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~subject:"Markenführung"
~subject:"Werbewirkung"
~type:"article"
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Markenführung
Werbewirkung
Consumer behaviour
54,302
Konsumentenverhalten
54,239
Brand management
7,431
Beziehungsmarketing
7,361
Relationship marketing
7,357
Markenartikel
6,129
Brand image
6,128
Markenimage
6,127
Brand
5,673
Customer satisfaction
4,768
Kundenzufriedenheit
4,764
Theory
4,471
Theorie
4,467
Online-Handel
4,356
Online retailing
4,351
Social Web
4,057
Social web
4,056
USA
4,002
United States
3,970
Youth
3,822
Internet marketing
3,806
Online-Marketing
3,803
Dienstleistungsqualität
3,799
Service quality
3,799
Jugendliche
3,753
Einzelhandel
3,272
Retail trade
3,267
Advertising effects
2,987
E-commerce
2,724
Electronic Commerce
2,709
Emotion
2,706
Virales Marketing
2,348
Experiment
2,347
Viral marketing
2,347
Advertising
2,343
Werbung
2,320
Confidence
2,084
Vertrauen
2,081
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768
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2,598
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9
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8,796
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8,796
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9,412
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263
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3
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Phau, Ian
37
Loureiro, Sandra Maria Correia
32
Gierl, Heribert
28
Melewar, T. C.
27
Pelsmacker, Patrick de
27
Keller, Kevin Lane
26
Ko, Eunju
25
Septianto, Felix
25
Dens, Nathalie
23
Esch, Franz-Rudolf
23
Han, Heesup
23
Sarkar, Abhigyan
23
Diamantopoulos, Adamantios
22
Bang, Nguyen
20
Japutra, Arnold
20
Hollebeek, Linda D.
19
Khan, Imran
19
Guzman, Francisco
18
Rahman, Zillur
18
Veloutsou, Cleopatra
18
Eisend, Martin
17
Sarkar, Juhi Gahlot
17
Torres, Ivonne M.
17
Ilicic, Jasmina
16
Romaniuk, Jenni
16
Sreejesh, S.
16
Valette-Florence, Pierre
16
Zúñiga, Miguel Ángel
16
Ekinci, Yuksel
15
Ko, Yong Jae
15
Pauwels, Koen
15
Dwivedi, Yogesh Kumar
14
Kunkel, Thilo
14
Paul, Justin
14
Reijmersdal, Eva A. van
14
Steenkamp, Jan-Benedict E. M.
14
Sung, Yongjun
14
Thaichon, Park
14
Bagozzi, Richard P.
13
Chan, Kara
13
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Journal of business research : JBR
548
The journal of brand management : an international journal
336
Journal of retailing and consumer services
317
The journal of product & brand management
313
Journal of marketing communications
175
International journal of advertising : the review of marketing communications
154
Psychology & marketing
139
European journal of marketing : EJM
117
International journal of advertising : the quarterly review of marketing communications
105
Asia Pacific journal of marketing and logistics
104
Journal of promotion management : innovations in planning and applied research
104
International journal of hospitality management
96
Journal of promotion management : JPM
93
International journal of internet marketing and advertising : IJIMA
88
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
88
Marketing letters : a journal of research in marketing
86
Marketing intelligence & planning
83
Journal of international consumer marketing
78
Journal of advertising research
75
Journal of strategic marketing
73
Journal of fashion marketing and management
68
Journal of marketing
68
Journal of marketing research : JMR
68
The journal of consumer marketing
66
Journal of marketing management : MM
62
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
61
Cogent business & management
60
Journal of global marketing
60
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
60
Journal of the Academy of Marketing Science
60
International journal of consumer studies
59
European journal of marketing
55
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
55
Journal of advertising : official publication of the American Academy of Advertising
54
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
53
International marketing review
52
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
49
Journal of marketing management : JMM ; journal of the Academy of Marketing
48
Journal of retailing
48
Marketing : ZFP ; journal of research and management
48
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ECONIS (ZBW)
9,678
OLC EcoSci
1
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1
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date (newest first)
date (oldest first)
1
Luxury
brand
purchases and the extended self : a cross-cultural comparison of young female consumers in Taiwan and the UK
Wu, Meng-Shan
;
Chen, Cheng-Hao Steve
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 153-173
Persistent link: https://www.econbiz.de/10011471540
Saved in:
2
Validating
fashion
brand
centrality scale amongst young adults
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011703074
Saved in:
3
Are young adult Chinese status and
fashion
clothing
brand
conscious?
O'Cass, Aron
;
Siahtiri, Vida
- In:
Journal of fashion marketing and management
18
(
2014
)
3
,
pp. 284-300
Persistent link: https://www.econbiz.de/10010392841
Saved in:
4
How store flyers affect consumer choice behaviour: national brands vs. store brands
Gázquez-Abad, Juan Carlos
;
Sánchez-Pérez, Manuel
- In:
European retail research
23
(
2009
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10003832144
Saved in:
5
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Country of origin effect : looking back and moving forward
,
(pp. 20-39)
.
2019
Persistent link: https://www.econbiz.de/10012008489
Saved in:
6
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 312-331
Persistent link: https://www.econbiz.de/10011875418
Saved in:
7
The relationship between
brand
experience,
brand
personality and customer loyalty
Pham Thi Minh Ly
;
Le Tuan Loc
- In:
International journal of business and economics
16
(
2017
)
2
,
pp. 109-126
Persistent link: https://www.econbiz.de/10011971363
Saved in:
8
All that is users might not be gold : how labeling products as user designed backfires in the context of luxury
fashion
brands
Fuchs, Christoph
;
Prandelli, Emanuela
;
Schreier, Martin
; …
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 75-91
Persistent link: https://www.econbiz.de/10009793057
Saved in:
9
An examination of consumer's
brand
loyalty and purchase intention toward collaborations in the sport
brand
footwear industry
Heo, Yoon
;
Pedersen, Zack P.
;
Williams, Antonio S.
; …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
4
,
pp. 320-331
Persistent link: https://www.econbiz.de/10014475747
Saved in:
10
Brand
competition, peer influence, and purchase intentions towards
fashion
apparel in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of business excellence
12
(
2017
)
3
,
pp. 386-412
Persistent link: https://www.econbiz.de/10011801569
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