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How does visual merchandising in fashion retail stores affect consumers' brand attitude and purchase intention?

Park, Hyun Hee; Jeon, Jung Ok; Sullivan, Pauline - In: The international review of retail, distribution and … 25 (2015) 1, pp. 87-104

Persistent link: https://www.econbiz.de/10010502832

Applying the triple coherence line to in-store marketing plans to increase private label market share

Garrido-Morgado, Álvaro; González-Benito, Óscar - In: Journal of retailing and consumer services 77 (2024), pp. 1-12

Persistent link: https://www.econbiz.de/10014462202

Brand experience anatomy in retailing : an interpretive structural modeling approach

Khan, Imran; Rahman, Zillur - In: Journal of retailing and consumer services 24 (2015), pp. 60-69

Persistent link: https://www.econbiz.de/10010528608

Do store brands aid store loyalty?

Seenivasan, Satheesh; Sudhir, K.; Talukdar, Debabrata - In: Management science : journal of the Institute for … 62 (2016) 3, pp. 802-816

Persistent link: https://www.econbiz.de/10011453561

How important is the in-store environment for new brands?

Fuller, Rachel; Hogan, Samantha; Pervan, Simon - In: International journal of market research 66 (2024) 1, pp. 91-114

Persistent link: https://www.econbiz.de/10014584445

An Integrated Model of Alternative Mechanisms of In-Store Display and Feature Advertising on Brand Choice

Zhang, Jie - 2006

Although many studies have documented that in-store displays and feature advertising can significantly increase brand choice probabilities, the mechanism through which they affect the choice decision process is not well understood. The marketing literature has suggested twoprominent decision...

Persistent link: https://www.econbiz.de/10014058388