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The relevance of images in user-generated content : a mixed method study of when, and why, major brands retweet
Somerfield, Kardi; Mortimer, Kathleen; Evans, Geraint - In: International journal of internet marketing and … 12 (2018) 4, pp. 340-357
Persistent link: https://www.econbiz.de/10012139705
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"You'll never tweet alone": managing sports brands through social media
Parganas, Petros; Anagrostopoulos, Christos; Chadwick, Simon - In: The journal of brand management : an international journal 22 (2015) 7, pp. 551-568
Persistent link: https://www.econbiz.de/10011392977
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Tweet this, not that : a comparison between brand promotions in microblogging environments using celebrity and company-generated tweets
Wood, Natalie T.; Burkhalter, Janée N. - In: Journal of marketing communications 20 (2014) 1/2, pp. 129-146
Persistent link: https://www.econbiz.de/10010244647
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Brand public
Arvidsson, Adam; Caliandro, Alessandro - In: Journal of consumer research : JCR ; an … 42 (2015/2016) 5, pp. 727-748
Persistent link: https://www.econbiz.de/10011435766
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The role of social media on establishing brand value : a content analysis on banks in Turkey
Ergor, Zeynep Birce; Akagün Ergi̇n, Elif - In: International journal of economics and finance 8 (2016) 3, pp. 97-102
Persistent link: https://www.econbiz.de/10011447871
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Tweet to the top? : social media personal branding and career outcomes
Chen, Yanzhen; Rui, Huaxia; Whinston, Andrew B. - In: MIS quarterly 45 (2021) 2, pp. 499-534
Persistent link: https://www.econbiz.de/10012631365
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Leveraging cofollowership patterns on social media to identify brand alliance opportunities
Malhotra, Pankhuri; Bhattacharyya, Siddhartha - In: Journal of marketing 86 (2022) 4, pp. 17-36
Persistent link: https://www.econbiz.de/10013258862
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The influence of B to B social media message features on brand engagement : a fluency perspective
McShane, Lindsay; Pancer, Ethan; Poole, Maxwell - In: Journal of business-to-business marketing 26 (2019) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10012196257
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To tweet or not to tweet : the effects of social media endorsements on unfamiliar sport brands and athlete endorsers
Brison, Natasha T.; Byon, Kevin K.; Baker, Thomas A., III. - In: Innovation: organization & management : IOM 18 (2016) 3, pp. 309-326
Persistent link: https://www.econbiz.de/10011619288
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How do firms use social media : topic modeling of Twitter brand posts of four Indonesian skincare brands
Lestari, Annisafira L.; Hananto, Arga - In: ASEAN marketing journal : Association of Southeast … 15 (2023) 2, pp. 14-42
Research Aims: This paper aims to identify the topics of social media posts (on Twitter) from local skincare brands in … brands with over 10,000 followers using Twitter Academic API interfaced through the Twarc package in Python. The dataset …
Persistent link: https://www.econbiz.de/10014494183