1
European University Institute
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Global Brand Conference <11., 2016, Bradford>
1
Goethe-Universität Frankfurt am Main
1
Harvard Graduate School of Business Administration
1
Helmut-Schmidt-Universität
1
Hessische Landesanstalt für Privaten Rundfunk <Kassel>
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
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The journal of brand management : an international journal
276
Journal of business research : JBR
263
The journal of product & brand management
198
Journal of retailing and consumer services
160
Psychology & marketing
70
European journal of marketing : EJM
62
SpringerLink / Bücher
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
Asia Pacific journal of marketing and logistics
46
Journal of strategic marketing
41
Marketing letters : a journal of research in marketing
39
Marketing intelligence & planning
37
The journal of consumer marketing
37
Journal of fashion marketing and management
36
Journal of marketing
35
Journal of marketing communications
35
Journal of the Academy of Marketing Science
34
Journal of consumer research : JCR ; an interdisciplinary bimonthly
32
Journal of international consumer marketing
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
31
International journal of hospitality management
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
30
European journal of marketing
29
Marketing : ZFP ; journal of research and management
29
Industrial marketing management : the international journal for industrial and high-tech firms
28
Journal of promotion management : JPM
28
Business horizons
27
Journal of promotion management : innovations in planning and applied research
27
Brands and branding
26
International journal of consumer studies
26
International journal of market research : JMRS ; the journal of the Market Research Society
26
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
Journal of marketing management : MM
26
The IUP journal of brand management : IJBRM
25
Cogent business & management
24
International journal of advertising : the quarterly review of marketing communications
24
International marketing review
24
Journal of global marketing
24
International journal of advertising : the review of marketing communications
23
Journal of retailing
23
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Source
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ECONIS (ZBW)
6,379
USB Cologne (EcoSocSci)
61
EconStor
9
BASE
1
OLC EcoSci
1
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1
Art as a means to recreate
luxury
brands'
rarity
and value
Chailan, Claude
- In:
Journal of business research : JBR
85
(
2018
),
pp. 414-423
Persistent link: https://www.econbiz.de/10011815586
Saved in:
2
Beyond
rarity
: the paths of
luxury
desire : how
luxury
brands grow yet remain desirable
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 120-133
Persistent link: https://www.econbiz.de/10011524047
Saved in:
3
A brand culture apporach to Chinese cultural heritge brands
Schroeder, Jonathan E.
;
Borgerson, Janet
;
Wu, Zhiyan
- In:
The journal of brand management : an international journal
22
(
2015
)
3
,
pp. 261-279
Persistent link: https://www.econbiz.de/10011349976
Saved in:
4
Persona-fied brands : managing branded persons through persona
Dion, Delphine
;
Arnould, Eric J.
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 121-148
Persistent link: https://www.econbiz.de/10011438600
Saved in:
5
Is it love or just like? : Generation Z's brand relationship with
luxury
Shin, Hyunju
;
Eastman, Jacqueline Kilsheimer
;
Li, Yuan
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 394-414
Persistent link: https://www.econbiz.de/10013164358
Saved in:
6
The chopsticks debacle : how brand hate flattened Dolce & Gabbana in China
Atwal, Glyn
;
Bryson, Douglas
;
Kaiser, Maya
- In:
The journal of business strategy
43
(
2022
)
1
,
pp. 37-43
Persistent link: https://www.econbiz.de/10012798457
Saved in:
7
Romancing the brands on social media
Beig, Faseeh Amin
;
Khan, Mohammad Furqan
- In:
Global business review
23
(
2022
)
3
,
pp. 841-862
Persistent link: https://www.econbiz.de/10013256877
Saved in:
8
Towards the conceptualisation of the antecedents of extreme negative affect towards
luxury
brands
Bryson, Douglas
;
Atwal, Glyn
;
Hultén, Peter
- In:
Qualitative market research : an international journal
16
(
2013
)
4
,
pp. 393-405
Persistent link: https://www.econbiz.de/10010127852
Saved in:
9
Matching green messages with brand positioning to improve brand evaluation
Luz, Victoria Vilasanti da
;
Mantovani, Danielle
; …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 25-40
Persistent link: https://www.econbiz.de/10012416925
Saved in:
10
What can be done to address
luxury
counterfeiting? : an integrative review of tactics and strategies
Amaral, Nelson Borges
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 691-709
Persistent link: https://www.econbiz.de/10012304076
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