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Markenführung
Consumer behaviour
82,013
Konsumentenverhalten
79,533
Theorie
13,771
Theory
13,481
Willingness to pay
10,544
Zahlungsbereitschaftsanalyse
9,930
Relationship marketing
9,013
Beziehungsmarketing
8,986
Brand management
7,623
Brand image
6,678
Markenimage
6,633
USA
5,917
United States
5,647
Customer satisfaction
5,607
Online-Handel
5,526
Online retailing
5,514
Kundenzufriedenheit
5,447
Experiment
4,833
Deutschland
4,733
Social Web
4,662
Social web
4,660
Online-Marketing
4,451
Internet marketing
4,436
Service quality
4,405
Germany
4,391
Einzelhandel
4,374
Dienstleistungsqualität
4,359
Markenartikel
4,353
Brand
4,330
Retail trade
4,324
Werbewirkung
3,675
Electronic Commerce
3,674
Advertising effects
3,634
Preiswettbewerb
3,579
Verbraucherverhalten
3,570
E-commerce
3,563
Pricing strategy
3,527
Preismanagement
3,524
Price competition
3,502
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1,115
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1,246
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4
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25
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21
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German
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Loureiro, Sandra Maria Correia
32
Phau, Ian
32
Keller, Kevin Lane
25
Melewar, T. C.
25
Ko, Eunju
24
Han, Heesup
23
Sarkar, Abhigyan
23
Bang, Nguyen
21
Diamantopoulos, Adamantios
21
Guzman, Francisco
19
Hollebeek, Linda D.
19
Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
MacInnis, Deborah J.
17
Veloutsou, Cleopatra
17
Dawes, John
16
Wiedmann, Klaus-Peter
16
Ekinci, Yuksel
15
Huber, Frank
15
Khan, Imran
15
Valette-Florence, Pierre
15
Fetscherin, Marc
14
Gázquez-Abad, Juan Carlos
14
Kunkel, Thilo
14
Martínez-López, Francisco J.
14
Pelsmacker, Patrick de
14
Romaniuk, Jenni
14
Septianto, Felix
14
De Chernatony, Leslie
13
Dens, Nathalie
13
Fournier, Susan
13
Park, C. Whan
13
Shimul, Anwar Sadat
13
Sreejesh, S.
13
Zarantonello, Lia
13
Ahn, Jiseon
12
Burmann, Christoph
12
Casidy, Riza
12
Christodoulides, George
12
Fitzsimons, Gavan J.
12
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Springer Fachmedien Wiesbaden
11
Information Resources Management Association
7
NetLibrary, Inc
4
American Marketing Association
3
National Bureau of Economic Research
3
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Haufe-Lexware GmbH & Co. KG
2
Helmut-Schmidt-Universität
2
IGI Global
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Verlag Dr. Kovač
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Erasmus Research Institute of Management
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
Interbrand
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Karlsruher Institut für Technologie
1
Markendialog <12, 2008, Berlin>
1
Marketing zwischen Theorie und Praxis e.V. / Alumni
1
Robert Schuman Centre for Advanced Studies
1
Society for Consumer Psychology.
1
Springer International Publishing
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
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Journal of business research : JBR
412
The journal of product & brand management
285
The journal of brand management : an international journal
273
Journal of retailing and consumer services
254
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
78
International journal of hospitality management
74
Journal of marketing communications
74
Marketing intelligence & planning
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Journal of strategic marketing
59
International journal of advertising : the review of marketing communications
58
Journal of international consumer marketing
57
Journal of the Academy of Marketing Science
57
Journal of promotion management : innovations in planning and applied research
56
Marketing letters : a journal of research in marketing
52
International journal of internet marketing and advertising : IJIMA
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Journal of promotion management : JPM
50
SpringerLink / Bücher
50
Journal of marketing management : MM
49
International marketing review
48
Journal of marketing
47
International journal of consumer studies
45
Journal of global marketing
45
Cogent business & management
44
Journal of fashion marketing and management
44
The journal of consumer marketing
44
The IUP journal of brand management : IJBRM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
European journal of marketing
35
Journal of international marketing
35
International journal of retail & distribution management
34
Journal of Islamic marketing
34
Journal of marketing research : JMR
33
Journal of retailing
33
International journal of contemporary hospitality management
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
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ECONIS (ZBW)
7,573
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2
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1
Linking emotional brand attachment and sales promotion to post-purchase cognitive dissonance : the mediating role of impulse buying behavior
Akbar, Muhammad Imad Ud Din
;
Ahmad, Bilal
;
Asif, Mirza …
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
11
,
pp. 367-379
Persistent link: https://www.econbiz.de/10012671695
Saved in:
2
Consumer evaluations of service co-branding
Chen, Chien-Wei
;
Lien, Nai-Hwa
- In:
The service industries journal
38
(
2018
)
13/14
,
pp. 995-1016
Persistent link: https://www.econbiz.de/10011962032
Saved in:
3
Advance selling, competition and brand substitutability
Loginova, Oksana
-
2018
Persistent link: https://www.econbiz.de/10012001180
Saved in:
4
Advance selling, competition, and brand substitutability
Loginova, Oksana
-
2016
Persistent link: https://www.econbiz.de/10011759332
Saved in:
5
Branded websites and marketplace selling : competing during COVID-19
Loginova, Oksana
-
2022
Persistent link: https://www.econbiz.de/10013393494
Saved in:
6
Retail brand equity : moderating role of retail price deals on retail brand association and retail brand equity relationship
Kumar, J. Ramesh
;
Saha, Raiswa
;
Manohar, Sridhar
; …
- In:
International journal of business innovation and …
21
(
2020
)
2
,
pp. 217-237
Persistent link: https://www.econbiz.de/10012175544
Saved in:
7
Creating powerful brands in consumer, service, and industrial markets
De Chernatony, Leslie
;
McDonald, Malcolm
-
2000
-
2nd ed., repr
Persistent link: https://www.econbiz.de/10000675294
Saved in:
8
Schenkverhalten, Geschenkkaufverhalten und Implikationen für den Handel
Foscht, Thomas
;
Swoboda, Bernhard
;
Flecker, Johannes
- In:
Handelsforschung
19
(
2005
),
pp. 279-297
Persistent link: https://www.econbiz.de/10003288000
Saved in:
9
Genuss-Standort Deutschland : schaffen Markenartikler, Handel und Gesetzgeber den Paradigmenwechsel?
Nessel, Günther
- In:
Genuss-Standort Deutschland : Zukunftsstrategien für …
,
(pp. 239-249)
.
2006
Persistent link: https://www.econbiz.de/10003388400
Saved in:
10
Two paths to customer loyalty : the moderating effect of the differentiation level strategy in the performance-satisfaction-value-intentions relationship
Vera, Jorge
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 171-183
Persistent link: https://www.econbiz.de/10011524066
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