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The relationship between legitimacy, reputation, sustainability and branding for companies and their supply chains

Czinkota, Michael R.; Kaufmann, Hans Rüdiger; Basile, … - In: Industrial marketing management : the international … 43 (2014) 1, pp. 91-101

Persistent link: https://www.econbiz.de/10010359371

Brand emotional connection and loyalty

Loureiro, Sandra Maria Correia; Kaufmann, Hans Rüdiger; … - In: The journal of brand management : an international journal 20 (2012/13) 1, pp. 13-27

Persistent link: https://www.econbiz.de/10009670177

The increasing dynamics between consumers, social groups and brands

Kaufmann, Hans Rüdiger; Loureiro, Sandra Maria Correia; … - In: Qualitative market research : an international journal 15 (2012) 4, pp. 404-419

Persistent link: https://www.econbiz.de/10009659820

Christofi, Michael; Kaufmann, Hans Rüdiger; Vrontis, … - In: World review of entrepreneurship, management and … 9 (2013) 4, pp. 518-542

Persistent link: https://www.econbiz.de/10010230100

How brand personality, brand identification and service quality influence service brand equity

Loureiro, Sandra Maria Correia; Costa-Lopes, Rui; … - In: Cogent business & management 1 (2014), pp. 1-12

During the past couple of decades, brand equity has emerged as one of the key concepts in marketing. Literature concerned with consumer brand relationship is calling for more studies in order to increase understanding of brand equity dimensions. Therefore, this study aims to contribute to the...

Persistent link: https://www.econbiz.de/10012036305

The human dimension of a brand influences brand equity : an empirical examination in the context of a luxury and a convenience brand

Brunetti, Federico; Confente, Ilenia; Kaufmann, Hans … - In: The journal of brand management : an international journal 26 (2019) 6, pp. 634-645

Persistent link: https://www.econbiz.de/10012120862

Exploring behavioural branding, brand love and brand co-creation

Kaufmann, Hans Rüdiger; Loureiro, Sandra Maria Correia; … - In: The journal of product & brand management 25 (2016) 6, pp. 516-526

Persistent link: https://www.econbiz.de/10011587801

Advertising and country-of-origin images as sources of brand equity and the moderating role of brand typicality

Loureiro, Sandra Maria Correia; Kaufmann, Hans Rüdiger - In: Baltic journal of management 12 (2017) 2, pp. 153-170

Persistent link: https://www.econbiz.de/10011707209

Creating value for customers through engagement and participation in brand communities

Loureiro, Sandra Maria Correia; Pires, Ana Regina; … - In: International journal of business performance management 16 (2015) 2/3, pp. 114-132

Persistent link: https://www.econbiz.de/10011316447

Developing inter-regional brands

Kaufmann, Hans Rüdiger; Durst, Susanne - In: EuroMed journal of business 3 (2008) 1, pp. 38-62

Persistent link: https://www.econbiz.de/10003930225