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Markenführung
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1
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1
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The journal of brand management : an international journal
48
Journal of business research : JBR
46
The journal of product & brand management
32
Journal of retailing and consumer services
23
Journal of strategic marketing
23
European journal of marketing : EJM
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Industrial marketing management : the international journal for industrial and high-tech firms
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Springer eBook Collection
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
International marketing review
9
Journal of marketing
9
Journal of promotion management : JPM
9
Journal of retailing
9
Journal of the Academy of Marketing Science
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Cogent business & management
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Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
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International journal of advertising : the review of marketing communications
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The journal of business & industrial marketing
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Asia Pacific journal of marketing and logistics
7
Business horizons
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Journal of promotion management : innovations in planning and applied research
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Marketing intelligence & planning
7
International journal of hospitality management
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International journal of internet marketing and advertising : IJIMA
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International review on public and non-profit marketing
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Journal of global marketing
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Management research review
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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ECONIS (ZBW)
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Marketing communication - selected issues
Bajdak, Andrzej
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10011292524
Saved in:
2
Brand Content : die Marke als Medienereignis
Baetzgen, Andreas
(
ed.
);
Tropp, Jörg
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010213209
Saved in:
3
Interactive digital media and impact of customer attitude and technology on brand awareness : evidence from the South Asian countries
Ahmed, Rizwan Raheem
;
Vveinhardt, Jolita
; …
- In:
Journal of business economics and management
18
(
2017
)
6
,
pp. 1115-1134
Persistent link: https://www.econbiz.de/10011781028
Saved in:
4
Interaktive Markenführung im B2B-Verkauf
Binckebanck, Lars
-
2006
Persistent link: https://www.econbiz.de/10003312899
Saved in:
5
Potenziale und Herausforderungen der Markenführung im Kontext internetbasierter Interaktionen
Totz, Carsten
-
2005
Persistent link: https://www.econbiz.de/10003339144
Saved in:
6
Tips and traps for marketing your business
Cooper, Scott W.
;
Grutzner, Fritz P.
;
Cooper, Birk P.
-
2008
Persistent link: https://www.econbiz.de/10003530446
Saved in:
7
Consumer profiles in reality vs fantasy-based virtual worlds : implications for brand entry
Melancon, Joanna Phillips
- In:
Journal of research in interactive marketing : …
5
(
2011
)
4
,
pp. 298-312
Persistent link: https://www.econbiz.de/10009486390
Saved in:
8
Building brands with interactivity : the role of prior brand usage in the relation between perceived website interactivity and brand responses
Voorveld, Hilde A. M.
;
Noort, Guda van
;
Duijn, Meryl
- In:
The journal of brand management : an international journal
20
(
2012/13
)
7
,
pp. 608-622
Persistent link: https://www.econbiz.de/10009785362
Saved in:
9
Motivations to interact with brands on Facebook : towards a typology of consumer-brand interactions
Azar, Salim L.
;
Machado, Joana César
; …
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 153-178
Persistent link: https://www.econbiz.de/10011459520
Saved in:
10
A model for delivering branding value through high-impact digital advertising
Baron, Shawn D.
;
Brouwer, Caryb
;
Garbayo, Amaya
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 286-291
Persistent link: https://www.econbiz.de/10010419824
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