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Scarcity as a desirable attribute of luxury fashion brands in millennial marketing
Ballina, Javier F. de la; Ballina, Isabel de la - In: Market : review for marketing theory and practice 31 (2019) 2, pp. 153-170
Persistent link: https://www.econbiz.de/10012160303
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Hip to be cool : a Gen Y view of conterfeit luxury products
Francis, Julie E.; Burgess, Lois; Lu, Mingyuan - In: The journal of brand management : an international journal 22 (2015) 7, pp. 588-602
Persistent link: https://www.econbiz.de/10011392989
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Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
Brooksworth, Frederica (ed.); Mogaji, Emmanuel (ed.);  … - 2023
Section 1 - An Introduction -- Chapter 1: Fashion Marketing in Emerging Economies Volume II: South American, Asian and … African perspectives -- Section 2 - Fashion Marketing in Emerging Economies: South American and Asian Perspectives -- Chapter … marketing in Southeast Asia markets to a whole new level -- Chapter 5: Afloat in a changing COVID-19 world: The rise of …
Persistent link: https://www.econbiz.de/10013504679
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Entifying your brand among Twitter-using millennials
Sashittal, Hemant Chaitanya; Hodis, Monica; … - In: Business horizons 58 (2015) 3, pp. 325-333
Persistent link: https://www.econbiz.de/10011286500
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Millennials and the take-off of craft brands : preference formation in the U.S. beer industry
Bronnenberg, Bart J.; Dubé, Jean-Pierre; Joo, Joonhwi - 2021
Persistent link: https://www.econbiz.de/10012419468
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Clustering of millennials by brand perceptions in relation to demographic factors
Braciníková, Veronika; Matušínská, Kateřina - In: Central European business review : CEBR 9 (2020) 5, pp. 63-80
Persistent link: https://www.econbiz.de/10012439097
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Brands, Millennials and Universities
Benson, Joseph P. - 2004
Organizations that create successful brands understand their customers well. So how well do you understand the 'customers' of your university and what do you know of their lifestyles and buying behaviors? Named the Millennials by researchers and authors, Neil Howe and William Strauss, and...
Persistent link: https://www.econbiz.de/10014070968
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Using an aesthetics and ontology framework to investigate consumers' attitudes toward luxury wine brands as a product category : evidence from two countries
Stiehler, Beate E.; Caruana, Albert; Vella, Joseph - In: International journal of wine business research : IJWBR 28 (2016) 2, pp. 154-169
Persistent link: https://www.econbiz.de/10011590147
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Brand communication, brand image and brand trust as antecedents of brand loyalty in Gauteng Province of South Africa
Chinomona, Richard - In: African journal of economic and management studies : AJEMS 7 (2016) 1, pp. 124-139
Persistent link: https://www.econbiz.de/10011560516
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Brand trust : a cross-national validation in Germany, India, and South Africa
Hegner, Sabrina; Jevons, Colin - In: The journal of product & brand management 25 (2016) 1, pp. 58-68
Persistent link: https://www.econbiz.de/10011563029