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The transformation of customer satisfaction become customer delight

Wolor, Christian Wiradendi; Efendy, Hady - In: Inventi impact: retailing & consumer services (2018) 2, pp. 72-92

Persistent link: https://www.econbiz.de/10012130296

Integrating consumer characteristics into the stochastic modelling of purchase loyalty

Rungie, Cam; Uncles, Mark; Laurent, Gilles - In: European journal of marketing : EJM 47 (2013) 10, pp. 1667-1690

Persistent link: https://www.econbiz.de/10010201724

The role of customer loyalty as a brand extension purchase predictor

Martinelli, Elisa; Belli, Alex; Marchi, Gianluca - In: The international review of retail, distribution and … 25 (2015) 2, pp. 105-119

Persistent link: https://www.econbiz.de/10011299067

How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? : focus on the SNS services of a global SPA brand

Chae, Heeju; Ko, Eunju; Han, Jinghe - In: Journal of global scholars of marketing science : … 25 (2015) 2, pp. 122-141

Persistent link: https://www.econbiz.de/10011302923

Digital Marketing Strategies for Value Co-creation : Models and Approaches for Online Brand Communities

Ozuem, Wilson; Willis, Michelle - 2022

Chapter 1: Introducing Online Brand Communities -- Chapter 2: Participation and customer involvement -- Chapter 3: Online brand communities and loyalty intentions -- Chapter 4: Consumer engagement -- Chapter 5: Social identity and online brand communities -- Chapter 6: Brand and customer loyalty...

Persistent link: https://www.econbiz.de/10013167257

Influence factors of customer-based brand equity : a study on China mobile phone industry

Guo, Wenqiu; Zhou, Liying - In: International journal of financial engineering 8 (2021) 1, pp. 1-18

Persistent link: https://www.econbiz.de/10012654694

Social media marketing and brand loyalty among online shoppers in Anambra State, Nigeria : mediating effect of brand awareness

Ezenwafor, Ebuka Christian; Ayodele, Adeola A.; … - In: Journal of electronic commerce in organizations : the … 19 (2021) 3, pp. 16-27

Persistent link: https://www.econbiz.de/10012605350

The antecedents of relationship marketing and customer loyalty : a case of the designed fashion product

Bui Thanh Khoa - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 2, pp. 195-204

Persistent link: https://www.econbiz.de/10012667283

Media branding and value co-creation : effect of user participation in social media of newsmedia on attitudinal and behavioural loyalty

Khajeheian, Datis; Ebrahimi, Pejman - In: European journal of international management : EJIM 16 (2021) 3, pp. 499-528

Persistent link: https://www.econbiz.de/10012667880

A systematic mapping study on customer loyalty and brand management

Moretta Tartaglione, Andrea; Cavacece, Ylenia; Russo, … - In: Administrative Sciences : open access journal 9 (2019) 1/8, pp. 1-21

Customer loyalty is a topic of great interest for marketing scholars due to its importance in gaining sustainable competitive advantages and financial outcomes. Literature is prolific of works regarding customer loyalty and brand management. In order to improve the quantity and quality of...

Persistent link: https://www.econbiz.de/10012127012

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