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~subject:"Markenführung"
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Markenführung
Consumer behaviour
36
Konsumentenverhalten
36
Brand management
26
Social Web
25
Social web
25
Marketing management
20
Marketingmanagement
20
Beziehungsmarketing
15
Innovation management
15
Innovationsmanagement
15
Internet marketing
15
Online-Marketing
15
Relationship marketing
15
Bibliometrics
14
Bibliometrie
13
Brand image
12
Markenimage
12
Marketing
12
Advertising
11
Brand
11
Creativity
11
Innovation
11
Internet
11
Kreativität
11
Markenartikel
11
USA
11
United States
11
Werbung
11
Wein
9
Wine
9
Crowdsourcing
8
Entrepreneurship
8
Entrepreneurship approach
8
Luxury goods
8
Luxusgüter
8
Theory
8
Advertising effects
7
Biotechnologie-Industrie
7
Biotechnology industry
7
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21
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5
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22
Aufsatz in Zeitschrift
22
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2
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2
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1
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1
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1
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1
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English
26
Author
All
Pitt, Leyland F.
21
Berthon, Pierre R.
13
Botha, Elsamari
3
Berthon, Jean-Paul
2
Chan, Anthony
2
Parent, Michael
2
Atanasova, Christina
1
Blair, Amanda J.
1
Boon, Edward
1
Brown, Terrence E.
1
Campbell, Colin
1
Chakrabarti, Ronika
1
De Beer, Jeremy
1
Ewing, Michael
1
Ewing, Michael T.
1
Fedorenko, Ivan
1
Ferguson, Sarah Lord
1
Ferreira, Caitlin
1
Ferreira, Caitlin C.
1
Holbrook, Morris B.
1
Hulbert, James M.
1
Kietzmann, Jan
1
Lord Ferguson, Sarah T.
1
McCarthy, Ian P.
1
Mills, Adam J.
1
Mishra, Sagarika
1
Morrish, Sussie C.
1
Napli, Julie
1
Napoli, Julie
1
Park, Andrew
1
Pitt, Christine S.
1
Pitt, Leyland
1
Plangger, Kirk
1
Plangger, Kirk A.
1
Rabinovich, Tamara
1
Reddy, Mergen
1
Robertson, Jeandri
1
Robson, Karen
1
Sattari, Setayesh
1
Sheth, Jagdish N.
1
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Business horizons
5
International journal of wine business research : IJWBR
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business research : JBR
2
The journal of product & brand management
2
AMS review : official publication of the Academy of Marketing Science
1
Advances in corporate branding
1
California management review
1
International journal of technology marketing : IJTMkt
1
Journal of advertising research
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
1
Journal of strategic marketing
1
Legends in consumer behavior
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
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ECONIS (ZBW)
26
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1
Brands, brand managers, and the management of brands : where to next?
Berthon, Pierre R.
;
Hulbert, James M.
;
Pitt, Leyland F.
-
1997
Persistent link: https://www.econbiz.de/10000978951
Saved in:
2
The technopocene : technology's transformation of people, products and brands
Berthon, Pierre R.
(
ed.
);
Pitt, Leyland F.
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011606992
Saved in:
3
Aesthetics, ephemerality and the luxury of wine
Pitt, Leyland F.
(
ed.
);
Berthon, Pierre R.
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011590128
Saved in:
4
Brands, truthiness and post-fact : managing brands in a post-rational world
Berthon, Pierre R.
;
Pitt, Leyland F.
- In:
Journal of macromarketing : examining the interactions …
38
(
2018
)
2
,
pp. 218-227
Persistent link: https://www.econbiz.de/10011883845
Saved in:
5
Brand worlds : from articulation to integration
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Chakrabarti, Ronika
; …
- In:
Journal of advertising research
51
(
2011
),
pp. 182-194
Persistent link: https://www.econbiz.de/10009126979
Saved in:
6
Does brand meaning exist in similarity or singularity?
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Campbell, Colin
- In:
Journal of business research : JBR
62
(
2009
)
3
,
pp. 356-361
Persistent link: https://www.econbiz.de/10003840063
Saved in:
7
Aesthetics and ephemerality : observing and preserving the luxury brand
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Parent, Michael
; …
- In:
California management review
52
(
2009/10
)
1
,
pp. 45-66
Persistent link: https://www.econbiz.de/10003960192
Saved in:
8
Brands and burlesque : toward a theory of spoof advertising
Berthon, Pierre R.
;
Pitt, Leyland F.
- In:
AMS review : official publication of the Academy of …
2
(
2012
)
2/4
,
pp. 88-98
Persistent link: https://www.econbiz.de/10009717337
Saved in:
9
Open to all : a postmodern perspective on product development and brands in an open source environment
Pitt, Leyland F.
;
Berthon, Pierre R.
;
Watson, Richard T.
; …
- In:
International journal of technology marketing : IJTMkt
2
(
2007
)
4
,
pp. 316-330
Persistent link: https://www.econbiz.de/10003617646
Saved in:
10
The virtuous brand : the perils and promises of brand virtue signaling
Berthon, Pierre R.
;
Lord Ferguson, Sarah T.
;
Pitt, …
- In:
Business horizons
66
(
2023
)
1
,
pp. 27-36
Persistent link: https://www.econbiz.de/10013534386
Saved in:
1
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