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Markenführung
Brand management
16
Corporate Social Responsibility
13
Corporate social responsibility
13
Business start-up
8
Unternehmensgründung
8
Corporate reputation
5
Entrepreneurship
5
Firmenimage
5
SME
5
Brand
4
Brand image
4
Corporate culture
4
Deutschland
4
Entrepreneurship approach
4
Germany
4
KMU
4
Markenartikel
4
Markenimage
4
Stakeholder
4
Sustainability
4
Unternehmenskultur
4
B-to-B-Marketing
3
Brand architecture
3
Business ethics
3
Business-to-business marketing
3
Cross-cultural relations
3
Interkulturelle Beziehungen
3
Markenarchitektur
3
Marketing
3
Nachhaltige Entwicklung
3
Nachhaltigkeit
3
Strategic management
3
Strategisches Management
3
Sustainable development
3
Unternehmensethik
3
Welt
3
World
3
Accounting standards
2
Arbeitsgruppe
2
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13
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10
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3
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English
14
German
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Vallaster, Christine
16
Fisher-Buttinger, Claudia
5
Abimbola, Temi
2
Kraus, Sascha
2
Lindgreen, Adam
2
Maon, François
2
Wallpach, Sylvia von
2
Czinkota, Michael R.
1
Eggers, Fabian
1
Güldenberg, Stefan
1
Lindgren, Adam
1
O’Dwyer, Michele
1
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California management review
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of entrepreneurial venturing
1
International journal of entrepreneurship and small business
1
Journal of business research : JBR
1
Journal of world business : JWB
1
Marketing : metaphors and metamorphosis
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Nonprofit and voluntary sector quarterly
1
Qualitative Market Research
1
Qualitative Market Research - Issue 4, Volume 10
1
Qualitative market research : an international journal
1
Reputation Management
1
The Routledge companion to contemporary brand management
1
Zeitschrift für KMU und Entrepreneurship : ZfKE
1
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ECONIS (ZBW)
16
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1
Building brand via corporate social responsibility
Lindgreen, Adam
;
Maon, François
;
Vallaster, Christine
- In:
The Routledge companion to contemporary brand management
,
(pp. 228-254)
.
2016
Persistent link: https://www.econbiz.de/10011515397
Saved in:
2
Brand strategy co-creation in a nonprofit context : a strategy-as-practice approach
Vallaster, Christine
;
Wallpach, Sylvia von
- In:
Nonprofit and voluntary sector quarterly
47
(
2018
)
5
,
pp. 984-1006
Persistent link: https://www.econbiz.de/10011926000
Saved in:
3
Interaktion mit Online-Communities : Spielregeln zur Stärkung der Marke
Fisher-Buttinger, Claudia
;
Vallaster, Christine
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
26
(
2009
)
1
,
pp. 29-33
Persistent link: https://www.econbiz.de/10003803921
Saved in:
4
Corporate brand strategy formation : brand actors and the situational context for a business-to-business brand
Vallaster, Christine
;
Lindgreen, Adam
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1133-1143
Persistent link: https://www.econbiz.de/10009490238
Saved in:
5
Strategically leveraging corporate social responsibility : a corporate branding perspective
Vallaster, Christine
;
Lindgren, Adam
;
Maon, François
- In:
California management review
54
(
2011/12
)
3
,
pp. 34-60
Persistent link: https://www.econbiz.de/10009553494
Saved in:
6
Entrepreneurial branding : growth and its implications for brand management
Vallaster, Christine
;
Kraus, Sascha
- In:
International journal of entrepreneurship and small business
14
(
2011
)
3
,
pp. 369-390
Persistent link: https://www.econbiz.de/10009375723
Saved in:
7
The impact of brand authenticity on brand trust and SME growth : a CEO perspective
Eggers, Fabian
;
O’Dwyer, Michele
;
Kraus, Sascha
; …
- In:
Journal of world business : JWB
48
(
2013
)
3
,
pp. 340-348
Persistent link: https://www.econbiz.de/10009771741
Saved in:
8
An online discursive inquiry into the social dynamics of multi-stakeholder brand meaning co-creation
Vallaster, Christine
;
Wallpach, Sylvia von
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1505-1515
Persistent link: https://www.econbiz.de/10009757055
Saved in:
9
Corporate Branding von Start-Ups : der erfolgreiche Aufbau der Unternehmensmarke
Vallaster, Christine
- In:
Zeitschrift für KMU und Entrepreneurship : ZfKE
58
(
2010
)
4
,
pp. 329-335
Persistent link: https://www.econbiz.de/10008807833
Saved in:
10
Corporate branding and corporate reputation : divided by a shared purpose?
Fisher-Buttinger, Claudia
;
Vallaster, Christine
- In:
Reputation Management
,
(pp. 59-73)
.
2011
Persistent link: https://www.econbiz.de/10009271992
Saved in:
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