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Markenimage
Consumer behaviour
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28
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19
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18
Huber, Frank
18
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17
Melewar, T. C.
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Sarkar, Abhigyan
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14
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Sreejesh, S.
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13
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Khamitov, Mansur
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Paul, Justin
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Shimul, Anwar Sadat
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Wiedmann, Klaus-Peter
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11
Das, Gopal
11
Grohmann, Bianca
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Johnson, Lester W.
11
Park, Jungkun
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Pelsmacker, Patrick de
11
Romaniuk, Jenni
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Valette-Florence, Pierre
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Bauer, Hans H.
10
De Chernatony, Leslie
10
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10
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Institut für Medien- und Konsumentenforschung <Erding>
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International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
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Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
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Kassel University Press GmbH
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Society for Consumer Psychology.
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Westfälische Wilhelms-Universität Münster
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Journal of business research : JBR
370
The journal of product & brand management
244
Journal of retailing and consumer services
223
The journal of brand management : an international journal
216
Psychology & marketing
103
Asia Pacific journal of marketing and logistics
89
Journal of marketing communications
75
European journal of marketing : EJM
74
Journal of international consumer marketing
71
International journal of hospitality management
62
The journal of consumer marketing
59
Journal of strategic marketing
56
International marketing review
53
Journal of global marketing
53
Marketing intelligence & planning
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Marketing letters : a journal of research in marketing
49
Cogent business & management
47
International journal of consumer studies
46
Journal of marketing
46
Journal of fashion marketing and management
45
Journal of promotion management : innovations in planning and applied research
44
Journal of the Academy of Marketing Science
43
Journal of Islamic marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of travel and tourism marketing
40
International journal of internet marketing and advertising : IJIMA
39
International journal of advertising : the review of marketing communications
38
Journal of consumer research : JCR ; an interdisciplinary bimonthly
37
Journal of promotion management : JPM
37
Journal of marketing management : JMM ; journal of the Academy of Marketing
35
Journal of marketing management : MM
35
International journal of advertising : the quarterly review of marketing communications
33
The IUP journal of brand management : IJBRM
33
European journal of marketing
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of international marketing
31
Qualitative market research : an international journal
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Journal of business ethics : JOBE
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ECONIS (ZBW)
6,637
USB Cologne (EcoSocSci)
6
BASE
1
EconStor
1
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1
Examining the effects of robotic service on brand experience : the moderating role of hotel segment
Chan, Ambrose Pak Ho
;
Tung, Vincent Wing Sun
- In:
Journal of travel and tourism marketing
36
(
2019
)
4
,
pp. 458-468
Persistent link: https://www.econbiz.de/10012179419
Saved in:
2
Effects of perceived value and customer service on brand satisfaction
Sebastián-Morillas, Ana
;
Monfort, Abel
;
López, Belén
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 187-203
Persistent link: https://www.econbiz.de/10014447597
Saved in:
3
Effect of sales on brand loyalty
Huang, Rui
(
contributor
);
Perloff, Jeffrey M.
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003718953
Saved in:
4
Effects of sales on brand loyalty
Huang, Rui
(
contributor
);
Perloff, Jeffrey M.
(
contributor
); …
- In:
Journal of agricultural & food industrial organization
4
(
2006
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10003558370
Saved in:
5
How a presenter's perceived attractiveness affects persuasion for attractiveness-unrelated products
Praxmarer-Carus, Sandra
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 839-865
Persistent link: https://www.econbiz.de/10009426410
Saved in:
6
Effects of Chinese consumers' relationship benefits and satisfaction on attitudes toward foreign fashion brands : the moderating role of country of salesperson
Choi, Yu Hua
;
Choo, Ho Jung
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 99-106
Persistent link: https://www.econbiz.de/10011434102
Saved in:
7
The impact of salesperson-brand personality congruence on salesperson brand identification, motivation and performance outcomes
Gammoh, Bashar
;
Mallin, Michael L.
;
Pullins, Ellen
- In:
The journal of product & brand management
23
(
2014
)
7
,
pp. 543-553
Persistent link: https://www.econbiz.de/10010467463
Saved in:
8
Blinded by the brand : inauthentic salesperson brand attachment and its influence on customer purchase intentions
Beeler, Lisa
;
Zablah, Alex R.
;
Rapp, Adam
- In:
Journal of personal selling & sales management : JPSSM
41
(
2021
)
3
,
pp. 268-284
Persistent link: https://www.econbiz.de/10012623653
Saved in:
9
Investigating firm level drivers of salesperson brand identification
Allison, Lee
;
Flaherty, Karen E.
- In:
Journal of business research : JBR
121
(
2020
),
pp. 154-169
Persistent link: https://www.econbiz.de/10012417335
Saved in:
10
Driving in-role and extra-role brand performance among retail frontline
salespeople
: antecedents and the moderating role of customer orientation
Hughes, Douglas E.
;
Richards, Keith A.
;
Calantone, Roger J.
- In:
Journal of retailing
95
(
2019
)
2
,
pp. 130-143
Persistent link: https://www.econbiz.de/10012102968
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