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Markenimage
Consumer behaviour
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Journal of retailing and consumer services
3
Handbook of research on effective advertising strategies in the social media age
1
International journal of sport management and marketing : IJSMM
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ECONIS (ZBW)
9
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1
Marketing high-tech products in emerging markets : the differential impacts of country image and country-of-origin's image
Souiden, Nizar
;
Pons, Frank
;
Mayrand, Marie-Eve
- In:
The journal of product & brand management
20
(
2011
)
5
,
pp. 356-367
Persistent link: https://www.econbiz.de/10009313983
Saved in:
2
If brand equity matters, where is the brand strategy? : a look at Canadian hockey teams in the NHL
Richelieu, André
;
Pons, Frank
- In:
International journal of sport management and marketing …
5
(
2009
)
1/2
,
pp. 162-182
Persistent link: https://www.econbiz.de/10003816848
Saved in:
3
The human brand : a systematic literature review and research agenda
Levesque, Nataly
;
Pons, Frank
- In:
Journal of customer behaviour
19
(
2020
)
2
,
pp. 143-174
Persistent link: https://www.econbiz.de/10012299020
Saved in:
4
The role of perceived brand personality in promotion effectiveness and brand equity development of professional sports teams
Giroux, Marilyn
;
Pons, Frank
;
Maltese, Lionel
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 180-195
Persistent link: https://www.econbiz.de/10011709613
Saved in:
5
Advertising in the world of social media-based brand communities
Habibi, Mohammad Reza
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
Handbook of research on effective advertising …
,
(pp. 160-170)
.
2015
Persistent link: https://www.econbiz.de/10011283756
Saved in:
6
How to reduce perceived risk when buying online : the interactions between intangibility, product knolwedge, brand familarity, privacy and security concerns
Nepomuceno, Marcelo Vinhal
;
Laroche, Michel
;
Richard, …
- In:
Journal of retailing and consumer services
21
(
2014
)
4
,
pp. 619-629
Persistent link: https://www.econbiz.de/10010388516
Saved in:
7
More than a mere cup of coffee : when perceived luxuriousness triggers Chinese customers' perceptions of quality and self-congruity
Li, Rong
;
Laroche, Michel
;
Richard, Marie-Odile
;
Cui, Xinyu
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209484
Saved in:
8
An investigation into online atmospherics : the effect of animated images on emotions, cognition, and purchase intentions
Laroche, Michel
;
Li, Rong
;
Richard, Marie-Odile
;
Zhou, Mi
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013209595
Saved in:
9
Understanding cosmopolitanism and brand origin recognition accuracy : the moderating effect of need for cognition
Laroche, Michel
;
Zhang, Chun
;
Sambath, Alice
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 441-458
Persistent link: https://www.econbiz.de/10011979090
Saved in:
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