Similar Search Results

Chailan, Claude - In: Journal of business research : JBR 85 (2018), pp. 414-423

Persistent link: https://www.econbiz.de/10011815586

Kapferer, Jean-Noël; Valette-Florence, Pierre - In: The journal of product & brand management 25 (2016) 2, pp. 120-133

Persistent link: https://www.econbiz.de/10011524047

Schroeder, Jonathan E.; Borgerson, Janet; Wu, Zhiyan - In: The journal of brand management : an international journal 22 (2015) 3, pp. 261-279

Persistent link: https://www.econbiz.de/10011349976

Dion, Delphine; Arnould, Eric J. - In: Journal of marketing management : MM 32 (2016) 1/2, pp. 121-148

Persistent link: https://www.econbiz.de/10011438600

Shin, Hyunju; Eastman, Jacqueline Kilsheimer; Li, Yuan - In: The journal of product & brand management 31 (2022) 3, pp. 394-414

Persistent link: https://www.econbiz.de/10013164358

Atwal, Glyn; Bryson, Douglas; Kaiser, Maya - In: The journal of business strategy 43 (2022) 1, pp. 37-43

Persistent link: https://www.econbiz.de/10012798457

Beig, Faseeh Amin; Khan, Mohammad Furqan - In: Global business review 23 (2022) 3, pp. 841-862

Persistent link: https://www.econbiz.de/10013256877

Bryson, Douglas; Atwal, Glyn; Hultén, Peter - In: Qualitative market research : an international journal 16 (2013) 4, pp. 393-405

Persistent link: https://www.econbiz.de/10010127852

Luz, Victoria Vilasanti da; Mantovani, Danielle; … - In: Journal of business research : JBR 119 (2020), pp. 25-40

Persistent link: https://www.econbiz.de/10012416925

Amaral, Nelson Borges - In: The journal of brand management : an international journal 27 (2020) 6, pp. 691-709

Persistent link: https://www.econbiz.de/10012304076