//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Markenimage"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Examining brand extensions and...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Markenimage
USA
329,496
United States
290,964
Theorie
41,226
Theory
40,680
Schätzung
17,032
Estimation
16,223
Deutschland
13,045
Consumer behaviour
11,786
Konsumentenverhalten
11,745
Großbritannien
11,554
Brand image
11,060
Germany
10,987
EU-Staaten
9,994
Japan
9,967
United Kingdom
9,926
EU countries
9,577
Vereinigte Staaten
8,540
Geldpolitik
8,327
Monetary policy
7,937
Welt
7,878
Brand management
7,842
Markenführung
7,799
World
7,662
Vergleich
7,503
Börsenkurs
7,363
Share price
7,231
Kanada
7,187
Comparison
7,133
Professional sports
6,721
Profisport
6,713
Wirkungsanalyse
6,711
Canada
6,674
Impact assessment
6,522
Konjunktur
6,001
Business cycle
5,692
Wirtschaftswachstum
5,410
Finanzkrise
5,262
Produktivität
5,230
Kapitaleinkommen
5,194
more ...
less ...
Online availability
All
Undetermined
4,790
Free
1,658
Type of publication
All
Article
8,865
Book / Working Paper
2,075
Journal
3
Type of publication (narrower categories)
All
Article in journal
8,006
Aufsatz in Zeitschrift
8,006
Aufsatz im Buch
817
Book section
817
Hochschulschrift
337
Graue Literatur
292
Non-commercial literature
292
Thesis
240
Working Paper
224
Arbeitspapier
222
Case study
107
Fallstudie
107
Collection of articles of several authors
72
Sammelwerk
72
Conference paper
71
Konferenzbeitrag
71
Reprint
54
Aufsatzsammlung
41
Dissertation u.a. Prüfungsschriften
27
Konferenzschrift
16
Bibliografie enthalten
14
Bibliography included
14
Collection of articles written by one author
14
Sammlung
14
Lehrbuch
12
Handbook
8
Handbuch
8
Textbook
7
Conference proceedings
6
Guidebook
6
Ratgeber
6
Fallstudiensammlung
5
Interview
5
Systematic review
5
Übersichtsarbeit
5
Festschrift
4
Mikroform
4
Bibliografie
3
Research Report
3
Umfrage
3
more ...
less ...
Language
All
English
9,888
German
1,013
French
19
Undetermined
16
Polish
10
Italian
5
Russian
2
Valencian
1
Spanish
1
Serbian
1
Swedish
1
more ...
less ...
Author
All
Burmann, Christoph
91
Huber, Frank
35
Esch, Franz-Rudolf
32
Keller, Kevin Lane
32
Phau, Ian
32
Loureiro, Sandra Maria Correia
30
Melewar, T. C.
29
Diamantopoulos, Adamantios
28
Bang, Nguyen
25
Sattler, Henrik
24
Schade, Michael
24
Bauer, Hans H.
23
Romaniuk, Jenni
23
De Chernatony, Leslie
22
Gierl, Heribert
22
Guzman, Francisco
22
Han, Heesup
22
Baumgarth, Carsten
21
Usman, Osly
21
Foroudi, Pantea
20
Japutra, Arnold
19
Fetscherin, Marc
18
Sarkar, Abhigyan
18
Bruhn, Manfred
17
Christodoulides, George
17
King, Ceridwyn
17
Wiedmann, Klaus-Peter
17
Ekinci, Yuksel
16
Gupta, Suraksha
16
Khan, Imran
16
MacInnis, Deborah J.
16
Rahman, Zillur
16
Veloutsou, Cleopatra
16
Völckner, Franziska
16
Gil Saura, Irene
15
Park, C. Whan
15
Paul, Justin
15
Pelsmacker, Patrick de
15
Piehler, Rico
15
Sreejesh, S.
15
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
34
Universität <Bremen> / Lehrstuhl für Innovatives Markenmanagement
12
NetLibrary, Inc
4
Friedrich-Schiller-Universität Jena
3
Haufe-Lexware GmbH & Co. KG
3
IGI Global
3
Books on Demand GmbH <Norderstedt>
2
Centre d'Observation Economique
2
Christian-Albrechts-Universität zu Kiel
2
Deutsches Hygiene-Museum
2
Edward Elgar Publishing
2
Fachhochschule Reutlingen / European School of Business
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
National Bureau of Economic Research
2
Universität Mannheim
2
Verlag Dr. Kovač
2
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Wissenschaftlicher Verlag Berlin
2
American Marketing Association
1
Arbeitskreis Sportökonomie
1
Ausstellung In Aller Munde - 100 Jahre Odol <1993, Dresden>
1
Brandsboard e.V.
1
Business Information Centre <Toronto>
1
Campus Verlag
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Communiquer autrement, le vin dans l'imaginaire <Veranstaltung> <2015, Ferrals-les-Corbières>
1
Credit Suisse Group AG
1
DerMarkentag <Veranstaltung> <8., 2021, Online>
1
EBS Business School
1
Eidgenössisches Institut für Geistiges Eigentum
1
Erich-Schmidt-Verlag <Berlin>
1
Ernst-Moritz-Arndt-Universität Greifswald
1
European University Institute
1
European University Institute / Department of Economics
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Finansovyj Universitet
1
Fördergesellschaft Marketing an der Universität Augsburg
1
more ...
less ...
Published in...
All
Journal of business research : JBR
485
The journal of brand management : an international journal
341
The journal of product & brand management
307
Journal of retailing and consumer services
243
Psychology & marketing
135
European journal of marketing : EJM
107
Asia Pacific journal of marketing and logistics
106
Journal of travel and tourism marketing
100
Tourism management : research, policies, practice
99
Journal of marketing communications
90
Marketing intelligence & planning
80
International journal of hospitality management
79
SpringerLink / Bücher
78
Journal of international consumer marketing
74
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
73
The journal of consumer marketing
71
Journal of strategic marketing
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
International marketing review
65
Industrial marketing management : the international journal for industrial and high-tech firms
64
Journal of global marketing
64
Journal of marketing
62
Journal of marketing management : MM
62
Journal of the Academy of Marketing Science
61
Marketing letters : a journal of research in marketing
61
Cogent business & management
58
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Journal of fashion marketing and management
54
Journal of promotion management : innovations in planning and applied research
53
The IUP journal of brand management : IJBRM
53
International journal of consumer studies
49
International journal of internet marketing and advertising : IJIMA
48
International journal of advertising : the quarterly review of marketing communications
47
Journal of Islamic marketing
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of promotion management : JPM
47
Tourism management perspectives : TMP
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
44
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
43
Journal of marketing research : JMR
43
more ...
less ...
Source
All
ECONIS (ZBW)
10,817
USB Cologne (EcoSocSci)
98
USB Cologne (business full texts)
17
EconStor
9
BASE
2
Showing
1
-
10
of
10,943
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Examining the relationship between brand emotion and brand extension among supporters of professional football clubs
Abosag, Ibrahim
;
Roper, Stuart
;
Hind, Daniel
- In:
European journal of marketing : EJM
46
(
2012
)
9
,
pp. 1233-1251
Persistent link: https://www.econbiz.de/10009661661
Saved in:
2
Brand image transfer from team to sponsor : how effective is it to sponsor a football team with little success?
Santos, Manuel Alonso dos
;
Moreno, Ferran Calabuig
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 371-388
Persistent link: https://www.econbiz.de/10012168852
Saved in:
3
Fans' brand commitment to basketball teams : establishing the validity and reliability of a new multidimensional scale
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
Journal of customer behaviour
14
(
2015
)
4
,
pp. 311-329
Persistent link: https://www.econbiz.de/10011551003
Saved in:
4
Contemporary sports club branding : empirical findings on basketball and value-based conceptual constructs
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
The marketing review
15
(
2015
)
4
,
pp. 503-524
Persistent link: https://www.econbiz.de/10011551572
Saved in:
5
The relationship between brand associations and fan behaviours for football teams
Eskiler, Ersin
;
Altunisik, Remzi
;
Sarikaya, Nilgun
- In:
Marketing i menedžment innovacij : m&mi
(
2021
)
3
,
pp. 32-42
Persistent link: https://www.econbiz.de/10013161957
Saved in:
6
Toward a better understanding of parent versus local team branding in minor league baseball
Bernthal, Matthew J.
;
Ballouli, Khalid
;
Nugent, Nicholas
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
1
,
pp. 3-15
Persistent link: https://www.econbiz.de/10013198797
Saved in:
7
Brand new : a longitudinal investigation of brand associations as drivers of team identity among fans of a new sport team
Wear, Henry
;
Heere, Bob
- In:
Journal of sport management : the official journal of …
34
(
2020
)
5
,
pp. 475-487
Persistent link: https://www.econbiz.de/10012293666
Saved in:
8
Dynamic brand evolution mechanism of professional sports teams : empirical analysis using comprehensive Major League Baseball data
Feng, Yan
;
Yoon, Yeujun
- In:
The journal of asset management
27
(
2020
)
3
,
pp. 237-265
Persistent link: https://www.econbiz.de/10012298787
Saved in:
9
Sport team brand-equity index : a new measurement
Yousaf, Anish
;
Gupta, Anil
;
Mishra, Abhishek
- In:
Journal of Indian business research
9
(
2017
)
2
,
pp. 169-188
Persistent link: https://www.econbiz.de/10011761673
Saved in:
10
Examining the antecedents of sport team brand equity : a dual-identification perspective
Wang, Michael Chih-Hung
;
Tang, Ya-Yun
- In:
Sport management review
21
(
2018
)
3
,
pp. 293-306
Persistent link: https://www.econbiz.de/10011871340
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->