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Customer service quality, emotional brand attachment and customer citizenship behaviors : findings from an emerging higher education market
Sharif, Khurram; Lemine, Mouna Sidi - In: Journal of marketing for higher education 34 (2024) 1, pp. 18-43
Persistent link: https://www.econbiz.de/10014566927
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Growing the service brand
Huang, Ming-Hui; Dev, Chekitan S. - In: International journal of research in marketing : IJRM ; … 37 (2020) 2, pp. 281-300
Persistent link: https://www.econbiz.de/10012288666
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Growing the service brand
Huang, Ming-Hui; Dev, Chekitan S. - In: International journal of research in marketing : IJRM ; … 37 (2020) 2, pp. 281-300
Persistent link: https://www.econbiz.de/10012288668
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Service inside : the impact of ingredient service branding on quality perceptions and behavioral intentions
Helm, Sabrina V.; Özergin, Berrin - In: Industrial marketing management : the international … 50 (2015), pp. 142-149
Persistent link: https://www.econbiz.de/10011411720
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Service branding
Ostrom, Amy L.; Iacobucci, Dawn; Morgan, Felicia N. - In: Kellogg on branding : the marketing faculty of the …, (pp. 186-200). 2005
Persistent link: https://www.econbiz.de/10003285391
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Validating a consumer-based service brand equity (CBSBE) model in the airline industry
Sarker, Moniruzzaman; Mohd-Any, Amrul Asraf; … - In: Journal of retailing and consumer services 59 (2021), pp. 1-14
Persistent link: https://www.econbiz.de/10012433421
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The influence of service brand perceptions and ideals on consumption intentions
Sciulli, Lisa M.; Bebko, Charlene - In: Services marketing quarterly 42 (2021) 1/2, pp. 38-56
Persistent link: https://www.econbiz.de/10012607282
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Consumer response to service brand physical elements : using a semantic priming task to explore implicit understanding of service brand meaning
Belboula, Imène; Ackermann, Claire-Lise - In: Journal of retailing and consumer services 61 (2021), pp. 1-14
Persistent link: https://www.econbiz.de/10012581856
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Customer engagement and its outcomes : the cross-level effect of service environment and brand equity
Ou, Juanjuan; Wong, IpKin Anthony; Prentice, Catherine; … - In: Journal of hospitality & tourism research : JHTR ; the … 44 (2020) 2, pp. 377-402
Persistent link: https://www.econbiz.de/10012201373
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Brand hate and non-repurchase intention : a service context perspective in a cross-channel setting
Curina, Ilaria; Francioni, Barbara; Hegner, Sabrina; … - In: Journal of retailing and consumer services 54 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012238345