Narrow search
Showing 1 - 9 of 9
Cover Image
Marketing high-tech products in emerging markets : the differential impacts of country image and country-of-origin's image
Souiden, Nizar; Pons, Frank; Mayrand, Marie-Eve - In: The journal of product & brand management 20 (2011) 5, pp. 356-367
Persistent link: https://www.econbiz.de/10009313983
Cover Image
If brand equity matters, where is the brand strategy? : a look at Canadian hockey teams in the NHL
Richelieu, André; Pons, Frank - In: International journal of sport management and marketing … 5 (2009) 1/2, pp. 162-182
Persistent link: https://www.econbiz.de/10003816848
Cover Image
The human brand : a systematic literature review and research agenda
Levesque, Nataly; Pons, Frank - In: Journal of customer behaviour 19 (2020) 2, pp. 143-174
Persistent link: https://www.econbiz.de/10012299020
Cover Image
The role of perceived brand personality in promotion effectiveness and brand equity development of professional sports teams
Giroux, Marilyn; Pons, Frank; Maltese, Lionel - In: International journal of sports marketing & sponsorship 18 (2017) 2, pp. 180-195
Persistent link: https://www.econbiz.de/10011709613
Cover Image
Advertising in the world of social media-based brand communities
Habibi, Mohammad Reza; Laroche, Michel; Richard, Marie-Odile - In: Handbook of research on effective advertising …, (pp. 160-170). 2015
Persistent link: https://www.econbiz.de/10011283756
Cover Image
How to reduce perceived risk when buying online : the interactions between intangibility, product knolwedge, brand familarity, privacy and security concerns
Nepomuceno, Marcelo Vinhal; Laroche, Michel; Richard, … - In: Journal of retailing and consumer services 21 (2014) 4, pp. 619-629
Persistent link: https://www.econbiz.de/10010388516
Cover Image
More than a mere cup of coffee : when perceived luxuriousness triggers Chinese customers' perceptions of quality and self-congruity
Li, Rong; Laroche, Michel; Richard, Marie-Odile; Cui, Xinyu - In: Journal of retailing and consumer services 64 (2022), pp. 1-9
Persistent link: https://www.econbiz.de/10013209484
Cover Image
An investigation into online atmospherics : the effect of animated images on emotions, cognition, and purchase intentions
Laroche, Michel; Li, Rong; Richard, Marie-Odile; Zhou, Mi - In: Journal of retailing and consumer services 64 (2022), pp. 1-8
Persistent link: https://www.econbiz.de/10013209595
Cover Image
Understanding cosmopolitanism and brand origin recognition accuracy : the moderating effect of need for cognition
Laroche, Michel; Zhang, Chun; Sambath, Alice - In: Journal of promotion management : JPM 24 (2018) 4, pp. 441-458
Persistent link: https://www.econbiz.de/10011979090