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How does a brand reputation-driven construct impact on country brand equity? : a cross-national study of Brazil and China

Mariutti, Fabiana Gondim; Giraldi, Janaina de Moura Engracia - In: Journal of international consumer marketing 31 (2019) 5, pp. 408-428

Persistent link: https://www.econbiz.de/10012200791

Reciprocal effect of tourist destinations on the strength of national tourism brands

Santos, Glauber Eduardo de Oliveira; Giraldi, Janaina … - In: Tourism management : research, policies, practice 61 (2017), pp. 443-450

Persistent link: https://www.econbiz.de/10011709046

Development of an identity model for sector brands

Lourenção, Marina Toledo de Arruda; Giraldi, Janaina … - In: Journal of fashion marketing and management 21 (2017) 3, pp. 317-340

Persistent link: https://www.econbiz.de/10011773341

In search of tools for the use of country image (CI) in the brand

Suter, Mariana Bassi; Giraldi, Janaina de Moura Engracia; … - In: The journal of brand management : an international journal 25 (2018) 2, pp. 119-132

Persistent link: https://www.econbiz.de/10011891234

Construction and operationalisation of sectorial brands : the case of the Brazilian winemaking sector from the perspective of different stakeholders

Castro, Dra Virginia Aparecida; Giraldi, Janaina de … - In: Wine Economics and Policy 7 (2018) 2, pp. 153-164

The objective of this article is to understand the process of construction and operation of sectorial brands (a type of shared brand) for the Brazilian winemaking sector, considering the perspective of different stakeholders: government agencies, associations, and managers of the wineries. The...

Persistent link: https://www.econbiz.de/10011959895

Role of attitudes in Brazil's country brand image

Giraldi, Janaina de Moura Engracia; Maheshwari, Vishwas; … - In: International journal of business and globalisation : IJBG 21 (2018) 3, pp. 297-307

Persistent link: https://www.econbiz.de/10011967094

The communication strategies for the Brazil brand in the United States of America

Mariutti, Fabiana Gondim; Giraldi, Janaina de Moura Engracia - In: Revista globalización, competitividad y gobernabilidad … 7 (2013) 1, pp. 30-40

Persistent link: https://www.econbiz.de/10010252444

China's reputation in the USA

Mariutti, Fabiana Gondim; Giraldi, Janaina de Moura Engracia - In: Revista globalización, competitividad y gobernabilidad … 14 (2020) 2, pp. 124-137

Persistent link: https://www.econbiz.de/10012267594

Rio 2016 Olympic Games : Brand and the reciprocal effects of touristic destinations

Ferreira, Luciana Brandão; Giraldi, Janaina de Moura … - In: Journal of vacation marketing 28 (2022) 3, pp. 335-349

Persistent link: https://www.econbiz.de/10013257590

Impacts of host city image in the country destination branding in sport mega-event context : exploring cognitive and affective image dimensions

Ferreira, Luciana Brandão; Giraldi, Janaina de Moura … - In: International journal of event and festival management 13 (2022) 4, pp. 486-505

Persistent link: https://www.econbiz.de/10013375102