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Markenführung
Consumer behaviour
82,445
Konsumentenverhalten
79,317
Relationship marketing
26,057
Beziehungsmarketing
25,269
Theorie
12,318
Theory
12,272
Brand management
8,176
Customer satisfaction
8,052
Kundenzufriedenheit
7,784
Brand image
7,014
Markenimage
6,955
Deutschland
6,863
Germany
6,673
Service quality
6,221
USA
6,134
Dienstleistungsqualität
6,126
United States
5,915
Online retailing
5,851
Online-Handel
5,850
Social Web
5,692
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5,690
Social values
5,326
Soziale Werte
5,312
Online-Marketing
5,154
Internet marketing
5,146
Einzelhandel
4,871
Retail trade
4,843
Electronic Commerce
4,531
Brand
4,464
Markenartikel
4,427
E-commerce
4,384
Marketingmanagement
3,893
Marketing management
3,887
Werbewirkung
3,672
Advertising effects
3,649
Verbraucherverhalten
3,586
Experiment
3,585
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3,478
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Loureiro, Sandra Maria Correia
35
Phau, Ian
32
Melewar, T. C.
25
Han, Heesup
24
Ko, Eunju
24
Sarkar, Abhigyan
23
Bang, Nguyen
21
Keller, Kevin Lane
21
Fournier, Susan
20
Guzman, Francisco
20
Burmann, Christoph
19
Diamantopoulos, Adamantios
19
Hollebeek, Linda D.
19
Japutra, Arnold
19
MacInnis, Deborah J.
19
Khan, Imran
18
Sarkar, Juhi Gahlot
18
Veloutsou, Cleopatra
18
Dawes, John
17
Huber, Frank
17
Kunkel, Thilo
16
Valette-Florence, Pierre
16
Wiedmann, Klaus-Peter
16
Christodoulides, George
15
Fetscherin, Marc
15
Gázquez-Abad, Juan Carlos
15
Park, C. Whan
15
Vrontis, Demetris
15
Batra, Rajeev
14
Casidy, Riza
14
Ekinci, Yuksel
14
Kumar, Vikas
14
Martínez-López, Francisco J.
14
Pelsmacker, Patrick de
14
Rahman, Zillur
14
Septianto, Felix
14
Sreejesh, S.
14
Zarantonello, Lia
14
De Chernatony, Leslie
13
Dens, Nathalie
13
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Springer Fachmedien Wiesbaden
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Information Resources Management Association
8
American Marketing Association
3
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3
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Haufe-Lexware GmbH & Co. KG
2
Helmut-Schmidt-Universität
2
National Bureau of Economic Research
2
NetLibrary, Inc
2
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AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Erasmus Research Institute of Management
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
ICORIA <17., 2018, Valencia>
1
IGI Global
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Karlsruher Institut für Technologie
1
Markendialog <1, 1997, Frankfurt, Main>
1
Markendialog <12, 2008, Berlin>
1
Markendialog <2, 1998, Frankfurt, Main>
1
Marketing-Centrum <Münster (Westf)>
1
Robert Schuman Centre for Advanced Studies
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Society for Consumer Psychology.
1
Springer Gabler <Firma>
1
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Journal of business research : JBR
433
The journal of product & brand management
300
The journal of brand management : an international journal
294
Journal of retailing and consumer services
259
Psychology & marketing
91
Asia Pacific journal of marketing and logistics
87
European journal of marketing : EJM
85
International journal of hospitality management
77
Journal of marketing communications
76
Marketing intelligence & planning
76
SpringerLink / Bücher
70
Journal of strategic marketing
69
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
Journal of promotion management : innovations in planning and applied research
64
International journal of advertising : the review of marketing communications
60
Journal of international consumer marketing
59
Journal of the Academy of Marketing Science
56
International journal of internet marketing and advertising : IJIMA
55
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
54
Journal of marketing
53
Journal of marketing management : MM
52
Marketing letters : a journal of research in marketing
52
International marketing review
50
Cogent business & management
48
Journal of promotion management : JPM
48
The journal of consumer marketing
46
International journal of consumer studies
45
Journal of fashion marketing and management
45
Journal of global marketing
45
Industrial marketing management : the international journal for industrial and high-tech firms
44
The IUP journal of brand management : IJBRM
43
Journal of marketing management : JMM ; journal of the Academy of Marketing
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
Journal of international marketing
37
International journal of contemporary hospitality management
36
European journal of marketing
35
Journal of retailing
35
International journal of retail & distribution management
34
Journal of Islamic marketing
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
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ECONIS (ZBW)
8,114
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1
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date (oldest first)
1
Consumer brand marketing through full- and self-service channels in an emerging economy
Venkatesan, Rajmkumar
;
Farris, Paul W.
;
Guissoni, Leandro A.
- In:
Journal of retailing
91
(
2015
)
4
,
pp. 644-659
Persistent link: https://www.econbiz.de/10011422456
Saved in:
2
The effects of service on multichannel retailers' brand
equity
White, Ryan C.
;
Joseph-Mathews, Sacha
;
Voorhees, Clay M.
- In:
The journal of services marketing
27
(
2013
)
4
,
pp. 259-270
Persistent link: https://www.econbiz.de/10009788860
Saved in:
3
Offering value and capturing surplus : a strategy for private label sales in a new customer loyalty building scenario
Hoskins, Jake D.
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 274-280
Persistent link: https://www.econbiz.de/10011434182
Saved in:
4
An integrated model of corporate brand experience and customer value co-creation behaviour
Shamim, Amjad
;
Ghazali, Zulkipli
;
Albinsson, Pia A.
- In:
International journal of retail & distribution management
44
(
2016
)
2
,
pp. 139-158
Persistent link: https://www.econbiz.de/10011552612
Saved in:
5
Enhancing customer relationships with retail service brands : the role of customer engagement
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley
; …
- In:
Journal of service management
27
(
2016
)
2
,
pp. 170-193
Persistent link: https://www.econbiz.de/10011565134
Saved in:
6
How customer experience management reconciles strategy differences between East and West
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 273-295
Persistent link: https://www.econbiz.de/10012549083
Saved in:
7
Interrelationships among retail customer-based brand-
equity
dimensions : a study from Indonesia
Siringoringo, Hotniar
;
Katuuk, Neltje F.
- In:
International journal of business excellence : IJBEX
25
(
2021
)
1
,
pp. 56-74
Persistent link: https://www.econbiz.de/10012669046
Saved in:
8
How social media communications combine with customer loyalty management to boost green retail sales
Lu, Qiang
;
Miller, Rohan
- In:
Journal of interactive marketing : a quarterly …
46
(
2019
),
pp. 87-100
Persistent link: https://www.econbiz.de/10012107044
Saved in:
9
Transformative retail services : elevating loyalty through customer well-being
Troebs, Cord-Christian
;
Wagner, Tillmann
;
Heidemann, F.
- In:
Journal of retailing and consumer services
45
(
2018
),
pp. 198-206
Persistent link: https://www.econbiz.de/10011929978
Saved in:
10
Blinded or branded? : effect of brand cues on customer evaluation of store brands versus national brands in an emerging market
Rashmi
;
Dangi, Hamendra Kumar
- In:
International journal of Indian culture and business …
16
(
2018
)
2
,
pp. 170-205
Persistent link: https://www.econbiz.de/10011933473
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