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~subject:"Markenführung"
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Markenführung
Customer satisfaction
15,261
Kundenzufriedenheit
13,605
Consumer behaviour
6,420
Service quality
6,371
Dienstleistungsqualität
6,165
Konsumentenverhalten
6,136
Relationship marketing
5,481
Beziehungsmarketing
5,428
Consumer attitudes
1,786
Verbrauchereinstellung
1,424
customer satisfaction
1,267
Satisfaction
1,093
Customer service
1,048
Online retailing
1,046
Online-Handel
1,046
Job satisfaction
1,006
Arbeitszufriedenheit
1,005
Kundenservice
988
Qualitätsmanagement
922
Holiday behaviour
912
Urlaubsverhalten
912
Quality management
897
Electronic Commerce
827
Emotion
815
E-commerce
809
Beschwerdemanagement
774
Complaint management
774
Confidence
732
Vertrauen
732
Brand image
710
Tourism
703
Markenimage
696
Retail trade
693
Brand management
688
Einzelhandel
683
Tourismus
676
Verbraucherzufriedenheit
660
Hotel industry
657
Hotellerie
653
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Undetermined
388
Free
101
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Article
599
Book / Working Paper
70
Type of publication (narrower categories)
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Article in journal
580
Aufsatz in Zeitschrift
580
Aufsatz im Buch
19
Book section
19
Hochschulschrift
12
Thesis
7
Conference paper
3
Konferenzbeitrag
3
Ratgeber
3
Collection of articles of several authors
2
Sammelwerk
2
Arbeitspapier
1
Case study
1
Fallstudie
1
Graue Literatur
1
Guidebook
1
Konferenzschrift
1
Lehrbuch
1
Non-commercial literature
1
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1
Textbook
1
Working Paper
1
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English
648
German
22
Author
All
Han, Heesup
8
Khan, Imran
7
Loureiro, Sandra Maria Correia
6
Rather, Raouf Ahmad
6
Fatma, Mobin
5
Kim, Jinkyung Jenny
5
Anisimova, Tatiana
4
Casidy, Riza
4
Chua, Bee-Lia
4
Dwivedi, Abhishek
4
Haverila, Kai
4
Hwang, Jinsoo
4
Japutra, Arnold
4
Johnson, Lester W.
4
Leckie, Civilai
4
McLaughlin, Caitlin
4
Melewar, T. C.
4
Rahman, Zillur
4
Shamim, Amjad
4
So, Kevin Kam Fung
4
Susanti, Vonny
4
Wong, IpKin Anthony
4
Abu Bakar bin Abdul Hamid
3
Ahn, Jiseon
3
Bang, Nguyen
3
Burmann, Christoph
3
Büttner, Miriam
3
Chahal, Hardeep
3
Fazal-e-Hasan, Syed
3
Gil Saura, Irene
3
Huber, Frank
3
Hyun, Sunghyup Sean
3
Kim, Heather Markham
3
King, Ceridwyn
3
Ko, Eunju
3
Lee, Seonjeong
3
Molinillo, Sebastian
3
Ngo, Liem Viet
3
Park, Jungkun
3
Prentice, Catherine
3
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Institution
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Springer Fachmedien Wiesbaden
2
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Information Resources Management Association
1
Published in...
All
Journal of retailing and consumer services
38
Journal of business research : JBR
26
International journal of hospitality management
22
The journal of brand management : an international journal
22
The journal of product & brand management
18
Journal of hospitality marketing & management
11
Asia Pacific journal of marketing and logistics
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of travel and tourism marketing
9
Services marketing quarterly
9
International journal of contemporary hospitality management
8
Psychology & marketing
8
International journal of internet marketing and advertising : IJIMA
7
Journal of strategic marketing
7
Cogent business & management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of marketing analytics : JMA
6
The journal of services marketing
6
European journal of marketing : EJM
5
Global business review
5
Inventi impact: retailing & consumer services
5
Journal of Islamic marketing
5
Journal of vacation marketing
5
Marketing intelligence & planning
5
Nepalese journal of economics : a publication of Uniglobe College
5
Pakistan journal of commerce and social sciences
5
SpringerLink / Bücher
5
Corporate reputation review
4
International journal of market research
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of marketing for higher education
4
Journal of marketing management : MM
4
Journal of promotion management : innovations in planning and applied research
4
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
4
Journal of the Academy of Marketing Science
4
The IUP journal of brand management : IJBRM
4
The international journal of bank marketing : IJBM
4
Business analyst : a refereed journal of Shri Ram College of Commerce
3
European journal of marketing
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
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ECONIS (ZBW)
669
Showing
1
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669
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1
The impact of customer awareness of manufacturer name disclosure on retail brand attitudes and loyalty in Korea
Cho, Young Sang
;
Rha, Hye-Su
;
Burt, Steven
- In:
Journal of retailing and consumer services
22
(
2015
),
pp. 128-137
Persistent link: https://www.econbiz.de/10010468488
Saved in:
2
The path from brand communities through word of mouth to the intentions to adopt video streaming service : a two-stage framework
Barajas-Portas, Karla
;
Reyes-Mercado, Pável
- In:
International journal of business competition and …
6
(
2018
)
2
,
pp. 80-104
Persistent link: https://www.econbiz.de/10011916470
Saved in:
3
Influence of colors as a key element in consumer marketing
Bytyçi, Shaip
- In:
Expert journal of marketing
8
(
2020
)
1
,
pp. 41-47
Persistent link: https://www.econbiz.de/10012612939
Saved in:
4
Analysis of the elements of the theory of flow and perceived value and their influence in craft beer consumer loyalty
Guerra-Tamez, Cristobal Rodolfo
;
Dávila-Aguirre, Mario …
- In:
Journal of international food & agribusiness marketing
33
(
2021
)
5
,
pp. 487-517
Persistent link: https://www.econbiz.de/10012695112
Saved in:
5
Consumers' intention to purchase counterfeit sporting goods in Singapore and Taiwan
Chiu, Weisheng
;
Leng, Ho Keat
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
1
,
pp. 23-36
Persistent link: https://www.econbiz.de/10011529169
Saved in:
6
Airline co-branded credit cards : an application of the theory of planned behavior
Wang, Stephen W.
;
Hsu, Maxwell K.
- In:
Journal of air transport management
55
(
2016
),
pp. 245-254
Persistent link: https://www.econbiz.de/10011547876
Saved in:
7
Brand extension evaluation : real world and virtual world
Raamatjam, Jayasankar
;
Purani, Keyoor
- In:
The journal of product & brand management
23
(
2014
)
7
,
pp. 504-515
Persistent link: https://www.econbiz.de/10010467565
Saved in:
8
Advanced brand concept maps : a new approach for evaluating the favorability of brand association networks
Schnittka, Oliver
;
Sattler, Henrik
;
Zenker, Sebastian
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 265-274
Persistent link: https://www.econbiz.de/10009613718
Saved in:
9
Consumer evaluation of copycat brands : the effect of imitation type
Horen, Femke van
;
Pieters, Rik
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 246-255
Persistent link: https://www.econbiz.de/10009613720
Saved in:
10
Benefits of Sport Teams-Modell (BoST-Modell) : eine empirische Analyse verhaltensrelevanter Markennutzen professioneller Sportvereine
Burmann, Christoph
;
Schade, Michael
- In:
Marketing : ZFP ; journal of research and management
34
(
2012
)
4
,
pp. 316-335
Persistent link: https://www.econbiz.de/10009680799
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