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The impact of value co-creation on hotel brand equity and customer satisfaction
González-Mansilla, Óscar; Berenguer Contrí, Gloria; … - In: Tourism management : research, policies, practice 75 (2019), pp. 51-65
Persistent link: https://www.econbiz.de/10012063560
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The impact of customer satisfaction, customer experience and customer loyalty on brand power : empirical evidence from hotel industry
Nobar, Hossein Bodaghi Khajeh; Rostamzadeh, Reza - In: Journal of business economics and management 19 (2018) 2, pp. 417-430
This research aims to investigate the impact of customer satisfaction, experience, and loyalty on brand power in the Hotel industry. This study used a descriptive-survey research design based on the correlation method. The selected populations were Pars Hotels' customers. Sample size was 384,...
Persistent link: https://www.econbiz.de/10012174845
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Does customer experience management pay off? : evidence from local versus global hotel brands in South Korea
Yoon, Sung-Joon; Lee, Hyong-june - In: Journal of hospitality marketing & management 26 (2017) 6, pp. 585-605
Persistent link: https://www.econbiz.de/10011754045
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Perceived brand quality as a way to superior customer perceived value crossing by moderating effects
Vera, Jorge - In: The journal of product & brand management 24 (2015) 2, pp. 147-156
Persistent link: https://www.econbiz.de/10011308510
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Customer lifetime value : the effect of relational benefits, brand experiences, quality, satisfaction, trust and commitment in the fast-food restaurants
Dandis, Ala' Omar; Al Haj Eid, Mohammad Badi’; … - In: The TQM journal : the international review of … 35 (2023) 8, pp. 2526-2546
Persistent link: https://www.econbiz.de/10014458533
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Quality aspects vs consumption values : what affects intention to book hotels in the post-Covid era?
Ray, Arghya; Gupta, Siddharth; Rana, Nripendra P. - In: Quality management journal : QMJ 30 (2023) 4, pp. 225-243
Persistent link: https://www.econbiz.de/10014373755
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Applying flow theory to booking experiences : an integrated model in an online service context
Bilgihan, Anil; Nusair, Khaldoon; Okumus, Fevzi; … - In: Information & management : the internat. journal of … 52 (2015) 6, pp. 668-678
Persistent link: https://www.econbiz.de/10011376411
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Service quality and brand loyalty : the mediation effect of brand passion, brand affection and self-brand connection
Hemsley-Brown, Jane; Alnawas, Ibrahim - In: International journal of contemporary hospitality management 28 (2016) 12, pp. 2771-2794
Persistent link: https://www.econbiz.de/10011610968
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Examining the effects of robotic service on brand experience : the moderating role of hotel segment
Chan, Ambrose Pak Ho; Tung, Vincent Wing Sun - In: Journal of travel and tourism marketing 36 (2019) 4, pp. 458-468
Persistent link: https://www.econbiz.de/10012179419
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Antecedents and an outcome of customer engagement with hotel brand community on Facebook
Touni, Reham; Kim, Woo Gon; Choi, Hyung-Min; Ali, … - In: Journal of hospitality & tourism research : JHTR ; the … 44 (2020) 2, pp. 278-299
Persistent link: https://www.econbiz.de/10012201350