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Communitas and civitas : an idiographic model of consumer collectives
Collins, Nathalie; Murphy, Jamie - In: Journal of global scholars of marketing science : … 24 (2014) 3, pp. 279-294
Persistent link: https://www.econbiz.de/10010408200
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SDL/ELM-informed brand co-creation and engagement during the COVID-19 crisis : investigating the conditional effects of involvement and age
Rather, Raouf Ahmad; Bozkurt, Sıddık; Khan, Imran; … - In: Journal of strategic marketing 32 (2024) 3, pp. 266-288
Persistent link: https://www.econbiz.de/10014553248
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The service brand and the service-dominant logic : missing fundamentals premise or the need for stronger theory?
Brodie, Roderick J.; Glynn, Mark S.; Little, Victoria - 2009
Persistent link: https://www.econbiz.de/10003836347
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Der Beitrag der Service-Dominant Logic zur Weiterentwicklung der Markenführung
Drengner, Jan; Jahn, Steffen - In: Die Betriebswirtschaft : DBW 73 (2013) 2, pp. 143-160
Persistent link: https://www.econbiz.de/10009727057
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Key dimensions of brand value co-creation and its impacts upon customer perception and brand performance : an empirical research in the context of industrial service
Zhang, Jing; He, Yong - In: Nankai business review international 5 (2014) 1, pp. 43-69
Persistent link: https://www.econbiz.de/10010337749
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An integrated model of corporate brand experience and customer value co-creation behaviour
Shamim, Amjad; Ghazali, Zulkipli; Albinsson, Pia A. - In: International journal of retail & distribution management 44 (2016) 2, pp. 139-158
Persistent link: https://www.econbiz.de/10011552612
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Crafting and testing a central precept in service-dominant logic : hotel employees' brand-citizenship behavior and customers' brand trust
Xie, Li-shan; Peng, Jia-min; Huan, Tzung-cheng - In: International journal of hospitality management 42 (2014), pp. 1-8
Persistent link: https://www.econbiz.de/10010410828
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Development of a brand community engagement model : a service-dominant logic perspective
Haverila, Kai; Haverila, Matti; McLaughlin, Caitlin - In: Journal of consumer marketing 39 (2022) 2, pp. 166-179
Persistent link: https://www.econbiz.de/10013165325
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Servitization experience measurement and the effect of servitization experience on brand resonance and customer retention
Jang, Kyeong Kook; Bae, Joonheui; Kim, Kyung Hoon - In: Journal of business research : JBR 130 (2021), pp. 384-397
Persistent link: https://www.econbiz.de/10012544840
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The impact of value co-creation behaviour within the social media context
Sleilati, Esther Bassil; Sfeir, Cynthia Jabbour - In: Asian journal of business and accounting : AJBA 14 (2021) 1, pp. 33-58
Persistent link: https://www.econbiz.de/10012587270