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Markenführung
Social Web
20,195
Social web
20,161
Social capital
8,992
Nonprofit-Organisation
8,934
Sozialkapital
8,211
Nonprofit organization
8,128
Online-Marketing
5,905
Internet marketing
5,810
Fundraising
5,300
Konsumentenverhalten
5,014
Consumer behaviour
5,013
Soziales Netzwerk
3,697
Social network
3,472
social capital
2,710
USA
2,688
United States
2,570
Theorie
2,569
Theory
2,523
Viral marketing
2,206
Virales Marketing
2,206
Charity
2,180
Relationship marketing
2,180
Beziehungsmarketing
2,178
Wohltätigkeit
2,172
social media
2,104
Deutschland
2,043
Social media
1,967
Germany
1,921
Electronic Commerce
1,886
Brand management
1,879
E-commerce
1,803
Web 2.0 technologies
1,734
Web 2.0-Technologien
1,734
Vertrauen
1,698
Confidence
1,650
Internet
1,493
Experiment
1,479
Digitalisierung
1,456
Online-Handel
1,438
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Undetermined
1,159
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219
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1,623
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262
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1,455
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1,455
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163
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Hochschulschrift
37
Thesis
23
Graue Literatur
21
Non-commercial literature
21
Collection of articles of several authors
18
Sammelwerk
18
Aufsatzsammlung
17
Case study
17
Fallstudie
17
Conference paper
13
Konferenzbeitrag
13
Arbeitspapier
11
Working Paper
11
Konferenzschrift
9
Guidebook
6
Ratgeber
6
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3
Conference proceedings
2
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2
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2
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1
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1
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1
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1
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English
1,755
German
128
Undetermined
2
Polish
1
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Loureiro, Sandra Maria Correia
13
Cova, Bernard
10
Gázquez-Abad, Juan Carlos
10
Martínez-López, Francisco J.
9
Rita, Paulo
9
Veloutsou, Cleopatra
9
Burmann, Christoph
8
Hajli, Nick
8
Hollebeek, Linda D.
8
Kunkel, Thilo
8
Kucharska, Wioleta
7
Melewar, T. C.
7
Dessart, Laurence
6
Filieri, Raffaele
6
Füller, Johann
6
Haverila, Kai
6
McLaughlin, Caitlin
6
Michaelidou, Nina
6
Ranfagni, Silvia
6
Teichmann, Julia
6
Theobald, Elke
6
Bang, Nguyen
5
Bernritter, Stefan F.
5
Bilro, Ricardo Godinho
5
Guzman, Francisco
5
Harrigan, Paul
5
Johnen, Marius
5
Karjaluoto, Heikki
5
Ko, Eunju
5
Kumar, Jitender
5
Kumar, Vikas
5
Mathur, Manisha
5
Ozuem, Wilson
5
Popp, Bastian
5
Rahman, Zillur
5
Rowley, Jennifer
5
Schivinski, Bruno
5
Smit, Edith G.
5
Sohail, M. Sadiq
5
Ahuja, Vandana
4
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Springer Fachmedien Wiesbaden
8
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Fachhochschule Reutlingen / European School of Business
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Information Resources Management Association
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Markendialog <13, 2009, Berlin>
1
Projekt Verlag
1
Springer International Publishing
1
Verlag Dr. Kovač
1
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Published in...
All
Journal of business research : JBR
105
The journal of brand management : an international journal
65
The journal of product & brand management
58
Journal of retailing and consumer services
52
International journal of internet marketing and advertising : IJIMA
49
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of promotion management : innovations in planning and applied research
26
Journal of marketing communications
22
Journal of marketing management : MM
22
Business horizons
19
International journal of advertising : the review of marketing communications
19
Journal of marketing management : JMM ; journal of the Academy of Marketing
18
Tourism management : research, policies, practice
18
Journal of internet commerce
17
SpringerLink / Bücher
17
Journal of nonprofit & public sector marketing
16
Marketing intelligence & planning
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of marketing
15
Psychology & marketing
15
Asia Pacific journal of marketing and logistics
13
Cogent business & management
13
Journal of fashion marketing and management
13
Journal of strategic marketing
13
Springer eBook Collection
13
International review on public and non-profit marketing
12
Technological forecasting & social change : an international journal
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of electronic marketing and retailing : IJEMR
11
European Sport management quarterly : ESMQ
10
Innovatives Markenmanagement
10
Journal of global marketing
10
Journal of promotion management : JPM
10
Springer Proceedings in Business and Economics
10
European journal of marketing : EJM
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
International journal of consumer studies
9
Journal of electronic commerce research : JECR
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
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Source
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ECONIS (ZBW)
1,879
EconStor
4
RePEc
2
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1
Engagement and brand loyalty through social capital in social media
Abuljadail, Mohammad
;
Ha, Louisa
- In:
International journal of internet marketing and …
13
(
2019
)
3
,
pp. 197-217
Persistent link: https://www.econbiz.de/10012140337
Saved in:
2
Social network analysis and social capital in marketing : theory and practical implementation
Antoniadis, Ioannis
;
Charmantzi, Anna
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
3
,
pp. 344-359
Persistent link: https://www.econbiz.de/10011628248
Saved in:
3
Introduction to the special issue: China and Chinese communities
Polsa, Pia
;
Zheng, Qinqin
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
2
,
pp. 163-166
Persistent link: https://www.econbiz.de/10011286481
Saved in:
4
User engagement in festival virtual brand communities : the cases of Sónar and Primavera Sound (Barcelona)
Garay Tamajón, Luis Alfonso
;
Pérez, Soledad Morales
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 300-327
Persistent link: https://www.econbiz.de/10012201355
Saved in:
5
Is digital social communication effective for social relationship? : a study of online brand communities
Chakraborty, Uttam
;
Biswal, Santosh Kumar
- In:
Journal of relationship marketing : innovations and …
23
(
2024
)
2
,
pp. 94-118
Persistent link: https://www.econbiz.de/10014567152
Saved in:
6
Does social capital matter on social media? : an examination into negative e-WOM toward competing brands
Jun, Jinhyun
;
Kim, Jaewook
;
Tang, Liang
- In:
Journal of hospitality marketing & management
26
(
2017
)
4
,
pp. 378-394
Persistent link: https://www.econbiz.de/10011707123
Saved in:
7
Building the charity brand community
Hassay, Derek N.
;
Peloza, John
- In:
Journal of nonprofit & public sector marketing
21
(
2009
)
1
,
pp. 24-55
Persistent link: https://www.econbiz.de/10009518050
Saved in:
8
Conceptualising and validating the social capital construct in consumer-initiated online brand communities (COBCs)
Li, Stacey
;
Modi, Pratik
;
Wu, Meng-Shan
;
Chen, Cheng-Hao
; …
- In:
Technological forecasting & social change : an …
139
(
2019
),
pp. 303-310
Persistent link: https://www.econbiz.de/10012132520
Saved in:
9
A multidimensional scale for measuring online brand community social capital (OBCSC)
Meek, Stephanie
;
Ryan, Maria
;
Lambert, Claire
;
Ogilvie, …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 234-244
Persistent link: https://www.econbiz.de/10012023798
Saved in:
10
Contextualising social capital in online brand communities
Meek, Stephanie
;
Ogilvie, Madeleine
;
Lambert, Claire
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 426-444
Persistent link: https://www.econbiz.de/10012060146
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