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An analysis of product-place co-branding : the case of Ceylon Tea

Ranasinghe, Wasanee Tharanga; Thaichon, Park; … - In: Asia Pacific journal of marketing and logistics 29 (2017) 1, pp. 200-214

Persistent link: https://www.econbiz.de/10011613363

Customer participation in firm-initiated activities via social media : understanding the role of experiential value

Quach, Sara; Shao, Wei; Ross, Mitchell; Thaichon, Park - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 2, pp. 132-141

Persistent link: https://www.econbiz.de/10012668420

Emotional brand attachment and attitude toward brand extension

Vahdat, Arash; Hafezniya, Hanieh; Jabarzadeh, Younis; … - In: Services marketing quarterly 41 (2020) 3, pp. 236-255

Persistent link: https://www.econbiz.de/10012256943

"Regions" as brands : an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect

Bandyopadhyay, Argho; Hall, John; Wong, Ho Yin; … - In: Asia Pacific journal of marketing and logistics 36 (2024) 2, pp. 457-479

Persistent link: https://www.econbiz.de/10014486751

Chatbots in frontline services and customer experience : an anthropomorphism perspective

Nguyen Tuyet-Mai; Ferm, Lars-Erik Casper; Quach, Sara; … - In: Psychology & marketing 40 (2023) 11, pp. 2201-2225

Persistent link: https://www.econbiz.de/10014432391

Digital technologies in luxury industry : identifying the future aspects of luxury brand management

Alim, Md. Abdul; Thaichon, Park; Quach, Sara; Weaven, Scott - In: Luxury marketing, sustainability and technology : the …, (pp. 15-36). 2023

Persistent link: https://www.econbiz.de/10014484442

Luxury marketing within a Chinese consumers' perspective : local versus global luxury brand consumption

Jin, Ting; Shao, Wei; Thaichon, Park - In: Luxury marketing, sustainability and technology : the …, (pp. 172-188). 2023

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The role of art infusion in enhancing pro-environmental luxury brand advertising

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Art infusion and functional theories of attitudes toward luxury brands : the mediating role of feelings of self-inauthenticity

Quach, Sara; Septianto, Felix; Thaichon, Park; Mao, Wen - In: Journal of business research : JBR 150 (2022), pp. 538-552

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Luxury marketing, sustainability and technology : the future of luxury management

Thaichon, Park (ed.); Quach, Sara (ed.) - 2023

"Luxury Marketing, Sustainability and Technology explores how new technologies, sustainability and relationship marketing impact and change the future of luxury brand management. Whilst the luxury industry is experiencing exponential growth, further research is vital to improve knowledge and...

Persistent link: https://www.econbiz.de/10014467284