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Markenführung
Consumer behaviour
81,988
Konsumentenverhalten
79,508
Schweden
42,555
Sweden
26,471
Theorie
13,338
Theory
13,057
Willingness to pay
10,542
Zahlungsbereitschaftsanalyse
9,928
Relationship marketing
8,928
Beziehungsmarketing
8,893
Brand management
7,720
USA
7,277
Deutschland
7,147
United States
6,791
Brand image
6,699
Markenimage
6,665
Germany
6,311
Customer satisfaction
5,623
Kundenzufriedenheit
5,461
Online-Handel
5,454
Online retailing
5,444
Experiment
4,875
Social Web
4,693
Social web
4,690
Markenartikel
4,540
Brand
4,526
Service quality
4,490
Dienstleistungsqualität
4,442
Online-Marketing
4,412
Internet marketing
4,402
Einzelhandel
4,385
Retail trade
4,289
Großbritannien
3,926
Electronic Commerce
3,611
Werbewirkung
3,592
Verbraucherverhalten
3,570
Advertising effects
3,554
E-commerce
3,500
United Kingdom
3,434
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1,142
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1,284
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425
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91
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58
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29
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29
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22
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11
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7
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7
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6
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409
French
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Loureiro, Sandra Maria Correia
32
Phau, Ian
32
Melewar, T. C.
25
Ko, Eunju
24
Han, Heesup
23
Sarkar, Abhigyan
23
Bang, Nguyen
21
Keller, Kevin Lane
20
Diamantopoulos, Adamantios
19
Guzman, Francisco
19
Hollebeek, Linda D.
19
Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
MacInnis, Deborah J.
17
Veloutsou, Cleopatra
17
Wiedmann, Klaus-Peter
17
Burmann, Christoph
16
Dawes, John
16
Ekinci, Yuksel
15
Khan, Imran
15
Valette-Florence, Pierre
15
Fetscherin, Marc
14
Gázquez-Abad, Juan Carlos
14
Huber, Frank
14
Kunkel, Thilo
14
Martínez-López, Francisco J.
14
Pelsmacker, Patrick de
14
Septianto, Felix
14
De Chernatony, Leslie
13
Dens, Nathalie
13
Fournier, Susan
13
Park, C. Whan
13
Romaniuk, Jenni
13
Shimul, Anwar Sadat
13
Sreejesh, S.
13
Steenkamp, Jan-Benedict E. M.
13
Strebinger, Andreas
13
Swoboda, Bernhard
13
Zarantonello, Lia
13
Ahn, Jiseon
12
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Springer Fachmedien Wiesbaden
14
Information Resources Management Association
7
American Marketing Association
3
National Bureau of Economic Research
3
Chambre de commerce et d'industrie de Paris
2
De Gruyter Oldenbourg
2
Edward Elgar Publishing
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Haufe-Lexware GmbH & Co. KG
2
Helmut-Schmidt-Universität
2
NetLibrary, Inc
2
Springer International Publishing
2
Verlag Dr. Kovač
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
American Management Association
1
Autohaus Buch und Formular
1
Brandsboard e.V.
1
Deutschland <Bundesrepublik> / Umweltbundesamt
1
Erasmus Research Institute of Management
1
Eurohandelsinstitut
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
IGI Global
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Karlsruher Institut für Technologie
1
Markendialog <12, 2008, Berlin>
1
Robert Schuman Centre for Advanced Studies
1
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Journal of business research : JBR
412
The journal of product & brand management
285
The journal of brand management : an international journal
284
Journal of retailing and consumer services
255
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
79
International journal of hospitality management
74
Journal of marketing communications
73
Marketing intelligence & planning
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Journal of strategic marketing
59
International journal of advertising : the review of marketing communications
58
Journal of international consumer marketing
57
Journal of promotion management : innovations in planning and applied research
56
SpringerLink / Bücher
54
International journal of internet marketing and advertising : IJIMA
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Journal of marketing management : MM
51
Marketing letters : a journal of research in marketing
51
Journal of the Academy of Marketing Science
50
International marketing review
48
Journal of promotion management : JPM
47
Journal of marketing
46
International journal of consumer studies
45
Journal of global marketing
45
Cogent business & management
44
Journal of fashion marketing and management
44
The journal of consumer marketing
44
The IUP journal of brand management : IJBRM
41
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
European journal of marketing
35
Journal of international marketing
35
Journal of retailing
35
International journal of retail & distribution management
34
Journal of Islamic marketing
34
International journal of contemporary hospitality management
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Qualitative market research : an international journal
32
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ECONIS (ZBW)
7,675
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2
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1
Consumer choices in agricultural markets with multitier collective labels and private brands
Zhu, Zhanguo
;
Shen, Qinyuan
;
Gao, Zhifeng
- In:
Agribusiness : an international journal
38
(
2022
)
4
,
pp. 905-922
Persistent link: https://www.econbiz.de/10013464815
Saved in:
2
The effect of a sustainable label portfolio on consumer perception of ethicality and retail patronage
Bezençon, Valéry
;
Etemad-Sajadi, Reza
- In:
International journal of retail & distribution management
43
(
2015
)
4/5
,
pp. 314-328
Persistent link: https://www.econbiz.de/10011298834
Saved in:
3
Front-of-package product labels : influences of varying nutritional food labels on parental decisions
Bui, M̃y
;
Kaltcheva, Velitchka D.
;
Patino, Anthony
; …
- In:
The journal of product & brand management
22
(
2013
)
5/6
,
pp. 352-361
Persistent link: https://www.econbiz.de/10010224845
Saved in:
4
Brands and religious labels : a spillover perspective
Rauschnabel, Philipp A.
;
Herz, Marc
;
Schlegelmilch, Bodo B.
- In:
Journal of marketing management : MM
31
(
2015
)
11/12
,
pp. 1285-1309
Persistent link: https://www.econbiz.de/10011405235
Saved in:
5
Behavioral labeling : prompting consumer behavior through activity tags
Fritze, Martin Paul
;
Völckner, Franziska
;
Melnyk, Valentyna
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 22-39
Persistent link: https://www.econbiz.de/10014582926
Saved in:
6
Brand proneness versus experiential effect? : explaining consumer preferences towards labeled food products
Trigui, Imene Trabelsi
;
Girauc, Georges
- In:
Journal of global scholars of marketing science : …
22
(
2012
)
2
,
pp. 145-162
Persistent link: https://www.econbiz.de/10010405826
Saved in:
7
Farmer-owned brand purchases : the importance of label comprehension and price fairness perception
Grashui, Jasper
;
Su, Ye
- In:
Studies in agricultural economics
125
(
2023
)
1
,
pp. 37-44
Persistent link: https://www.econbiz.de/10014265922
Saved in:
8
Eco-labelling brand strategy : independent certification versus self-declaration
Dekhili, Sihem
;
Achabou, Mohamed Akli
- In:
European business review : EBR ; the official journal …
26
(
2014
)
4
,
pp. 305-329
Persistent link: https://www.econbiz.de/10010385985
Saved in:
9
Label size evaluation of ready-to-drink beverages based on brand knowledge assessment with brand awareness as a parameter
Brillian, Marcel
;
Kristina, Helena J.
;
Silalahi, Rudy V.
- In:
ASEAN marketing journal : Association of Southeast …
10
(
2018
)
1
,
pp. 31-51
Persistent link: https://www.econbiz.de/10012106918
Saved in:
10
The impact of food environment on private label versus branded produce choice
Schroeter, Christiane
;
Cai, Xiaowei
- In:
Journal of agricultural & food industrial organization
10
(
2012
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10009720504
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