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Markenführung
Relationship marketing
25,942
Beziehungsmarketing
25,267
Electronic Commerce
23,631
E-commerce
21,016
Einzelhandel
17,671
Consumer behaviour
16,898
Konsumentenverhalten
16,747
Retail trade
15,070
Online-Handel
11,083
Online retailing
11,038
Customer satisfaction
6,324
Kundenzufriedenheit
6,235
Deutschland
6,002
Internet
5,845
Theorie
5,504
Theory
5,461
Germany
5,154
Service quality
4,776
Dienstleistungsqualität
4,755
Social Web
4,256
Social web
4,254
Online-Marketing
4,186
Internet marketing
4,160
Lieferantenmanagement
3,633
Supplier relationship management
3,630
USA
3,339
Brand management
3,295
United States
3,153
Marketingmanagement
2,529
Marketing management
2,498
Supply chain
2,386
Lieferkette
2,371
Digitalisierung
2,347
Vertrauen
2,317
Brand image
2,316
Markenimage
2,316
Confidence
2,283
Digitization
2,177
Welt
2,123
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1,753
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462
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2,718
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1
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Guidebook
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Ratgeber
14
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9
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8
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4
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3
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2
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1
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1
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1
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1
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English
3,047
German
238
Polish
3
French
1
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Loureiro, Sandra Maria Correia
24
Khan, Imran
16
Hollebeek, Linda D.
15
Gázquez-Abad, Juan Carlos
14
Veloutsou, Cleopatra
14
Fetscherin, Marc
13
Martínez-López, Francisco J.
13
Rahman, Zillur
13
Rather, Raouf Ahmad
13
Swoboda, Bernhard
12
Burmann, Christoph
11
Fournier, Susan
11
Guzman, Francisco
11
Han, Heesup
11
Japutra, Arnold
11
Kumar, Vikas
11
Gil Saura, Irene
10
King, Ceridwyn
10
Sarkar, Abhigyan
10
Šerić, Maja
10
Ahn, Jiseon
9
Gómez-Suárez, Mónica
9
Huber, Frank
9
Kunkel, Thilo
9
Ailawadi, Kusum L.
8
Augusto, Mário Gomes
8
Das, Gopal
8
Kaufmann, Hans Rüdiger
8
Ko, Eunju
8
MacInnis, Deborah J.
8
Neslin, Scott A.
8
Sarkar, Juhi Gahlot
8
Theobald, Elke
8
Vrontis, Demetris
8
Back, Ki-Joon
7
Burt, Steven
7
Casidy, Riza
7
Ekinci, Yuksel
7
Fatma, Mobin
7
Gedenk, Karen
7
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Springer Fachmedien Wiesbaden
13
Gesellschaft zur Erforschung des Markenwesens
3
De Gruyter Oldenbourg
2
National Bureau of Economic Research
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
American Marketing Association
1
Edward Elgar Publishing
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
GfK-Aktiengesellschaft <Nürnberg>
1
ICORIA <17., 2018, Valencia>
1
IGI Global
1
Information Resources Management Association
1
Institut für Markt- und Distributionsforschung <Köln>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationales Design Zentrum Berlin
1
Markendialog <1, 1997, Frankfurt, Main>
1
Markendialog <2, 1998, Frankfurt, Main>
1
Markendialog <5, 2001, Frankfurt, Main>
1
Marketing-Centrum <Münster (Westf)>
1
New York University / Institute of Retail Management
1
Retail Research Society
1
Society for Consumer Psychology.
1
Springer Gabler <Firma>
1
Tectum Verlag
1
Universität Kassel / Fachbereich Wirtschaftswissenschaften
1
Universität Mannheim
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
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Journal of business research : JBR
155
Journal of retailing and consumer services
154
The journal of product & brand management
109
The journal of brand management : an international journal
105
International journal of hospitality management
44
SpringerLink / Bücher
39
Industrial marketing management : the international journal for industrial and high-tech firms
33
Journal of retailing
33
Asia Pacific journal of marketing and logistics
32
International journal of internet marketing and advertising : IJIMA
31
Cogent business & management
29
Marketing intelligence & planning
29
European journal of marketing : EJM
28
Journal of strategic marketing
27
International journal of retail & distribution management
26
Journal of promotion management : innovations in planning and applied research
26
Psychology & marketing
26
The international review of retail, distribution and consumer research
23
International journal of contemporary hospitality management
22
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
21
Journal of hospitality marketing & management
20
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of marketing management : MM
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
Journal of the Academy of Marketing Science
17
Journal of travel and tourism marketing
17
Journal of fashion marketing and management
16
Journal of marketing
16
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
15
The journal of services marketing
15
International journal of retail and distribution management
14
Journal of marketing communications
14
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
14
The journal of consumer marketing
14
The service industries journal
14
Business horizons
13
European journal of marketing
13
International journal of electronic marketing and retailing : IJEMR
13
International journal of market research
13
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ECONIS (ZBW)
3,286
EconStor
2
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1
The role of the brand in driving online loyalty for multichannel retailers
Frasquet Deltoro, Marta
;
Ruiz-Molina, María-Eugenia
; …
- In:
The international review of retail, distribution and …
25
(
2015
)
5
,
pp. 490-502
Persistent link: https://www.econbiz.de/10011534118
Saved in:
2
A dual model of product involvement for effective virtual reality : the roles of imagination, co-creation, telepresence, and interactivity
Cowan, Kirsten
;
Ketron, Seth
- In:
Journal of business research : JBR
100
(
2019
),
pp. 483-492
Persistent link: https://www.econbiz.de/10012023994
Saved in:
3
Examining the role of consumer hope in explaining the impact of perceived brand value on customer-brand relationship outcomes in an online retailing environment
Fazal-e-Hasan, Syed
;
Ahmadi, Hormoz
;
Mortimer, Gary
; …
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 101-111
Persistent link: https://www.econbiz.de/10011808556
Saved in:
4
Using best-worse scaling to reveal perceived relative importance of website attributes
Pascoe, Michael
;
Wright, Owen
;
Winzar, Hume
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
2
,
pp. 393-408
Persistent link: https://www.econbiz.de/10011636616
Saved in:
5
Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
6
Influence of the internet on retailer's perceived quality in the generation of retailer's brand equity
Gallart-Camahort, Valentín
;
Fiol, Luis Callarisa
; …
- In:
Vision : the journal of business perspective
27
(
2023
)
1
,
pp. 33-47
Persistent link: https://www.econbiz.de/10014229698
Saved in:
7
The effects of service on multichannel retailers' brand equity
White, Ryan C.
;
Joseph-Mathews, Sacha
;
Voorhees, Clay M.
- In:
The journal of services marketing
27
(
2013
)
4
,
pp. 259-270
Persistent link: https://www.econbiz.de/10009788860
Saved in:
8
Understanding loyalty in multichannel retailing : the role of brand trust and brand attachment
Frasquet Deltoro, Marta
;
Mollá Descals, Alejandro
; …
- In:
International journal of retail & distribution management
45
(
2017
)
6
,
pp. 608-625
Persistent link: https://www.econbiz.de/10011747850
Saved in:
9
The one-party versus third-party platform conundrum : how can brands thrive?
Bei, Zhiling
;
Gielens, Katrijn
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 253-274
Persistent link: https://www.econbiz.de/10014245087
Saved in:
10
Consumers' attitudes and purchases in online versus offline grocery shopping
Brüggemann, Philipp
;
Pauwels, Koen
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 39-46)
.
2022
Persistent link: https://www.econbiz.de/10013281206
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