Narrow search
Showing 1 - 10 of 669
Cover Image
The impact of customer awareness of manufacturer name disclosure on retail brand attitudes and loyalty in Korea
Cho, Young Sang; Rha, Hye-Su; Burt, Steven - In: Journal of retailing and consumer services 22 (2015), pp. 128-137
Persistent link: https://www.econbiz.de/10010468488
Cover Image
The path from brand communities through word of mouth to the intentions to adopt video streaming service : a two-stage framework
Barajas-Portas, Karla; Reyes-Mercado, Pável - In: International journal of business competition and … 6 (2018) 2, pp. 80-104
Persistent link: https://www.econbiz.de/10011916470
Cover Image
Influence of colors as a key element in consumer marketing
Bytyçi, Shaip - In: Expert journal of marketing 8 (2020) 1, pp. 41-47
Persistent link: https://www.econbiz.de/10012612939
Cover Image
Analysis of the elements of the theory of flow and perceived value and their influence in craft beer consumer loyalty
Guerra-Tamez, Cristobal Rodolfo; Dávila-Aguirre, Mario … - In: Journal of international food & agribusiness marketing 33 (2021) 5, pp. 487-517
Persistent link: https://www.econbiz.de/10012695112
Cover Image
Consumers' intention to purchase counterfeit sporting goods in Singapore and Taiwan
Chiu, Weisheng; Leng, Ho Keat - In: Asia Pacific journal of marketing and logistics 28 (2016) 1, pp. 23-36
Persistent link: https://www.econbiz.de/10011529169
Cover Image
Airline co-branded credit cards : an application of the theory of planned behavior
Wang, Stephen W.; Hsu, Maxwell K. - In: Journal of air transport management 55 (2016), pp. 245-254
Persistent link: https://www.econbiz.de/10011547876
Cover Image
Brand extension evaluation : real world and virtual world
Raamatjam, Jayasankar; Purani, Keyoor - In: The journal of product & brand management 23 (2014) 7, pp. 504-515
Persistent link: https://www.econbiz.de/10010467565
Cover Image
Advanced brand concept maps : a new approach for evaluating the favorability of brand association networks
Schnittka, Oliver; Sattler, Henrik; Zenker, Sebastian - In: International journal of research in marketing : IJRM ; … 29 (2012) 3, pp. 265-274
Persistent link: https://www.econbiz.de/10009613718
Cover Image
Consumer evaluation of copycat brands : the effect of imitation type
Horen, Femke van; Pieters, Rik - In: International journal of research in marketing : IJRM ; … 29 (2012) 3, pp. 246-255
Persistent link: https://www.econbiz.de/10009613720
Cover Image
Benefits of Sport Teams-Modell (BoST-Modell) : eine empirische Analyse verhaltensrelevanter Markennutzen professioneller Sportvereine
Burmann, Christoph; Schade, Michael - In: Marketing : ZFP ; journal of research and management 34 (2012) 4, pp. 316-335
Persistent link: https://www.econbiz.de/10009680799