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Markenimage
Relationship marketing
25,942
Beziehungsmarketing
25,267
Einzelhandel
17,671
Retail trade
15,070
Prozessmanagement
12,527
Consumer behaviour
12,072
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12,011
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5,434
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4,651
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4,343
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4,329
Supply chain
3,902
Lieferkette
3,890
Kostenmanagement
3,250
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3,140
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3,137
Brand management
3,095
Markenführung
3,089
USA
2,961
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2,933
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2,845
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2,820
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2,783
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2,507
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2,466
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2,455
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2,399
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2,219
Marketing management
2,191
Social Web
2,190
Social web
2,189
Brand image
2,122
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1,966
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1,849
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Loureiro, Sandra Maria Correia
17
Gil Saura, Irene
14
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12
Japutra, Arnold
11
Khan, Imran
10
Kumar, Vikas
10
Das, Gopal
9
Guzman, Francisco
9
Hollebeek, Linda D.
9
Hyun, Sunghyup Sean
9
King, Ceridwyn
9
Šerić, Maja
9
Fetscherin, Marc
8
Rahman, Zillur
8
Sarkar, Abhigyan
8
Swoboda, Bernhard
8
Ekinci, Yuksel
7
Huber, Frank
7
Kaushik, Arun Kumar
7
Leckie, Civilai
7
Lévy Mangin, Jean-Pierre
7
Sreejesh, S.
7
Veloutsou, Cleopatra
7
Augusto, Mário Gomes
6
Brodie, Roderick J.
6
Chahal, Hardeep
6
Hwang, Jinsoo
6
Iglesias, Oriol
6
Johnson, Lester W.
6
Khamitov, Mansur
6
MacInnis, Deborah J.
6
Merrilees, Bill
6
Prentice, Catherine
6
Rather, Raouf Ahmad
6
Roy, Sanjit
6
Sarkar, Juhi Gahlot
6
Thomson, Matthew
6
Ahn, Jiseon
5
Anselmsson, Johan
5
Berenguer Contrí, Gloria
5
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1
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1
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Journal of business research : JBR
111
Journal of retailing and consumer services
100
The journal of product & brand management
85
The journal of brand management : an international journal
76
International journal of hospitality management
35
Asia Pacific journal of marketing and logistics
31
Cogent business & management
27
Journal of travel and tourism marketing
25
European journal of marketing : EJM
23
Industrial marketing management : the international journal for industrial and high-tech firms
23
Psychology & marketing
23
International journal of retail & distribution management
22
Journal of strategic marketing
20
International journal of internet marketing and advertising : IJIMA
18
Marketing intelligence & planning
18
Journal of hospitality marketing & management
17
The international review of retail, distribution and consumer research
17
International journal of contemporary hospitality management
15
Journal of marketing management : MM
15
Tourism management : research, policies, practice
15
Journal of promotion management : innovations in planning and applied research
14
Journal of retailing
13
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
13
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of marketing communications
12
Journal of the Academy of Marketing Science
12
The journal of consumer marketing
12
European journal of marketing
11
International journal of retail and distribution management
11
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
11
Global business review
10
International journal of electronic marketing and retailing : IJEMR
10
Journal of business ethics : JOBE
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
SpringerLink / Bücher
10
International marketing review
9
Journal of fashion marketing and management
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Pakistan journal of commerce and social sciences
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ECONIS (ZBW)
2,119
USB Cologne (EcoSocSci)
3
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1
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1
Retail store branding in Turkey : its effect on perceived quality, satisfaction and loyalty
Gürbüz, Esen
- In:
EuroMed journal of business
3
(
2008
)
3
,
pp. 286-304
Persistent link: https://www.econbiz.de/10003930252
Saved in:
2
The differential roles of product brand image and store brand image in retail loyalty : a self-concept image congruity perspective
Rocereto, Joseph F.
;
Mosca, Joseph B.
- In:
Journal of business & economics research
10
(
2012
)
2
,
pp. 77-95
Persistent link: https://www.econbiz.de/10009507084
Saved in:
3
Consumer identification with store brands : differences between consumers according to their brand loyalty
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Oubiña, Javier
- In:
Business research quarterly : BRQ
18
(
2015
)
2
,
pp. 111-126
Persistent link: https://www.econbiz.de/10010533280
Saved in:
4
The role of customer loyalty as a brand extension purchase predictor
Martinelli, Elisa
;
Belli, Alex
;
Marchi, Gianluca
- In:
The international review of retail, distribution and …
25
(
2015
)
2
,
pp. 105-119
Persistent link: https://www.econbiz.de/10011299067
Saved in:
5
The comparative influence of manufacturer and retailer brands on customers' purchase behavior
Leingpibul, Thaweephan
;
Broyles, S. Allen
;
Kohli, Chiranjeev
- In:
The journal of product & brand management
22
(
2013
)
3
,
pp. 208-217
Persistent link: https://www.econbiz.de/10009769841
Saved in:
6
Retail branding as a value creation process : managerial and research priorities
Mathews-Lefbvre, Clarinda
;
Dubois, Pierre-Louis
- In:
The journal of product & brand management
22
(
2013
)
5/6
,
pp. 384-392
Persistent link: https://www.econbiz.de/10010224826
Saved in:
7
Shaping retail brand personality perceptions by bodily experiences
Möller, Jana
;
Herm, Steffen
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 438-446
Persistent link: https://www.econbiz.de/10010226423
Saved in:
8
Evaluating and managing brand repurchase across multiple geographic retail markets
Echambadi, Raj
;
Jindal, Rupinder P.
;
Blair, Edward A.
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 409-422
Persistent link: https://www.econbiz.de/10010226428
Saved in:
9
How retailer money-back guarantees influence consumer preferences for retailer versus national brands
Desmet, Pierre
- In:
Journal of business research : JBR
67
(
2014
)
9
,
pp. 1971-1978
Persistent link: https://www.econbiz.de/10010380093
Saved in:
10
The effects of service on multichannel retailers' brand equity
White, Ryan C.
;
Joseph-Mathews, Sacha
;
Voorhees, Clay M.
- In:
The journal of services marketing
27
(
2013
)
4
,
pp. 259-270
Persistent link: https://www.econbiz.de/10009788860
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