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How does visual merchandising in fashion retail stores affect consumers' brand attitude and purchase intention?

Park, Hyun Hee; Jeon, Jung Ok; Sullivan, Pauline - In: The international review of retail, distribution and … 25 (2015) 1, pp. 87-104

Persistent link: https://www.econbiz.de/10010502832

The effectiveness of the destination logo : congruity effect between logo typeface and destination stereotypes

Li, Fangxuan; Ma, Jianan - In: Tourism management : research, policies, practice 98 (2023), pp. 1-14

Persistent link: https://www.econbiz.de/10014304505

Athlete apparel : the impact of team brand awareness and apparel brand awareness on athletes' brands, logos, and merchandise

Williams, Antonio; Pedersen, Zack Paul - In: Sport, Business and Management : an international … 13 (2023) 5, pp. 582-600

Persistent link: https://www.econbiz.de/10014380747

Linking emotional brand attachment and sales promotion to post-purchase cognitive dissonance : the mediating role of impulse buying behavior

Akbar, Muhammad Imad Ud Din; Ahmad, Bilal; Asif, Mirza … - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 11, pp. 367-379

Persistent link: https://www.econbiz.de/10012671695

A dynamic and comprehensive analysis of the trajectories of destination brand hate following a negative experience

Farhat, Zeineb; Chaney, Damien - In: Journal of travel and tourism marketing 41 (2024) 2, pp. 208-220

Persistent link: https://www.econbiz.de/10014513633

Good match, deep love : three studies examining the celebrity endorsement's influence on destination brand love

Zhang, Hui; Xu, Honggang - In: Journal of travel research : a quarterly publication of … 63 (2024) 3, pp. 565-587

Persistent link: https://www.econbiz.de/10014582358

"Wonderful Indonesia" positioning branding as a place of interesting tourism

Fauziah, Hujaimatul - In: The future opportunities and challenges of business in …, (pp. 77-80). 2020

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Touristic Destination Ambassadors, Case Analysis and Conceptualization : How to Better Understand and Use Brand Ambassadors in Cognitive, Affective and Experiential Approaches

Lambert de Diesbach, Pablo Brice - 2013

Purpose – We propose to capitalize on recent research on tourism marketing, destination choice, but also and mainly on conceptual reflections and research on emotional and symbolical brand relationship. We try to understand how destinations could communicate, using destination ambassadors; in...

Persistent link: https://www.econbiz.de/10014039632

Implicit and explicit affective evaluations of athlete brands : the associative evaluation-emotional appraisal-intention model of athlete endorsements

Chang, Yonghwan; Ko, Yong Jae; Carlson, Brad D. - In: Journal of sport management : the official journal of … 32 (2018) 6, pp. 497-510

Persistent link: https://www.econbiz.de/10011943509

Perceived needs and emotional responses to brands : a dual-process view

Taute, Harry A.; Peterson, Jeff; Sierra, Jeremy J. - In: The journal of brand management : an international journal 21 (2014) 1, pp. 23-42

Persistent link: https://www.econbiz.de/10010234573

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