Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Markenführung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
A conceptual framework of inte...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Markenführung
Marketingmanagement
16,944
Marketing management
16,358
Marketing
3,500
Consumer behaviour
2,571
Konsumentenverhalten
2,563
Theorie
2,292
Theory
2,289
Relationship marketing
1,911
Beziehungsmarketing
1,903
Deutschland
1,707
Germany
1,655
Brand management
1,388
USA
1,333
United States
1,293
Online-Marketing
1,219
Internet marketing
1,180
Strategisches Management
1,131
Unternehmenserfolg
1,030
Firm performance
1,026
Strategic management
884
Innovation
863
SME
763
KMU
762
Internationales Marketing
753
International marketing
741
Social Web
725
Social web
725
Marktforschung
694
Werbung
661
Advertising
609
Markenimage
604
Brand image
601
Market research
586
Marketing theory
563
Marketingtheorie
553
Innovationsmanagement
537
Innovation management
518
Lieferantenmanagement
504
Supplier relationship management
504
more ...
less ...
Online availability
All
Undetermined
574
Free
141
Type of publication
All
Article
1,027
Book / Working Paper
350
Journal
3
Type of publication (narrower categories)
All
Article in journal
842
Aufsatz in Zeitschrift
842
Aufsatz im Buch
183
Book section
183
Hochschulschrift
47
Graue Literatur
43
Non-commercial literature
43
Collection of articles of several authors
41
Sammelwerk
41
Thesis
38
Aufsatzsammlung
36
Case study
32
Fallstudie
32
Arbeitspapier
16
Working Paper
16
Reprint
14
Conference paper
12
Konferenzbeitrag
12
Konferenzschrift
11
Lehrbuch
11
Conference proceedings
8
Guidebook
7
Ratgeber
7
Textbook
7
Handbook
5
Handbuch
5
Bibliografie enthalten
4
Bibliography included
4
Bibliografie
2
Einführung
2
Interview
2
Article
1
Biografie
1
Collection of articles written by one author
1
Fallstudiensammlung
1
Festschrift
1
Glossar enthalten
1
Glossary included
1
Sammlung
1
Systematic review
1
more ...
less ...
Language
All
English
1,180
German
196
Polish
3
Russian
3
French
2
Valencian
1
Kazakh
1
more ...
less ...
Author
All
Keller, Kevin Lane
18
Melewar, T. C.
14
Kitchen, Philip J.
9
Laukkanen, Tommi
9
Baumgarth, Carsten
7
Burmann, Christoph
7
Ko, Eunju
7
O'Cass, Aron
7
Urde, Mats
7
Aaker, David A.
6
Adeola, Ogechi
6
Balmer, John M. T.
6
Foroudi, Pantea
6
Hirvonen, Saku
6
MacInnis, Deborah J.
6
Meffert, Heribert
6
Reijonen, Helen
6
Šerić, Maja
6
Balmer, John M.T.
5
Bruhn, Manfred
5
Chan-Olmsted, Sylvia M.
5
Merrilees, Bill
5
Bang Nguyen Viet
4
Bang, Nguyen
4
Cuneo, Andres
4
Dänzler, Stefanie
4
Gupta, Suraksha
4
He, Jiaxun
4
Heun, Thomas
4
Hinson, Robert
4
Loureiro, Sandra Maria Correia
4
Martínez-López, Francisco J.
4
Mingione, Michela
4
Mutum, Dilip S.
4
Ozuem, Wilson
4
Park, C. Whan
4
Pitt, Leyland F.
4
Sakkthivel, A. M.
4
Schultz, Don E.
4
Srivastava, R. K.
4
more ...
less ...
Institution
All
American Marketing Association
4
Gesellschaft zur Erforschung des Markenwesens
3
Information Resources Management Association
3
Haufe-Lexware GmbH & Co. KG
2
IGI Global
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Springer Fachmedien Wiesbaden
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Books on Demand GmbH <Norderstedt>
1
Erasmus Research Institute of Management
1
Fachhochschule Reutlingen / European School of Business
1
International Association for the Study of Insurance Economics
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Markendialog <16, 2012, Berlin>
1
Markendialog <19., 2015, Berlin>
1
Markendialog <7, 2003, Frankfurt, Main>
1
Media Management and Transformation Centre <Jönköping>
1
NetLibrary, Inc
1
Palgrave Macmillan <Firma>
1
Redline Verlag
1
Serviceplan Group
1
Serviceplan Gruppe für Innovative Kommunikation
1
Springer-Verlag GmbH
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Verlag Dr. Kovač
1
more ...
less ...
Published in...
All
The journal of brand management : an international journal
48
Journal of business research : JBR
46
The journal of product & brand management
32
Journal of retailing and consumer services
23
Journal of strategic marketing
23
European journal of marketing : EJM
21
Journal of marketing communications
17
Industrial marketing management : the international journal for industrial and high-tech firms
16
SpringerLink / Bücher
13
Journal of marketing management : MM
12
Springer eBook Collection
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
International marketing review
9
Journal of marketing
9
Journal of promotion management : JPM
9
Journal of retailing
9
Journal of the Academy of Marketing Science
9
Cogent business & management
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
8
International journal of advertising : the review of marketing communications
8
The journal of business & industrial marketing
8
The marketing review
8
Asia Pacific journal of marketing and logistics
7
Business horizons
7
Gabler Edition Wissenschaft
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of promotion management : innovations in planning and applied research
7
Marketing intelligence & planning
7
International journal of hospitality management
6
International journal of internet marketing and advertising : IJIMA
6
International review on public and non-profit marketing
6
Journal of global marketing
6
Management research review
6
Measuring and managing brands
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
European management journal
5
International journal of advertising : the quarterly review of marketing communications
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
more ...
less ...
Source
All
ECONIS (ZBW)
1,379
EconStor
1
Showing
1
-
10
of
1,380
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing communication - selected issues
Bajdak, Andrzej
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10011292524
Saved in:
2
Brand Content : die Marke als Medienereignis
Baetzgen, Andreas
(
ed.
);
Tropp, Jörg
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010213209
Saved in:
3
Interactive digital media and impact of customer attitude and technology on brand awareness : evidence from the South Asian countries
Ahmed, Rizwan Raheem
;
Vveinhardt, Jolita
; …
- In:
Journal of business economics and management
18
(
2017
)
6
,
pp. 1115-1134
Persistent link: https://www.econbiz.de/10011781028
Saved in:
4
Interaktive Markenführung im B2B-Verkauf
Binckebanck, Lars
-
2006
Persistent link: https://www.econbiz.de/10003312899
Saved in:
5
Potenziale und Herausforderungen der Markenführung im Kontext internetbasierter Interaktionen
Totz, Carsten
-
2005
Persistent link: https://www.econbiz.de/10003339144
Saved in:
6
Tips and traps for marketing your business
Cooper, Scott W.
;
Grutzner, Fritz P.
;
Cooper, Birk P.
-
2008
Persistent link: https://www.econbiz.de/10003530446
Saved in:
7
Consumer profiles in reality vs fantasy-based virtual worlds : implications for brand entry
Melancon, Joanna Phillips
- In:
Journal of research in interactive marketing : …
5
(
2011
)
4
,
pp. 298-312
Persistent link: https://www.econbiz.de/10009486390
Saved in:
8
Building brands with interactivity : the role of prior brand usage in the relation between perceived website interactivity and brand responses
Voorveld, Hilde A. M.
;
Noort, Guda van
;
Duijn, Meryl
- In:
The journal of brand management : an international journal
20
(
2012/13
)
7
,
pp. 608-622
Persistent link: https://www.econbiz.de/10009785362
Saved in:
9
Motivations to interact with brands on Facebook : towards a typology of consumer-brand interactions
Azar, Salim L.
;
Machado, Joana César
; …
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 153-178
Persistent link: https://www.econbiz.de/10011459520
Saved in:
10
A model for delivering branding value through high-impact digital advertising
Baron, Shawn D.
;
Brouwer, Caryb
;
Garbayo, Amaya
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 286-291
Persistent link: https://www.econbiz.de/10010419824
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
