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~subject:"Markenführung"
~subject:"Marketing management"
~type_genre:"Fallstudie"
~type_genre:"Handbook"
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Markenführung
Marketing management
Consumer behaviour
294
Konsumentenverhalten
294
Markenartikel
85
Brand
80
Deutschland
75
Germany
75
Brand management
71
Verbraucherverhalten
56
Marketingmanagement
44
Mode
40
Fashion
38
Marketing
38
Theorie
38
Theory
38
Beziehungsmarketing
36
Relationship marketing
36
USA
34
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34
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31
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30
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30
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29
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26
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26
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26
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23
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23
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20
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20
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19
Clothing industry
19
Welt
19
World
19
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18
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18
Einzelhandel
16
Electronic Commerce
16
Großbritannien
16
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61
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49
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Fallstudie
Handbook
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7,952
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7,952
Aufsatz im Buch
860
Book section
860
Hochschulschrift
381
Graue Literatur
313
Non-commercial literature
313
Thesis
302
Arbeitspapier
204
Working Paper
204
Collection of articles of several authors
192
Sammelwerk
192
Aufsatzsammlung
137
Conference paper
92
Konferenzbeitrag
92
Case study
88
Bibliografie enthalten
76
Bibliography included
76
Reprint
74
Konferenzschrift
69
Lehrbuch
45
Textbook
42
Conference proceedings
34
Ratgeber
27
Guidebook
25
Handbuch
24
Collection of articles written by one author
13
Sammlung
13
Glossar enthalten
10
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10
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9
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9
research-article
9
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7
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English
67
German
44
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Esch, Franz-Rudolf
6
Hippner, Hajo
4
Wilde, Klaus D.
4
Wheeler, Alina
3
Carù, Antonella
2
Held, Dirk
2
Melewar, T. C.
2
Pauwels-Delassus, Véronique
2
Peñaloza, Lisa
2
Scheier, Christian
2
Visconti, Luca M.
2
Winter, Kai
2
Zarantonello, Lia
2
Abuelmaatti, Aisha
1
Alsem, Karel Jan
1
Arnezeder, Christina
1
Aroop Mukherjee
1
Ashton, Ann Suwaree
1
Auer, Daniel
1
Backhaus, Klaus
1
Baetzgen, Andreas
1
Bailey, Ainsworth Anthony
1
Bang, Nguyen
1
Bauer, Hans H.
1
Baumgarth, Carsten
1
Boltz, Dirk-Mario
1
Borghini, Stefania
1
Broos, Maaike
1
Bruhn, Manfred
1
Bühler, André
1
Cao, Dongmei
1
Cavicchi, Alessio
1
Cedrola, Elena
1
Chiu, Chun-Hung
1
Chow, Pui-Sze
1
Danaher, Peter J.
1
Dennis, Charles
1
Desmond, John
1
Di Giuli, Alberta
1
Dietrichsen, Pierre
1
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Access Marketing Management e.V.
1
Books on Demand GmbH <Norderstedt>
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Goethe-Universität Frankfurt am Main
1
Haufe-Lexware GmbH & Co. KG
1
Institute for Corporate Culture Affairs <Frankfurt, Main>
1
Internationales Design Zentrum Berlin
1
Rheinwerk Verlag
1
Springer Fachmedien Wiesbaden
1
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Cases on branding strategies and product development : successes and pitfalls
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
Best practice der Markenführung
3
Building corporate identity, image and reputation in the digital era
3
Brands : interdisciplinary perspectives
2
European journal of marketing : EJM
2
Journal of marketing communications
2
AccessMM-Reihe Grundlagen
1
Auto-Bild / wissen
1
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
1
Business-to-business brand management : theory, research and executive case study exercises
1
Contributions to management science
1
Controlling im Handel : innovative Ansätze und Praxisbeispiele
1
Corporate social responsibility in the global business world
1
Die Stern-Bibliothek
1
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
1
Edition Horizont
1
Edition Kulturwissenschaft
1
Engaging consumers through branded entertainment and convergent media
1
Gabler-Lehrbuch
1
Handbook of Islamic marketing
1
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
1
Harvard business review : HBR
1
Haufe Wirtschafts-Sachbuch
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business and globalisation : IJBG
1
International journal of retail & distribution management
1
Journal of air transport management
1
Journal of consumer behaviour : an international research review
1
Journal of fashion marketing and management
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of vacation marketing : an international journal
1
Markendifferenzierung : innovative Konzepte zur erfolgreichen Markenprofilierung
1
Markenführung in strukturell veränderten Märkten : Markendialog, Februar 2010
1
Market orientation : transforming food and agribusiness around the customer
1
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
1
Marketing intelligence & planning
1
Marketing management : a cultural perspective
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
110
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110
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1
Applying a dynamic model of consumer choice to guide
brand
development at Jetstar Airways
Danaher, Peter J.
;
Roberts, John H.
;
Roberts, Ken
; …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 586-594
Persistent link: https://www.econbiz.de/10009299498
Saved in:
2
Serving god through the market : the emergence of Muslim consumptionscapes and Islamic resistance
Tepe, Sultan
- In:
Handbook of Islamic marketing
,
(pp. 363-392)
.
2011
Persistent link: https://www.econbiz.de/10009349638
Saved in:
3
Die strategische Bedeutung von Markenerlebniswelten im Kontext des Markenwerts und deren finanzwirtschaftliche Aspekte bei Unternehmen in der Automobilindustrie am Beispiel der BMW...
Auer, Daniel
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013420560
Saved in:
4
Markenpsychologie : wie Marken wirken - was Marken stark macht
Gutjahr, Gert
-
2013
-
2., überarb. u. erw. Aufl.
Persistent link: https://www.econbiz.de/10014006797
Saved in:
5
Public information and consumer skepticism effects on celebrity endorsements: studies among young consumers
Bailey, Ainsworth Anthony
- In:
Journal of marketing communications
13
(
2007
)
2
,
pp. 85-107
Persistent link: https://www.econbiz.de/10003494087
Saved in:
6
Beziehungsmarketing mit jungen Zielgruppen : Grundlagen, Strategien, Praxisbeispiele
Zanger, Cornelia
(
ed.
);
Griese, Kai-Michael
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10001494514
Saved in:
7
Mitarbeiterzufriedenheit
Töpfer, Armin
- In:
Handbuch Kundenmanagement : Anforderungen, Prozesse, …
,
(pp. 913-923)
.
2008
Persistent link: https://www.econbiz.de/10003708775
Saved in:
8
Etap Hotel : Pionier in der Budget-Hotellerie
Stratmann, Melanie
;
Kirsch, Michael
- In:
Best Practice in Marketing : Erfolgsbeispiele zu den …
,
(pp. 129-145)
.
2010
Persistent link: https://www.econbiz.de/10009011565
Saved in:
9
Legacy carriers fight back : pricing and product differentiation in modern airline marketing
Hazledine, Tim J.
- In:
Journal of air transport management
17
(
2011
)
1
,
pp. 130-135
Persistent link: https://www.econbiz.de/10010217804
Saved in:
10
Principles and levels of Mediterranean connectivity : evidence from Prada's "Made in Worlds"
brand
strategy
Visconti, Luca M.
;
Di Giuli, Alberta
- In:
Journal of consumer behaviour : an international …
13
(
2014
)
3
,
pp. 164-175
Persistent link: https://www.econbiz.de/10010385307
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