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Markenführung
Climate change
29,392
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27,715
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20,262
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12,935
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12,826
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3,525
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3,223
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3,027
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2,866
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2,862
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2,859
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2,844
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2,678
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2,649
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2,629
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2,625
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2,571
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2,356
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10
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10
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10
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10
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9
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9
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8
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8
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8
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7
Kucharska, Wioleta
7
Melewar, T. C.
7
Rahman, Zillur
7
Smit, Edith G.
7
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6
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6
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6
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1
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1
Markendialog <13, 2009, Berlin>
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Journal of business research : JBR
124
The journal of product & brand management
65
The journal of brand management : an international journal
63
Journal of retailing and consumer services
61
International journal of internet marketing and advertising : IJIMA
58
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
36
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
35
International journal of advertising : the review of marketing communications
30
Journal of marketing communications
29
Journal of promotion management : innovations in planning and applied research
29
SpringerLink / Bücher
26
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22
Journal of internet commerce
20
Business horizons
19
Marketing intelligence & planning
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Psychology & marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
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Tourism management : research, policies, practice
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Cogent business & management
17
Journal of advertising research
17
Journal of promotion management : JPM
17
European journal of marketing : EJM
16
Journal of marketing
16
Springer eBook Collection
16
International journal of electronic marketing and retailing : IJEMR
14
Journal of fashion marketing and management
14
Asia Pacific journal of marketing and logistics
13
Industrial marketing management : the international journal for industrial and high-tech firms
13
Innovatives Markenmanagement
13
International journal of advertising : the quarterly review of marketing communications
13
Journal of strategic marketing
13
Journal of global marketing
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
12
Technological forecasting & social change : an international journal
12
European Sport management quarterly : ESMQ
11
European journal of marketing
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of consumer studies
11
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ECONIS (ZBW)
2,316
EconStor
6
RePEc
2
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1
The relevance of
images
in user-generated content : a mixed method study of when, and why, major brands retweet
Somerfield, Kardi
;
Mortimer, Kathleen
;
Evans, Geraint
- In:
International journal of internet marketing and …
12
(
2018
)
4
,
pp. 340-357
Persistent link: https://www.econbiz.de/10012139705
Saved in:
2
"You'll never tweet alone": managing sports brands through social media
Parganas, Petros
;
Anagrostopoulos, Christos
;
Chadwick, Simon
- In:
The journal of brand management : an international journal
22
(
2015
)
7
,
pp. 551-568
Persistent link: https://www.econbiz.de/10011392977
Saved in:
3
Tweet this, not that : a comparison between brand promotions in microblogging environments using celebrity and company-generated tweets
Wood, Natalie T.
;
Burkhalter, Janée N.
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 129-146
Persistent link: https://www.econbiz.de/10010244647
Saved in:
4
Brand public
Arvidsson, Adam
;
Caliandro, Alessandro
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
5
,
pp. 727-748
Persistent link: https://www.econbiz.de/10011435766
Saved in:
5
The role of social media on establishing brand value : a content analysis on banks in Turkey
Ergor, Zeynep Birce
;
Akagün Ergi̇n, Elif
- In:
International journal of economics and finance
8
(
2016
)
3
,
pp. 97-102
Persistent link: https://www.econbiz.de/10011447871
Saved in:
6
Tweet to the top? : social media personal branding and career outcomes
Chen, Yanzhen
;
Rui, Huaxia
;
Whinston, Andrew B.
- In:
MIS quarterly
45
(
2021
)
2
,
pp. 499-534
Persistent link: https://www.econbiz.de/10012631365
Saved in:
7
Leveraging cofollowership patterns on social media to identify brand alliance opportunities
Malhotra, Pankhuri
;
Bhattacharyya, Siddhartha
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 17-36
Persistent link: https://www.econbiz.de/10013258862
Saved in:
8
The influence of B to B social media message features on brand engagement : a fluency perspective
McShane, Lindsay
;
Pancer, Ethan
;
Poole, Maxwell
- In:
Journal of business-to-business marketing
26
(
2019
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012196257
Saved in:
9
To tweet or not to tweet : the effects of social media endorsements on unfamiliar sport brands and athlete endorsers
Brison, Natasha T.
;
Byon, Kevin K.
;
Baker, Thomas A., III.
- In:
Innovation: organization & management : IOM
18
(
2016
)
3
,
pp. 309-326
Persistent link: https://www.econbiz.de/10011619288
Saved in:
10
How do firms use social media : topic modeling of
Twitter
brand posts of four Indonesian skincare brands
Lestari, Annisafira L.
;
Hananto, Arga
- In:
ASEAN marketing journal : Association of Southeast …
15
(
2023
)
2
,
pp. 14-42
Research Aims: This paper aims to identify the topics of social media posts (on
Twitter
) from local skincare brands in … brands with over 10,000 followers using
Twitter
Academic API interfaced through the Twarc package in Python. The dataset …
Persistent link: https://www.econbiz.de/10014494183
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