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Cause-related marketing and strategic agility : an integrated framework for gaining the competitive advantage
Christofi, Michael; Kaufmann, Hans Rüdiger; Vrontis, … - In: World review of entrepreneurship, management and … 9 (2013) 4, pp. 518-542
Persistent link: https://www.econbiz.de/10010230100
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How customer experience management reconciles strategy differences between East and West
Bolton, Ruth N.; Gustafsson, Anders; Tarasi, Crina O.; … - In: Journal of global scholars of marketing science : … 31 (2021) 3, pp. 273-295
Persistent link: https://www.econbiz.de/10012549083
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A value-driven touchpoints strategy for managing the customer experience process
Baidya, Mehir Kumar; Maity, Bipasha; Goswami, Susobhan - In: Business process management journal 29 (2023) 7, pp. 2147-2166
Persistent link: https://www.econbiz.de/10014430675
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Co-building brand equity and customer equity through marketing capabilities : impact on competitive advantage
Yagüe Guillén, María Jésus; Romero, Jaime - In: International journal of business environment : IJBE 8 (2016) 4, pp. 344-366
Persistent link: https://www.econbiz.de/10011663950
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Banks, employees and brand promise delivery : customers' analytical perspective
Thomas, Baby; Rajendran, G. - In: International journal of business excellence 18 (2019) 1, pp. 42-63
Persistent link: https://www.econbiz.de/10012052225
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The transformation of customer satisfaction become customer delight
Wolor, Christian Wiradendi; Efendy, Hady - In: Inventi impact: retailing & consumer services (2018) 2, pp. 72-92
Persistent link: https://www.econbiz.de/10012130296
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The influence factors of brand loyalty : mobile phone industry
Khundyz, Zyeinyelkhaan - In: Inventi impact: retailing & consumer services (2018) 4, pp. 224-233
Persistent link: https://www.econbiz.de/10012130322
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Understanding dimensions of customer-based brand equity in banks
Bassan, Lizu; Kathuria, Lalit Mohan - In: International journal of business competition and … 5 (2016) 1/2/3, pp. 21-33
Persistent link: https://www.econbiz.de/10011662940
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Relationship building through Facebook brand pages : the multifaceted roles of identification, satisfaction, and perceived relationship investment
Popp, Bastian; Wilson, Bradley; Horbel, Chris; … - In: Journal of strategic marketing 24 (2016) 3/4, pp. 278-294
Persistent link: https://www.econbiz.de/10011591986