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~subject:"Markenführung"
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Markenführung
Konsumentenverhalten
78,391
Consumer behaviour
77,961
Theorie
9,778
Theory
9,592
Brand management
9,270
Markenartikel
9,054
Youth
8,969
Jugendliche
8,859
Beziehungsmarketing
8,849
Relationship marketing
8,836
Brand
7,960
Markenimage
7,183
Brand image
7,134
USA
6,210
United States
5,805
Deutschland
5,513
Online-Handel
5,406
Online retailing
5,393
Kundenzufriedenheit
5,372
Customer satisfaction
5,369
Social Web
4,781
Social web
4,777
Germany
4,561
Online-Marketing
4,455
Internet marketing
4,429
Einzelhandel
4,327
Dienstleistungsqualität
4,270
Service quality
4,268
Retail trade
4,228
Werbewirkung
3,705
Advertising effects
3,657
Verbraucherverhalten
3,567
Electronic Commerce
3,533
Experiment
3,478
E-commerce
3,420
Werbung
3,185
Emotion
3,146
Advertising
3,061
Preismanagement
2,925
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4,549
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1,413
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7,329
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1,934
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6
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6,628
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6,628
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665
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665
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208
Graue Literatur
180
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180
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160
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125
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125
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111
Sammelwerk
111
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80
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78
Konferenzbeitrag
78
Reprint
66
Case study
56
Fallstudie
56
Konferenzschrift
38
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19
Handbook
16
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16
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15
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14
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13
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10
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8
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8
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7
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4
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4
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4
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4
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4
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4
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3
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English
8,674
German
596
French
7
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4
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2
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1
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1
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Phau, Ian
35
Keller, Kevin Lane
34
Melewar, T. C.
33
Loureiro, Sandra Maria Correia
31
Burmann, Christoph
27
Ko, Eunju
26
Baumgarth, Carsten
25
De Chernatony, Leslie
24
Han, Heesup
23
Sarkar, Abhigyan
23
Bang, Nguyen
22
Esch, Franz-Rudolf
21
Fournier, Susan
21
Diamantopoulos, Adamantios
19
Guzman, Francisco
19
Japutra, Arnold
19
Khan, Imran
19
Veloutsou, Cleopatra
19
Dawes, John
18
Hollebeek, Linda D.
18
MacInnis, Deborah J.
18
Rahman, Zillur
18
Sarkar, Juhi Gahlot
18
Wiedmann, Klaus-Peter
18
Steenkamp, Jan-Benedict E. M.
17
Bauer, Hans H.
16
Christodoulides, George
16
Fetscherin, Marc
16
Romaniuk, Jenni
16
Huber, Frank
15
Kapferer, Jean-Noël
15
Kunkel, Thilo
15
Ekinci, Yuksel
14
Gázquez-Abad, Juan Carlos
14
Martínez-López, Francisco J.
14
Mogaji, Emmanuel
14
Park, C. Whan
14
Pelsmacker, Patrick de
14
Sattler, Henrik
14
Schmidt, Holger J.
14
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Springer Fachmedien Wiesbaden
18
Information Resources Management Association
8
NetLibrary, Inc
7
Gesellschaft zur Erforschung des Markenwesens
6
American Marketing Association
4
Haufe-Lexware GmbH & Co. KG
4
National Bureau of Economic Research
3
Verlag Dr. Kovač
3
Books on Demand GmbH <Norderstedt>
2
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
2
Erasmus Research Institute of Management
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Helmut-Schmidt-Universität
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Brandsboard e.V.
1
Economist Intelligence Unit <London>
1
Erich-Schmidt-Verlag <Berlin>
1
European University Institute
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Goethe-Universität Frankfurt am Main
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Harvard Graduate School of Business Administration
1
IGI Global
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
Institute for Corporate Culture Affairs <Frankfurt, Main>
1
Institute of Practitioners in Advertising <London>
1
Interbrand
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
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Published in...
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Journal of business research : JBR
428
The journal of brand management : an international journal
344
The journal of product & brand management
313
Journal of retailing and consumer services
264
Psychology & marketing
96
European journal of marketing : EJM
94
Asia Pacific journal of marketing and logistics
87
International journal of hospitality management
79
Journal of marketing communications
79
SpringerLink / Bücher
71
Marketing intelligence & planning
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Journal of fashion marketing and management
62
Journal of international consumer marketing
59
Journal of marketing management : MM
57
Journal of promotion management : innovations in planning and applied research
57
International journal of advertising : the review of marketing communications
54
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
54
Marketing letters : a journal of research in marketing
54
Journal of marketing
53
Journal of the Academy of Marketing Science
53
Journal of promotion management : JPM
52
Journal of strategic marketing
52
International journal of internet marketing and advertising : IJIMA
51
International marketing review
50
Journal of global marketing
47
International journal of consumer studies
46
The journal of consumer marketing
46
Cogent business & management
45
The IUP journal of brand management : IJBRM
43
Industrial marketing management : the international journal for industrial and high-tech firms
42
Journal of marketing management : JMM ; journal of the Academy of Marketing
41
European journal of marketing
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
40
International journal of retail & distribution management
38
Journal of international marketing
37
Journal of retailing
36
Qualitative market research : an international journal
36
Journal of Islamic marketing
35
Business horizons
34
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All
ECONIS (ZBW)
9,267
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2
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11
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11
Online behaviour of luxury
fashion
brand
advocates
Parrott, Guy
;
Danbury, Annie
;
Kanthavanich, Poramate
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 360-383
Persistent link: https://www.econbiz.de/10011502872
Saved in:
12
Web atmospheric qualities in luxury
fashion
brand
web sites
Kim, Hyeonsoo
;
Choi, Yun Jung
;
Lee, Yuri
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10011502875
Saved in:
13
Challenging the hierarchical categorization of luxury
fashion
brands
Turunen, Linda Lisa Maria
- In:
Nordic journal of business : NJB
64
(
2015
)
2
,
pp. 119-138
Persistent link: https://www.econbiz.de/10011503380
Saved in:
14
Greek womens' mentality towards
fashion
brands and the influence of print images
Drosou, Ekaterini
- In:
Athens journal of business & economics : AJBE
5
(
2019
)
4
,
pp. 301-327
Persistent link: https://www.econbiz.de/10012129901
Saved in:
15
Private label shoppers between fast
fashion
trends and status symbolism : a customer characteristics investigation
Bockholdt, Katrin
;
Kemper, Jan
;
Brettel, Malte
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012132194
Saved in:
16
The effects of rebranding on customer-based
brand
equity
Blazquez Cano, Marta
;
Mattich, Kurt
;
Henninger, Claudia E.
- In:
International journal of business and globalisation : IJBG
22
(
2019
)
1
,
pp. 91-109
Persistent link: https://www.econbiz.de/10011994973
Saved in:
17
The implications of digital marketing on WeChat for luxury
fashion
brands in China
Liu, Sindy
;
Perry, Patsy
;
Gadzinski, Gregory
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 395-409
Persistent link: https://www.econbiz.de/10012060141
Saved in:
18
From Karl Lagerfeld to Erdem : a series of collaborations between designer luxury brands and fast-
fashion
brands
Mrad, Mona
;
Farah, Maya F.
;
Haddad, Stephanie
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 567-582
Persistent link: https://www.econbiz.de/10012060166
Saved in:
19
Building
brand
loyalty in e-commerce of
fashion
lingerie
Sanchez Torres, Javier A.
;
Arroyo-Cañada, Francisco-Javier
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 103-114
Persistent link: https://www.econbiz.de/10011703068
Saved in:
20
Storygiving as a co-creation tool for luxury brands in the age of the internet : a love story by Tiffany and thousands of lovers
Hughes, Mine Üçok
;
Bendoni, Wendy K.
;
Pehlivan, Ekin
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011607063
Saved in:
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