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~subject:"Markenführung"
~subject:"USA"
~type:"article"
~type_genre:"Aufsatz im Buch"
~type_genre:"Systematic review"
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Markenführung
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Esch, Franz-Rudolf
7
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Brands and branding
16
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
13
Brand management ; Vol. 2
12
Kellogg on branding : the marketing faculty of the Kellogg School of Management
11
Transformative consumer research for personal and collective well-being
11
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
10
Brand management ; Vol. 3
10
Psychology of branding
10
The evolution of brands : from signals of quality to storehouses of trust
10
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
9
Brand management ; Vol. 4
9
Consumer brand relationships : meaning, measuring, managing
9
Markendifferenzierung : innovative Konzepte zur erfolgreichen Markenprofilierung
9
The economics of forest disturbances : wildfires, storms, and invasive species
9
Brand management ; Vol. 1
8
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
8
Handbook on brand and experience management
8
Measuring and managing brands
8
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
7
Brands and brand management : contemporary research perspectives
7
Cases on branding strategies and product development : successes and pitfalls
7
Brand management in emerging markets : theories and practice
6
Brands : interdisciplinary perspectives
6
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
6
Gender, culture, and consumer behavior
6
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
6
Risky behavior among youths : an economic analysis
6
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
5
Contemporary research in e-branding
5
Cross-cultural and critical perspectives on brands
5
International marketing ; Vol. 2
5
Labelling strategies in environmental policy
5
The Routledge companion to contemporary brand management
5
Building consumer-brand relationship in luxury brand management
4
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
4
Fashion branding and communication : core strategies of European luxury brands
4
Innovative Markenführung und -implementierung
4
Strong brands, strong relationships
4
Sustainable Luxury : An International Perspective
4
The artification of luxury fashion brands : synergies, contaminations, and hybridizations
4
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ECONIS (ZBW)
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1
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Country of origin effect : looking back and moving forward
,
(pp. 20-39)
.
2019
Persistent link: https://www.econbiz.de/10012008489
Saved in:
2
Social media, online
brand
communities, and customer engagement in the
fashion
industry
Helal, Guida
- In:
Leveraging computer-mediated marketing environments
,
(pp. 143-172)
.
2019
Persistent link: https://www.econbiz.de/10011971314
Saved in:
3
How can luxury
fashion
brands create a multisensory environment online to improve customer experience?
Stancescu, Laura
;
Clark, Lillian
;
Redolfi, Carolina
- In:
Integrated Business Models in the Digital Age : …
,
(pp. 275-314)
.
2022
Persistent link: https://www.econbiz.de/10013282635
Saved in:
4
Role of brands when children share snacks
Hémar-Nicolas, Valérie
;
Gollety, Mathilde
;
Damay, Coralie
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 123-145)
.
2015
Persistent link: https://www.econbiz.de/10011279720
Saved in:
5
Detoxifying luxury and
fashion
industry : case of market driving brands
Coste-Manière, Ivan
;
Guezguez, Hamdi
;
Ramchandani, Mukta
; …
- In:
Detox fashion : case studies
,
(pp. 29-43)
.
2017
Persistent link: https://www.econbiz.de/10012035173
Saved in:
6
When
fashion
meets art : the artification of luxury
fashion
brands
Massi, Marta
;
Turrini, Alex
- In:
The artification of luxury fashion brands : synergies, …
,
(pp. 1-32)
.
2020
Persistent link: https://www.econbiz.de/10012240661
Saved in:
7
Customer co-producton from social factory to
brand
: learning from Italian
fashion
Arvidsson, Adam
;
Malossi, Giannino
- In:
Inside marketing : practices, ideologies, devices
,
(pp. 212-233)
.
2011
Persistent link: https://www.econbiz.de/10008938705
Saved in:
8
Brand
experiences, retail scenarios, and
brand
images in the
fashion
industry
Valta, Manuela
;
Vianelli, Donata
-
2020
Persistent link: https://www.econbiz.de/10012059253
Saved in:
9
Brands as core assets : trends and challenges of branding in
fashion
business
Jin, Byoungho
;
Cedrola, Elena
- In:
Fashion branding and communication : core strategies of …
,
(pp. 1-39)
.
2017
Persistent link: https://www.econbiz.de/10014547468
Saved in:
10
Launching a
youth
apparel
brand
: Jonathan West New York
Taran, Zina
;
Rosetti, Joe
;
Dombroski, Ed
- In:
Brand research : [an outcome of the second …
,
(pp. 115-123)
.
2009
Persistent link: https://www.econbiz.de/10009623339
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