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Markenführung
SME
14
KMU
13
United Kingdom
13
Brand management
12
Marketing
12
Relationship marketing
11
Großbritannien
10
Beziehungsmarketing
9
Consumer behaviour
9
Internet
8
Internet marketing
8
Knowledge management
8
Innovation
7
Social Web
7
Social web
7
Brand image
6
Knowledge transfer
6
Markenimage
6
Marketing management
6
Marketingmanagement
6
Online-Marketing
6
Software industry
6
Wissensmanagement
6
Wissenstransfer
6
Brands
5
Business-to-business marketing
5
Electronic Commerce
5
Konsumentenverhalten
5
Place marketing
5
Softwareindustrie
5
Standortmarketing
5
Theorie
5
Theory
5
B-to-B-Marketing
4
Customer relations
4
E-commerce
4
Entrepreneurship
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Entrepreneurship approach
4
Lieferantenmanagement
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English
11
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Rowley, Jennifer
11
Hanna, Sonya
5
Alamro, Ahmed
1
Bird, David
1
Cawsey, Timothy
1
Dunne, Áine
1
Edmundson-Bird, David
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Holliman, Geraint
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Lawlor, Margaret-Anne
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Journal of marketing management : MM
2
E-novation for competitive advantage in collaborative globalization : technologies for emerging e-business strategies
1
European journal of marketing : EJM
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Marketing intelligence & planning
1
The journal of asset management
1
The journal of product & brand management
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
11
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1
Young consumers' brand communications literacy in a social networking site context
Lawlor, Margaret-Anne
;
Dunne, Áine
;
Rowley, Jennifer
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 2018-2040
Persistent link: https://www.econbiz.de/10011641459
Saved in:
2
The projected destination brand personalities of European capital cities and their positioning
Hanna, Sonya
;
Rowley, Jennifer
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
11/12
,
pp. 1135-1158
Persistent link: https://www.econbiz.de/10012178611
Saved in:
3
Business to business digital content marketing : marketers' perceptions of best practice
Holliman, Geraint
;
Rowley, Jennifer
- In:
Journal of research in interactive marketing : …
8
(
2014
)
4
,
pp. 269-293
Persistent link: https://www.econbiz.de/10010433948
Saved in:
4
A practitioner-led strategic place brand-management model
Hanna, Sonya
;
Rowley, Jennifer
- In:
Journal of marketing management : MM
29
(
2013
)
15/16
,
pp. 1782-1815
Persistent link: https://www.econbiz.de/10010235013
Saved in:
5
Towards a strategic place brand-management model
Hanna, Sonya
;
Rowley, Jennifer
- In:
Journal of marketing management : MM
27
(
2011
)
5/6
,
pp. 458-476
Persistent link: https://www.econbiz.de/10009159931
Saved in:
6
Online branding
Rowley, Jennifer
;
Bird, David
- In:
E-novation for competitive advantage in collaborative …
,
(pp. 122-142)
.
2011
Persistent link: https://www.econbiz.de/10009387783
Saved in:
7
Brand presence in digital space
Rowley, Jennifer
;
Edmundson-Bird, David
- In:
Journal of electronic commerce in organizations : the …
11
(
2013
)
1
,
pp. 63-78
Persistent link: https://www.econbiz.de/10009792126
Saved in:
8
Antecedents of brand preference for mobile telecommunications services
Alamro, Ahmed
;
Rowley, Jennifer
- In:
The journal of product & brand management
20
(
2011
)
6
,
pp. 475-486
Persistent link: https://www.econbiz.de/10010217468
Saved in:
9
Branding destinations : symbolic and narrative representations and co-branding
Rowley, Jennifer
;
Hanna, Sonya
- In:
The journal of asset management
27
(
2020
)
3
,
pp. 328-338
Persistent link: https://www.econbiz.de/10012298800
Saved in:
10
Social media brand building strategies in B2B companies
Cawsey, Timothy
;
Rowley, Jennifer
- In:
Marketing intelligence & planning
34
(
2016
)
6
,
pp. 754-776
Persistent link: https://www.econbiz.de/10011571179
Saved in:
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