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How does visual merchandising in fashion retail stores affect consumers' brand attitude and purchase intention?

Park, Hyun Hee; Jeon, Jung Ok; Sullivan, Pauline - In: The international review of retail, distribution and … 25 (2015) 1, pp. 87-104

Persistent link: https://www.econbiz.de/10010502832

Seeking attention : an eye tracking study of in-store merchandise displays

Huddleston, Patricia; Behe, Bridget K.; Minahan, Stella; … - In: International journal of retail & distribution management 43 (2015) 6, pp. 561-574

Persistent link: https://www.econbiz.de/10011388065

Point-of-Purchase-Kommunikation : Begriff, Zielfelder und Bedeutung für Store Brands

Redler, Jörn - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 63 (2017) 2, pp. 36-44

Persistent link: https://www.econbiz.de/10011783475

Techno-Creative Media and In-Store Branding : An Empirical Assessment of Advertising Effectiveness in Select Malls

Rath, Dr. Sabyasachi - 2010

Shoppers make up their mind about a product in about the time it takes to read this sentence. (Jack Neff , 2007). In the first 3-7 seconds after a shopper encounters a product on a store shelf, the marketers have the best chance of converting a browser into a buyer by appealing to their senses,...

Persistent link: https://www.econbiz.de/10014199005

Applying the triple coherence line to in-store marketing plans to increase private label market share

Garrido-Morgado, Álvaro; González-Benito, Óscar - In: Journal of retailing and consumer services 77 (2024), pp. 1-12

Persistent link: https://www.econbiz.de/10014462202

I've heard that brand before : the role of music recognition on consumer choice

Anglada-Tort, Manuel; Schofield, Kerry; Trahan, Tabitha; … - In: International journal of advertising : the review of … 41 (2022) 8, pp. 1567-1587

Persistent link: https://www.econbiz.de/10013484607

Store brand and national brand promotion attitudes antecedents

Manzur, Enrique; Olavarrieta, Sergio; Hidalgo, Pedro; … - In: Journal of business research : JBR 64 (2011) 3, pp. 286-291

Persistent link: https://www.econbiz.de/10008859050

Better support for supportive jobs : how to improve brand performance through better compensation and training for in-store merchandisers

Meyer, Jan-Hinrich; González, Eva M.; Lopez-Lomelí, … - In: Journal of retailing and consumer services 64 (2022), pp. 1-10

Persistent link: https://www.econbiz.de/10013209452

Two-tier store brand : the benefic impact of a value brand on perceptions of a premium brand

Palmeira, Maricio M.; Thomas, Dominic - In: Journal of retailing 87 (2011) 4, pp. 540-548

Persistent link: https://www.econbiz.de/10009423184

Wirkungen akustischer Reize in der Markenkommunikation

Esch, Franz-Rudolf; Roth, Simone; Strödter, Kristina - In: Handbuch Kommunikation : Grundlagen, innovative …, (pp. 755-773). 2009

Persistent link: https://www.econbiz.de/10003766171

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